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Conversational Commerce is Transforming the Online Shopping Game

Conversational Commerce is Transforming the Online Shopping Game
Posted On Jul 29, 2016
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Saying that something is the future of something else is getting quite common these days. It definitely is a bold statement that needs some serious reasoning to be a valid argument, instead of just another curious (clickbait) post title.   We usually refrain from such big and confide..

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4 Tips to Optimise Customer Time Spent on your eCommerce Site

4 Tips to Optimise Customer Time Spent on your eCommerce Site
Posted On Jul 26, 2016
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It’s estimated that we each spend an hour a day shopping online. While the figure is significant, it doesn’t reveal much about how that time is being spent or whether there is a correlation between time spent and money spent. We don’t really know for sure if time and money track one another..

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10 Effective Colors to Use in the Design of an OpenCart Store

10 Effective Colors to Use in the Design of an OpenCart Store
Posted On Jul 19, 2016
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Color psychology is a powerful tool, which, if used wisely, can drastically boost your conversion rates and the user experience of your eCommerce store.   In order to squeeze the most from OpenCart you should be aware of the color combinations that are suitable specifically for your ..

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How to Install a Pre-Built Theme in OpenCart (Pre-OpenCart 2.2)

How to Install a Pre-Built Theme in OpenCart (Pre-OpenCart 2.2)
Posted On Jul 13, 2016
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When setting up a new ecommerce store, many merchants decide to change their store’s theme to something different to the default OpenCart theme. This can give your new store a design and feel that suites your industry and products perfectly, and can give you a more unique look. Although many st..

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eCommerce 101: 25 Key Terms You Should Know Before Opening Your eCommerce Store

eCommerce 101: 25 Key Terms You Should Know Before Opening Your eCommerce Store
Posted On Jul 07, 2016
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Ask any online store owner and they’ll tell you that running an ecommerce store definitely isn’t the easiest job. Not only do you have to look after the day-to-day running and sales on your store, but (unless you have a dedicated team) you also have to understand how your hosting and website ..

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Need a Boost? Increase your AdWords Click-Through Rate with Ad Extensions

Need a Boost? Increase your AdWords Click-Through Rate with Ad Extensions
Posted On Jun 29, 2016
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Adwords, Google’s online ad system, is so user-friendly that merchants often choose to set up and run their ad campaigns by themselves, rather than using a marketing agency. Although AdWords ads are quick and easy to set up, a lot of beginners miss out on some essential and free features that c..

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How to Turn Your OpenCart About Us Page into a Conversion Booster

How to Turn Your OpenCart About Us Page into a Conversion Booster
Posted On Jun 16, 2016
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Not every owner of a digital store happily embraces the idea of laying out their story for the About Us page of their website. It definitely is quite a challenge to get it just right.   But like most things in life, the harder path always pays out more than the easy choices. &nbs..

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The Easy Way to Add a Google Analytics Tracking Code to your OpenCart Store

The Easy Way to Add a Google Analytics Tracking Code to your OpenCart Store
Posted On Jun 08, 2016
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Google Analytics is by far one of the most important tools you need to use when running an ecommerce store - without it, you miss out on vital information about your store and visitors. As it’s so important, we’ve made it really quick and simple to add your Google Analytics tracking code to y..

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Our 4 Favourite PPC Advertising Platforms for eCommerce Stores

Our 4 Favourite PPC Advertising Platforms for eCommerce Stores
Posted On Jun 01, 2016
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A well thought out, detailed marketing plan is essential for ensuring that your ecommerce store not only survives but also grows. Pay-per-click (PPC) marketing is one of the most cost effective forms of marketing available for new store owners. As the name suggests, you simply pay for each succes..

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OpenCart Multi-Store - Is it right for your ecommerce store?

OpenCart Multi-Store - Is it right for your ecommerce store?
Posted On May 31, 2016
Comments: 1

As your online business grows, you may decide to expand your online presence and open additional ecommerce stores. Having multiple online stores allows you to dominate a larger share of the market and target your stores at certain countries and language.    Setting up multiple s..

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