OpenCart - Blog http://www.opencart.com/ A free shopping cart system. OpenCart is an open source PHP-based online e-commerce solution. Win 1 of 5 OpenCart Templates from TemplateMonster - Giveaway Closed http://www.opencart.com/index.php?route=feature/blog/info&blog_id=89 <div style="text-align: center;"> <span style="font-size:14px;"><strong>This giveaway has now ended.</strong></span></div> <div style="text-align: center;"> <span style="font-size:14px;">Thank you to everyone who got involved! Keep checking our blog for more competitions and giveaways in the future.</span></div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> Well, everybody knows that OpenCart is one of the best online ecommerce solutions for all kinds of businesses. It’s easy to deal with, and its popularity grows every day.</div> <div> &nbsp;</div> <div> Also, it’s not a secret that one has two options when it comes to building an ecommerce site: 1. to design a website from scratch; 2. to use a template. Of course, it’s up to you which way to go, but the second option is much cheaper than the first one (even if you’ll have to hire a designer to customize the template for you).</div> <div> &nbsp;</div> <div> And if you prefer a template to a custom design, then we have some news for you. Right now through December 15th, we're having a giveaway with five prizes: five OpenCart templates (one winner gets one template). The prizes are provided by TemplateMonster.com, one of the most trusted template providers on the market.&nbsp;</div> <div> &nbsp;</div> <div> In other words, you have a chance of getting a stunning design for your OpenCart site for free!</div> <div> &nbsp;</div> <div> So, if you want to <strong>win 1 of 5 OpenCart templates</strong> from TemplateMonster, you should&nbsp;</div> <ul> <li> Visit <a href="http://www.templatemonster.com/opencart-templates.php" target="_blank">TemplateMonster.com</a>&nbsp;and find the OpenCart template that fits your needs</li> <li> Come back to our site and let us know in comments to this post which template is it. For example, your comment can be as simple as <strong><em>“I need template #51205”</em></strong>.&nbsp;</li> </ul> <div> You see, TemplateMonster has a massive collection of over <strong>400 OpenCart templates</strong>, meaning it will be easy for you to find the perfect design for your ecommerce website. But if you don’t have enough time to see them all, you can look through <a href="http://www.templatemonster.com/top/best-opencart-themes-2014/" target="_blank">top 10 OpenCart templates</a>&nbsp;released in 2014.&nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <strong>Important</strong></div> <ul> <li> Five winners will be chosen at random&nbsp;</li> <li> If you’re one of the lucky winners, we’ll contact you via email with the details on how to claim your prize (so, please use your valid email address when you comment on this post)</li> </ul> <div> &nbsp;</div> <div> &nbsp;</div> <div> Don’t miss your chance to start your future business with a premium OpenCart template <strong>for free!</strong></div> <div> &nbsp;</div> <div> Good luck!&nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <em><span style="color:#808080;"><span style="font-size:9px;">This blog post has been submitted by Template Monster.&nbsp;</span></span></em><em><span style="color:#808080;"><span style="font-size:9px;">Please note that whilst OpenCart recommends Template Monster, all views and opinions in this blog post belong to Template Monster and are not those of OpenCart. OpenCart is not responsible for any opinions or claims made in this blog post.&nbsp;</span></span></em></div> <div> &nbsp;</div> <div> <em><span style="color:#808080;"><span style="font-size:9px;">This promotion is in no way sponsored, endorsed or administered by OpenCart. All liability for this promotion is the responsibility of Template Monster. Template Monster is responsible for selecting the winners of this promotion, contacting them, and providing the prize.&nbsp;</span></span></em></div> <div> &nbsp;</div> Mon, 08 Dec 2014 3:24:04 CST http://www.opencart.com/index.php?route=feature/blog/info&blog_id=89 9 Holiday Newsletter Tips with Examples http://www.opencart.com/index.php?route=feature/blog/info&blog_id=88 <div> It’s the first of December, and that means one thing: it’s time to throw yourself fully into your holiday marketing. The holiday season is the busiest two months of the year for the majority of retailers, with more shoppers searching online than ever before. It’s vital that you remind your customers regularly about the promotions you’re offering in the run up to Christmas. Below, we've picked out 9 of our top tips for creating the perfect holiday newsletter campaign - we've even included four of our favourite examples from last year to help give you inspiration.</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <span style="font-size:14px;"><strong>1. Get festive</strong></span></div> <div> It’s time to get in a festive mood. Update your newsletter’s theme to a festive design and include holiday related banners and imagery.&nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <span style="font-size:14px;"><strong>2. Variety</strong></span></div> <div> It’s important that you keep your newsletters varied, especially if you are sending out more newsletters than you normally would. Customers are likely to become annoyed with multiple emails if they don’t provide different offers or products to previous newsletters that they have received.&nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <span style="font-size:14px;"><strong>3. Time it right</strong></span></div> <div> Unless you already send out regular newsletters, try not to send newsletters more than once every two weeks - once a week at most. If you already send newsletters, you could increase this to more frequent in the run up to Christmas but make sure not to send so many that your customers become irritated. Remember to send a newsletter on Christmas Day or Boxing Day morning to remind your customers about your Boxing Day sale, and keep your marketing running all the way up to your New Year’s Day sale.</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <span style="font-size:14px;"><strong>4. Tempt shoppers in with deals</strong></span></div> <div> Advertise your very best deals on your newsletters to encourage customers to click through to your site. If your sale is only short, remember to push the fact that the deals/reductions are only available for a limited time.</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <span style="font-size:14px;"><strong>5. Show your products</strong></span></div> <div> Including examples of your most popular products will not only make your newsletter look more attractive, but it will also catch your customer's eye and immediately show them what you have to offer.&nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <span style="font-size:14px;"><strong>6. Make navigation easy</strong></span></div> <div> Include links to popular categories, such as “Women’s”, “Shoes” and “Accessories”, to make it easier for your customers to quickly click through to see the products they are most interested. Adding in price ordered categories, like in Beyond Retro’s example below, can attract customers who are on a budget and make them more likely to take a look at your sale.&nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <span style="font-size:14px;"><strong>7. Christmas opening hours</strong></span></div> <div> If you run a brick and mortar store along side your ecommerce store, it’s a good idea to include your Christmas opening hours in one of your newsletters. Newsletters make it easy for you to directly inform your customers with changes to your opening hours and avoids them being disappointed if they visit outside of your opening hours.&nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <span style="font-size:14px;"><strong>8. Last shipping dates</strong></span></div> <div> No one likes missing out. Remember to include your last shipping dates in your newsletter campaigns to ensure that all of your customers can receive their orders in time. This can be easily done by having a banner placed on your newsletter or including a link to an information page on your site.</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <span style="font-size:14px;"><strong>9. e-Gift cards</strong></span></div> <div> Past your last shipping date? You can still catch last-minute shoppers by offering e-gift cards on your store. Promote these on your newsletters just before Christmas to show customers that they can still get a gift even if they’ve missed your final shipping date.</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> Using some, if not all, of these tips will ensure that you make the most of this busy period and increase traffic to your store over the holidays. Check out 4 of our favourite newsletter examples from last year below.</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div style="text-align: center;"> <span style="font-size:20px;"><strong>Newsletter Examples</strong></span></div> <div style="text-align: center;"> &nbsp;</div> <div> &nbsp;</div> <div> <u><span style="font-size:14px;">ASOS - 25/12/13</span></u></div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <img alt="" src="http://www.opencart.com/opencart/image/data/blog/ASOS 25.12.13.png" style="width: 500px; height: 677px;" /></div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <u><span style="font-size:14px;">New Look - 20/12/13</span></u></div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <img alt="" src="http://www.opencart.com/opencart/image/data/blog/New Look 20.12.13.png" style="width: 500px; height: 727px;" /></div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <u><span style="font-size:14px;">Boots - 24/12/13</span></u></div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <img alt="" src="http://www.opencart.com/opencart/image/data/blog/Boots 24.12.13.png" style="width: 500px; height: 484px;" /></div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <u><span style="font-size:14px;">Beyond Retro - 25/12/13</span></u></div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <img alt="" src="http://www.opencart.com/opencart/image/data/blog/Beyond Retro 25.12.13.png" style="width: 500px; height: 1767px;" /></div> <div> &nbsp;</div> <div> &nbsp;</div> Mon, 01 Dec 2014 10:42:53 CST http://www.opencart.com/index.php?route=feature/blog/info&blog_id=88 5 Effective Black Friday Landing Page Tips & Examples http://www.opencart.com/index.php?route=feature/blog/info&blog_id=87 <div> “Black Friday”, the day after Thanksgiving Day, marks the start of the holiday season for many retailers. Although it originated in the USA, Black Friday has quickly become one of the most popular shopping days of the year in countries around the world. The sale usually lasts for one day, but many stores offer pre Black Friday sales for the week before and continue their sales on Cyber Monday, the Monday following Black Friday.&nbsp;</div> <div> &nbsp;</div> <div> Whether you decide to promote your sale through newsletter campaigns, social media or Adwords, it’s vital that your landing page is specific to Black Friday. We’ve chosen five of our favourite Black Friday landing pages from some of the world’s largest ecommerce websites to share with you. These tips and examples work well for all sales throughout the holiday season.&nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <strong style="color: rgb(35, 161, 209); font-size: 16px;">Navigation is key</strong></div> <div> &nbsp;</div> <div> One of the first ever companies to promote Black Friday sales, <a href="http://www.walmart.com/" rel="nofollow" target="_blank">Walmart’s</a> home page currently features a large, bold and engaging banner. The banner, designed to promote pre Black Friday deals, cleverly lists popular product categories which take customers directly to their Black Friday deals. At the left of the banner, they have their standard navigation bar with “Pre Black Friday Deals” listed at the top - the stand out colour ensures that customers will be drawn to the offer pages. Rather than removing all navigation from your landing page, simply draw attention to the pages that you most want your customers to visit. By having navigation options on your banner, customers are likely to notice them immediately and click through to those pages.</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <a href="www.walmart.com/" rel="nofollow" target="_blank"><img alt="" src="http://www.opencart.com/opencart/image/data/blog/walmart2.png" style="width: 650px; height: 233px;" /></a></div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <strong style="color: rgb(35, 161, 209); font-size: 16px;">Use as much of your page as you can</strong></div> <div> &nbsp;</div> <div> When it comes to drawing attention to your sale, nothing works better than using your entire landing page for your banner. Walmart’s British cousin, <a href="http://www.asda.com/blackfriday/index.html" rel="nofollow" target="_blank">ASDA</a>, does this exceptionally well. By having such a strong contrast between the black background and the white and green text, ASDA can quickly capture the attention of any customers who arrive on their Black Friday specific landing page. As the banner takes up the vast majority of the page, the customer is drawn to the “Take a look” call to action instead of being distracted by unrelated images or text. This is perfect for ecommerce store owners who choose to create a dedicated landing page for their Black Friday, Cyber Monday, Christmas or New Year’s sales.&nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <a href="http://www.asda.com/blackfriday/index.html" rel="nofollow" target="_blank"><img alt="" src="http://www.opencart.com/opencart/image/data/blog/asda.png" style="width: 650px; height: 329px;" /></a></div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <strong style="color: rgb(35, 161, 209); font-size: 16px;">Create a sense of urgency</strong></div> <div> &nbsp;</div> <div> Nothing creates a sense of urgency like a countdown. The simplicity of this page draws all attention to the moving countdown and emphasises when the sale is running. By explaining that the Black Friday sale is for one day only, <a href="http://www.argos.co.uk/static/ArgosPromo3/includeName/black-friday.htm" rel="nofollow" target="_blank">Argos</a> has given customers a reason to come back to their website. Argos has cleverly chosen to include a link to their ongoing sales for customers to browse whilst they are waiting for Black Friday - this helps to keep visitors shopping in the lead up to Black Friday.&nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <a href="http://www.argos.co.uk/static/ArgosPromo3/includeName/black-friday.htm" rel="nofollow" target="_blank"><img alt="" src="http://www.opencart.com/opencart/image/data/blog/argos.png" style="width: 650px; height: 197px;" /></a></div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <strong style="color: rgb(35, 161, 209); font-size: 16px;">Keep all banners and offers above the fold</strong></div> <div> &nbsp;</div> <div> As one of the busiest shopping days of the year, you customers are going to be visiting not only your website but your competitors websites too. It is important that your customers see your best offers and prices as soon as they land on your page. Make sure that all of your best banners, offers, giveaways and deals are positioned above the fold and are clearly visible as soon as your website loads. Having deals positioned well will turn window shoppers into paying customers.&nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <a href="http://www.jcpenney.com/blackfridaydeals" rel="nofollow" target="_blank"><img alt="" src="http://www.opencart.com/opencart/image/data/blog/jcpenny.png" style="width: 650px; height: 337px;" /></a></div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <strong><span style="font-size: 16px;"><span style="color: rgb(35, 161, 209);">Offer exclusivity</span></span></strong></div> <div> &nbsp;</div> <div> Everyone likes to feel like they are part of an exclusive group. By giving visitors a sneak peek at your Black Friday sale before it goes live on your website or before it is available in your store will give your sale an exclusive feel and lets customers pick out their favourite items before the sale has even begun. <a href="http://www.target.com/c/target-black-friday/-/N-5q0f2" rel="nofollow" target="_blank">Target’s</a> large banner includes the text “you don’t have to wait online”, along with an arrow that effectively directs the visitor’s eye to features such as their ‘Black Friday ad’. This simple 6 word sentence will appeal to a customer’s curious side and make them want to see the deals before everyone else.&nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <a href="http://www.target.com/c/target-black-friday/-/N-5q0f2" rel="nofollow" target="_blank"><img alt="" src="http://www.opencart.com/opencart/image/data/blog/target.png" style="width: 650px; height: 309px;" /></a></div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <strong style="color: rgb(35, 161, 209); font-size: 16px;">Conclusions</strong></div> <div> &nbsp;</div> <div> You can improve your Black Friday landing pages in no time at all by following these simple tips.&nbsp;</div> <ul> <li> Make it easy for your customers to navigate your page, but draw attention to specific sale pages by featuring them on your banners and at the top of your navigation bar.</li> </ul> <ul> <li> Try to use as much of your landing page as possible to make sure that visitors to your website notice your Black Friday sale as soon as they arrive at your site.</li> </ul> <ul> <li> Create a sense of urgency by using countdowns and promoting the limited lifespan of your sale.</li> </ul> <ul> <li> Place your most attractive offers and banners above the fold to ensure that they’re seen as soon as someone visits your site.</li> </ul> <ul> <li> Give your sale an exclusive feel by offering your customers a sneak preview of your deals before they go live.</li> </ul> <div> &nbsp;</div> <div> Remember, these simple tips can work for all sales. Putting these ideas in place for your Black Friday, Cyber Monday, Christmas, Boxing Day, or New Year’s sales will ensure that you make more sales than ever this holiday season.</div> <div> &nbsp;</div> <div> Do you have any tips on how to optimise your landing pages for the holiday rush? Leave them in the comments!</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> Tue, 25 Nov 2014 8:49:21 CST http://www.opencart.com/index.php?route=feature/blog/info&blog_id=87 The Ultimate Guide to OpenCart SEO - Part 2 http://www.opencart.com/index.php?route=feature/blog/info&blog_id=86 <div> In <a href="http://www.opencart.com/index.php?route=feature/blog/info&amp;blog_id=85" target="_blank">part 1 of this guide</a> we learned how to identify potential keywords and group them together into keyword groups. Each group of keywords should represent a single webpage on your website. For example, laptop related keywords would be targeted on the <a href="http://demo.opencart.com/index.php?route=product/category&amp;path=18" target="_blank">laptops page</a>, camera related keywords on the <a href="http://demo.opencart.com/index.php?route=product/category&amp;path=33" target="_blank">cameras page</a>, and so on. In part 2 we will dive into webpage optimization and how to create a link structure that boosts rankings.</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <span style="color:#23a1d1;"><span style="font-size:16px;">Webpage Optimization</span></span></div> <div> &nbsp;</div> <div> Having the right keywords is only half the battle. How and where you use those keywords is what makes the biggest difference. The next step in our SEO journey is to leverage our newly identified keywords and start optimizing our pages. There are five main places to use keywords in order to have the most significant impact on rankings.</div> <div> &nbsp;</div> <ol> <li> Webpage URL</li> <li> Title Tag</li> <li> Meta Description</li> <li> Header aka H1 Tag</li> <li> Page Content</li> </ol> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <p> <span style="font-size:16px;"><span style="color:#23a1d1;">1. Webpage URL</span></span></p> <div> <img alt="" src="http://www.opencart.com/opencart/image/data/blog/2 1.png" style="width: 510px; height: 92px;" /></div> <div> &nbsp;</div> <div> It’s important to include the main keyword in the webpage URL. Luckily OpenCart makes it easy to add the target keywords in the URL. Don’t worry about fitting in all the different keywords you identified. Trying to “over optimize” and stuff in excessive keywords can negatively impact rankings. Instead, focus on the main keyword. For the laptops page, it would be best to have a simple URL such as demo.opencart.com/laptop-computers. This way we have a simple URL with our main keyword in place.&nbsp;</div> <div> &nbsp;</div> <div> This setting is available using the following navigational paths in the admin dashboard:</div> <div> &nbsp;</div> <div> Category Pages: <em>Admin Home -&gt; Catalog -&gt; Categories -&gt; (Category to Optimize) -&gt; Data -&gt; “SEO Keyword” Field</em></div> <div> &nbsp;</div> <div> Product Pages: <em>Admin Home -&gt; Catalog -&gt; Products -&gt; (Product to Optimize) -&gt; Data -&gt; “SEO Keyword” Field</em></div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <p> <span style="font-size:16px;"><span style="color:#23a1d1;">2. Title Tags</span></span></p> <div> <img alt="" src="http://www.opencart.com/opencart/image/data/blog/2 2.png" style="width: 510px; height: 95px;" /></div> <div> &nbsp;</div> <div> The title tag is one of the most important places to include keywords. Search engines place more importance on keywords in the title tags than the majority of other elements within a webpage. A well optimized title tag should include the target keywords while also influencing the searcher to click to the page from the search results.&nbsp;</div> <div> &nbsp;</div> <ol> <li> Keyword Usage - Typically it’s best to use your most important keywords in the beginning of the title tag. Search engines place more weight on keywords at the beginning which can have a stronger impact on your rankings.</li> <li> Length - Try to keep title tags 70 characters or less since anything longer will get cut off on the search engine results page.</li> <li> Branding - It’s generally a good idea to include your website name at the end of the title tag for additional brand exposure.</li> </ol> <div> &nbsp;</div> <div> Using the list of keywords we found in part 1, here is an example of both a good and bad title tag for the laptops page.&nbsp;</div> <div> &nbsp;</div> <div> Laptops Keyword Group</div> <ul> <li> Laptops - 246,000</li> <li> Laptop - 246,000</li> <li> Best laptops – 49,500</li> <li> Cheap laptops – 49,500</li> <li> Laptop review – 40,500</li> <li> Best laptop – 22,200</li> <li> Laptop computers – 14,800</li> <li> Laptop computer – 5,400</li> <li> Top laptops – 5400</li> <li> New laptop – 4,000</li> <li> Compare laptops – 3,600</li> <li> Laptop prices – 2,900</li> </ul> <div> &nbsp;</div> <div> &nbsp;</div> <div> Bad: <em>Best Laptops, Laptop Computers, Cheap Laptops, Laptop Reviews, Top Laptops, New Laptops, Laptop Prices</em></div> <div> &nbsp;</div> <div> Why it’s bad – This title tag is definitely over optimized and stuffed with keywords. Search engines interpret this as trying to manipulate rankings and often results is lower rankings. Also, the title tag is a bit too long (102 characters) and doesn’t include the name of the website.</div> <div> &nbsp;</div> <div> Good: <em>Best Laptop Computers - Reviews &amp; Prices of Top Laptops | OpenCart</em></div> <div> &nbsp;</div> <div> Why it’s good – This title tag is much more readable while containing many of the target keywords. It is a coherent title which will have a much better chance of grabbing the searchers attention. Also, it also contains the name of the website and falls under the 70 character rule.&nbsp;</div> <div> &nbsp;</div> <div> Title tags can be easily added to any OpenCart page by using the following navigational paths in the admin panel:</div> <div> &nbsp;</div> <div> Category Pages: <em>Admin Home -&gt; Catalog -&gt; Categories -&gt; (Category to Optimize) -&gt; General -&gt; “Meta Tag Title” Field</em></div> <div> &nbsp;</div> <div> Product Pages: <em>Admin Home -&gt; Catalog -&gt; Products -&gt; (Product to Optimize) -&gt; General -&gt; “Meta Tag Title” Field</em></div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <p> <span style="font-size:16px;"><span style="color:#23a1d1;">3. Meta Descriptions</span></span></p> <div> <img alt="" src="http://www.opencart.com/opencart/image/data/blog/2 3.png" style="width: 510px; height: 83px;" /></div> <div> &nbsp;</div> <div> The meta description is the two lines of black text listed below websites on the search engine results page. There is a 156 character limit before search engines start cutting off the meta description. Unlike the title tag, meta descriptions are not used as a ranking factor by most major search engines. Having a dozen keywords or zero keywords won’t have any direct impact on a page’s rankings. However, having a well written meta description can have a large impact on the number of searchers who actually click to your website.</div> <div> &nbsp;</div> <div> Just like with Google AdWords, the ad copy can make a huge difference on the webpage’s click-through rate (the percent of people who click to the website). The same applies with SEO. A compelling meta description can increase traffic just by grabbing the attention of searchers and influencing them to click to the website. A good meta description typically includes the following:</div> <div> &nbsp;</div> <ul> <li> Target Keywords – Even though keywords in the meta description don’t have a direct impact on rankings, they can still affect the click-through rate. When a searcher sees their keyword(s) within the meta description it tends to makes them think it’s more relevant and a better fit for their query. Also, search engines usually bold the searcher’s keywords which can help grab their attention.&nbsp;</li> <li> Unique Selling Points – Just like with any form of advertising it’s generally a good idea to include your unique selling points. Some of the most common unique selling points are “free shipping,” “excellent customer service,” “huge selection, “lowest prices,” etc. Find out what separates your business from the competition and makes you unique. Once you understand your unique selling points be sure to incorporate them into the meta description.</li> <li> Call to Action – Many studies have found that having a call to action can motivate searchers to click to a website. Including a call to action at the end of a meta descriptions is a simple and effective way to improve traffic to webpages. Some common calls to actions to include are “Click now to learn more,” “Shop with us today,” Browse our selection of laptops,” etc.</li> </ul> <div> &nbsp;</div> <div> Using our three main ingredients above, here is an example of a well optimized meta description for the laptops category page.&nbsp;</div> <div> &nbsp;</div> <div> <em>OpenCart offers the best laptop computers. Lowest prices guaranteed. Free shipping on all laptops. Click now for product information, reviews, and prices.</em></div> <div> &nbsp;</div> <div> To add a custom meta description to your OpenCart store, use the following navigational paths:</div> <div> &nbsp;</div> <div> Category Pages: <em>Admin Home -&gt; Catalog -&gt; Categories -&gt; (Category to Optimize) -&gt; General -&gt; “Meta Tag Description” Field</em></div> <div> &nbsp;</div> <div> Product Pages:<em> Admin Home -&gt; Catalog -&gt; Products -&gt; (Product to Optimize) -&gt; General -&gt; “Meta Tag Description” Field</em></div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <p> <span style="font-size:16px;"><span style="color:#23a1d1;">4. Header Tags</span></span></p> <div> <img alt="" src="http://www.opencart.com/opencart/image/data/blog/2 4.png" style="width: 510px; height: 166px;" /></div> <div> &nbsp;</div> <div> Header tags, also known as &lt;h1&gt; tags, aren’t as significant of a ranking factor as they used to be but are still worth optimizing. The header tag can be seen on the webpage itself and is usually the name of the page. When optimizing header tags it’s best to only use the most important keyword phrase rather than trying to squeeze in a bunch of keywords. Also, since the value for the header tag will generally be used in the website navigation it’s best to keep it simple.</div> <div> &nbsp;</div> <div> For the laptops page on the OpenCart demo store, a simple and optimized header tag would be “Laptop &amp; Notebook Computers.” Since we saw many people searching specific for “laptop computers” rather than just “laptops,” it’s a good idea to include the word “computers” to help capture the additional searchers.</div> <div> &nbsp;</div> <div> You can modify header tags in OpenCart by using the following navigational paths:</div> <div> &nbsp;</div> <div> Category Pages: <em>Admin Home -&gt; Catalog -&gt; Categories -&gt; (Category to Optimize) -&gt; General -&gt; “Category Name” Field</em></div> <div> &nbsp;</div> <div> Product Pages: <em>Admin Home -&gt; Catalog -&gt; Products -&gt; (Product to Optimize) -&gt; General -&gt; “Product Name” Field</em></div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <p> <span style="font-size:16px;"><span style="color:#23a1d1;">5. Page Content</span></span></p> <div> <img alt="" src="http://www.opencart.com/opencart/image/data/blog/2 5.png" style="width: 510px; height: 167px;" /></div> <div> &nbsp;</div> <div> Saving the most important for last, page content. Including the keywords in the content of the page itself is one of the most important places to leverage keywords for rankings. Search engines rely on content and the keywords within the content to understand the focus of the page and determine relevancy.&nbsp;</div> <div> &nbsp;</div> <div> There are a few factors to consider when adding content to a webpage to maximize search engine rankings and traffic.</div> <div> &nbsp;</div> <div> Content Length – Typically the more content you have on a page the better chance it has to rank higher. This is a general guideline and doesn’t mean you should add 1,000+ words of content to each category and product page. Instead aim for at least 150 words of content for category and product pages. Feel free to go past well past 150 words but keep in mind that a significant amount of content on category pages can push down the actual products on the page and negatively affect conversion rates.</div> <div> &nbsp;</div> <div> Keyword Usage – It’s important to use your target keywords throughout the content. However, make sure that the content reads naturally and doesn’t come across as keyword stuffed. In SEO, if your pages are “over optimized” you risk losing rankings as a result of a penalty. When using keywords it’s best to use different variations as opposed to using the same keyword phrase repeatedly. Rather than just using “laptops” throughout the content, incorporate keyword variations such as “best laptops,” “laptop computers,” “top laptops”, “new laptops,” etc.&nbsp;</div> <div> &nbsp;</div> <div> Unique Content – All things considered equal, webpages that contain unique content almost always outrank webpages with duplicate content. Duplicate content occurs when two different webpages have the same or near identical content. This could be between two webpages on your website (internal duplicate content) or between a webpage on your website and another website (external duplicate content). &nbsp;Either way, search engines have a strong bias towards ranking unique content over duplicate content. For eCommerce sites, duplicate content tends to occur on product pages since often timesmany different websites will sell the same product and just use the manufacturer’s generic product description. Just by rewriting your own product descriptions it’s possible to get a boost in rankings for product related keywords. If you have hundreds or even thousands of products just start with the best sellers, highest margins, or most search volume.</div> <div> &nbsp;</div> <div> OpenCart allows you to easily add content to category and product pages using the following navigational path in the admin panel:</div> <div> &nbsp;</div> <div> Category Pages: <em>Admin Home -&gt; Catalog -&gt; Categories -&gt; (Category to Optimize) -&gt; General -&gt; “Description” Field</em></div> <div> &nbsp;</div> <div> Product Pages: <em>Admin Home -&gt; Catalog -&gt; Products -&gt; (Product to Optimize) -&gt; General -&gt; “Description” Field</em></div> <div> &nbsp;</div> <div> Now that you have the tools necessary to optimize your webpages it’s time to move on to part 3 and focus on your link structure.</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <span style="color:#23a1d1;"><span style="font-size:16px;">Link Structure</span></span></div> <div> &nbsp;</div> <div> In part 2 we learned how to take our keywords and use them to properly optimize a webpage. The next step is to ensure the link structure is SEO friendly in order to maximize keyword rankings.</div> <div> &nbsp;</div> <div> One of the ways search engines assess the importance and rankings of a webpage is by analyzing how it is linked to on the website. For example, a webpage linked directly from the homepage will almost always outrank a webpage that is buried deep with the website. Improving your website structure can ensure your most important pages are easily accessible by search engines and result in higher rankings. There are a few strategies that OpenCart webmasters can use to improve their website structure.</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <p> <span style="font-size:16px;"><span style="color:#23a1d1;">1. Include Category Pages in Main Navigation</span></span></p> <div> Most eCommerce website already link to their category pages in the main navigation. However, this can get tricky for larger websites with many categories and subcategories. It’s best to include both top level categories and subcategories in the main navigation whenever possible. Adding any subcategories to the main navigation will increase the number of internal links to these pages and generally result in better rankings.</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <p> <span style="font-size:16px;"><span style="color:#23a1d1;">2. Link to Related Products</span></span></p> <div> Having a related products section on product pages is beneficial not just for SEO, but the usability of the website as well. Since many eCommerce websites have dozens, hundreds, or even thousands of products, it can be difficult for search engines to crawl and index them all.&nbsp;</div> <div> &nbsp;</div> <div> Including links to related products on product pages not only ensures search engines can find these pages, but signals that these pages are more important. This often results in improved rankings and additional search traffic for products. OpenCart makes it easy to add related products in the admin dashboard. Simply navigate to the “Links” tab of any product and start adding similar products in the “Related Products” section.&nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <p> <span style="font-size:16px;"><span style="color:#23a1d1;">3. Most Important Products on the Homepage</span></span></p> <div> A website’s homepage is usually its most authoritative and powerful webpage from a SEO perspective. One way to boost the rankings of specific product pages is to link to them directly from the homepage. This allows the authority of the homepage to flow into the product pages and typically results in increased rankings.&nbsp;</div> <div> &nbsp;</div> <div> Add five to ten products to the homepage that are the best sellers or have the highest margins. This can be easily accomplished with OpenCart by enabling the “Best Sellers” or “Featured” modules on the homepage. You can also do keyword research to find which product pages are being searched the most.&nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <p> <span style="font-size:16px;"><span style="color:#23a1d1;">4. Internal Links from Articles</span></span></p> <div> It’s not uncommon for OpenCart store owners to post informative articles about their industry and products on the website. Sometimes this takes the form of OpenCart information pages while other times it can be seen as another blog on the same domain. In either case these articles can be leveraged to help improve SEO rankings.</div> <div> &nbsp;</div> <div> Internal links from articles to category and product pages are a great way improve the website structure and SEO rankings. Often times these articles naturally attract links which can help boost the authority and rankings of the pages they link to. Review some of your most shared and linked articles to see which are the most authoritative. Next, add links from these pages to any category and product pages that are mentioned within the content. This process is a simple yet effective way to increase rankings of the most important pages on your website with little effort.</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <span style="color:#23a1d1;"><span style="font-size:16px;">Only the Beginning&nbsp;</span></span></div> <div> &nbsp;</div> <div> Identifying the right keywords while optimizing webpages and site structure is a great way to build a solid SEO foundation. We’ve only scratched the surface of the world of SEO, but these tips and tricks will help drive increased search traffic and revenue across your website. There are billions of searches occurring on Google and other search engines every day. Now is the time to tap into the power of SEO and get in front of potential customers who are actively looking for your products.</div> <div> &nbsp;</div> <div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <span style="font-size: 11px;"><em>Jeff Oxford is an eCommerce SEO expert who specializes in OpenCart websites. He has helped eCommerce businesses increase revenue through SEO for over 5 years. Find out how he can help improve your rankings and traffic by visiting&nbsp;<a href="http://180marketing.com/" rel="nofollow" target="_blank">180 Marketing</a>&nbsp;or contacting jeff@180marketing.com.</em></span></div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <span style="font-size: 8px;"><em>This guest blog post has been provided by Jeff Oxford. OpenCart holds no responsibility for any claims or opinions made in this blog post.</em></span></div> <div> &nbsp;</div> </div> <p> &nbsp;</p> Mon, 24 Nov 2014 3:18:11 CST http://www.opencart.com/index.php?route=feature/blog/info&blog_id=86 The Ultimate Guide to OpenCart SEO - Part 1 http://www.opencart.com/index.php?route=feature/blog/info&blog_id=85 <div> Organic search traffic is often the largest and highest converting traffic source for many websites, especially eCommerce. Numerous webmasters and marketers have used SEO (search engine optimization) to influence their rankings and drive targeted traffic. Compared to other online marketing channels such as paid search (AdWords), social media, and display advertising, SEO tends to be one of the most profitable channels long term. Why? Even when you stop investing in SEO the benefits continue for months or even years after.&nbsp;</div> <div> &nbsp;</div> <div> However, with major search engines such as Google and Bing continuously changing, this has become an increasingly difficult task. But fear not, this guide will shine some light on how SEO can be leveraged with OpenCart to improve rankings and more importantly increase sales.</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <span style="color:#23a1d1;"><span style="font-size:16px;">Finding Keywords that Drive Sales</span></span></div> <div> &nbsp;</div> <div> Keyword research is the foundation of search engine optimization. Having the right keywords in place can have a significant impact on any SEO efforts. When doing keyword research it’s important to find keywords that are both relevant to the website and have a high number of monthly searches. Luckily for us, Google has created the <a href="https://adwords.google.com/KeywordPlanner" rel="rel=nofollow" target="_blank">Keyword Planner</a>, a free tool that not only suggests keywords but also shows the number of times the keyword is searched each month.</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <img alt="" src="http://www.opencart.com/opencart/image/data/blog/1 1.png" style="width: 500px; height: 675px;" /></div> <div> &nbsp;</div> <div> &nbsp;</div> <div> Start by entering one or a few initial keywords into the tool, usually keywords related to category pages are a good place to start. For example, for the <a href="http://demo.opencart.com/" target="_blank">OpenCart Demo Store</a>&nbsp;we would want to use keywords such as “laptops,” “tablets,” “phones,” “cameras,” and “mp3 players.” By clicking the “Get Ideas” button and navigating to the “Keyword Ideas” tab, Google will automatically suggest other related keywords and display the searches per month for each keyword.&nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <img alt="" src="http://www.opencart.com/opencart/image/data/blog/1 2.png" style="width: 500px; height: 303px;" /></div> <div> &nbsp;</div> <div> &nbsp;</div> <div> Keep in mind that the Avg. monthly searches shown is based on the country selected in Targeting settings. Make sure the country selected matches the country you serve.</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <img alt="" src="http://www.opencart.com/opencart/image/data/blog/1 3.png" style="width: 221px; height: 256px;" /></div> <div> &nbsp;</div> <div> &nbsp;</div> <div> The next step is to go through the Keyword Planner’s suggested keywords and make note of any keywords that are relevant to your website. It’s generally a good idea to download the list of keywords to Excel for easier analysis. When looking for the right keywords to target ask yourself “if someone searched this keyword would my website be a good fit for their specific query?” If the answer is yes then chances are it’s a relevant keyword to focus on. Also keep in mind that just because a keyword doesn’t have 1,000’s of monthly searches doesn’t mean it’s not worth focusing on. Often times keywords that are more specific with less search volume tend to have a higher conversion rate.</div> <div> &nbsp;</div> <div style="text-align: center;"> <em>Tip: Look for keyword phrases that have the words “buy,” “shop,” “for sale,” or “online”. These keywords usually convert very well.</em></div> <div> &nbsp;</div> <div> Go through the Keyword Planner’s suggested keyword list until you’ve identified a significant number of keywords. For most websites, 30 to 50 keywords should be sufficient. However, larger websites with a wide variety of category pages and products will require more keywords.&nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <span style="color:#23a1d1;"><span style="font-size:16px;">Grouping Similar Keywords Together</span></span></div> <div> &nbsp;</div> <div> Once you’ve built a list of relevant keywords with noticeable search volume, the next step is to group like keywords together into keyword groups. Essentially each group will end up being a webpage on your website, usually in the form of a category page, product page, or even blog post. This section will help take the list of keywords and decide which pages will be the best fit for particular keywords.</div> <div> &nbsp;</div> <div> Sticking with the OpenCart Demo Store example we would want to group many of the laptop keywords together, tablet keywords together, and so on. Having gone through the Keyword Planner’s suggested keywords, here would be some good keywords to focus on for the <a href="http://demo.opencart.com/index.php?route=product/category&amp;path=18" target="_blank">laptops category page</a>&nbsp;along with their respected searches per month.&nbsp;</div> <div> &nbsp;</div> <ul> <li> Laptops - 246,000</li> <li> Laptop - 246,000</li> <li> Best laptops – 49,500</li> <li> Cheap laptops – 49,500</li> <li> Laptop review – 40,500</li> <li> Best laptop – 22,200</li> <li> Laptop computers – 14,800</li> <li> Pc laptops – 6,600</li> <li> Small laptops – 6,600</li> <li> Laptop computer – 5,400</li> <li> Top laptops – 5,400</li> <li> New laptop – 4,000</li> <li> Compare laptops – 3,600</li> <li> Laptop prices – 2,900</li> </ul> <div> &nbsp;</div> <div> As you can see, we have a lot of keywords around the topic of laptops. Sometimes it makes sense to focus all the related keywords on one page and other times it’s best to split them up. The majority of these keywords could all be a great fit for the laptops category page, however there are a few keywords that might warrant their own page.</div> <div> &nbsp;</div> <ul> <li> PC laptops – The OpenCart demo store has a subcategory for Windows Laptops which would probably be a better fit for “PC laptops” since most people searching “PC laptops” are looking for a Windows laptop.</li> </ul> <ul> <li> Small laptops – Since there are a lot of people searching for small laptops, it might make sense to create a specific category for smaller sized laptops. A category page specifically focusing on small laptops will not only be more relevant to visitors but will also rank better in search engines.&nbsp;</li> </ul> <div> &nbsp;</div> <div> As you can see from the examples above, keyword research can be great tool to identify new potential category pages that your potential customers are already looking for. Try to avoid choosing keywords that aren’t relevant to your website. In the example above there were a number of keywords that weren’t a good fit for the laptops page and therefore not worth including.&nbsp;</div> <div> &nbsp;</div> <ul> <li> Gaming laptop (27,100) – This probably wouldn’t be a good keyword to focus on since the OpenCart Demo Store doesn’t have any laptops that are focused on gaming. Chances are someone searching “gaming laptops” is looking for a higher end laptop with higher processing power.</li> </ul> <ul> <li> Refurbished laptops (22,200) – It looks like the demo store only has new laptops and no refurbished laptops. For this reasons the keyword “refurbished laptops” isn’t worth focusing on.</li> </ul> <ul> <li> Custom laptops (3,600) – Searchers for “custom laptops” are usually for websites like Toshiba, HP, and other laptop manufacturers where they can customize their laptop. Since the demo store only resells a few models we wouldn’t want to focus on this keyword.</li> </ul> <div> &nbsp;</div> <div> While every website is different, these examples should shine some light on which keywords you should and shouldn’t focus on. As you go through this process you will start to notice which pages will be the best fit which keyword groups. Try to avoid having different pages from targeting the same keywords. This can create competition between webpages and often times search engines might rank the wrong page.</div> <div> &nbsp;</div> <div> Now armed with a better understanding of which keywords to focus on and why, it’s time to <a href="http://www.opencart.com/index.php?route=feature/blog/info&amp;blog_id=86" target="_blank">move on to part 2</a> and start optimizing webpages and improving your website structure.</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <span style="font-size:11px;"><em>Jeff Oxford is an eCommerce SEO expert who specializes in OpenCart websites. He has helped eCommerce businesses increase revenue through SEO for over 5 years. Find out how he can help improve your rankings and traffic by visiting <a href="http://180marketing.com/" rel="nofollow" target="_blank">180 Marketing</a>&nbsp;or contacting jeff@180marketing.com.</em></span></div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <span style="font-size:8px;"><em>This guest blog post has been provided by Jeff Oxford. OpenCart holds no responsibility for any claims or opinions made in this blog post.</em></span></div> <div> &nbsp;</div> <div> &nbsp;</div> Tue, 18 Nov 2014 2:27:29 CST http://www.opencart.com/index.php?route=feature/blog/info&blog_id=85 Boost your sales this holiday season using multiple marketplaces http://www.opencart.com/index.php?route=feature/blog/info&blog_id=84 <div style="text-align: center;"> <div style="text-align: left;"> The growth of ecommerce over the last decade has made shopping easier than ever. Customers can now order gifts from around the world and complete their Christmas shopping without even leaving their sofa. No seller will be surprised when I say that the next three months are going to be the busiest of the year, so it's an ideal time to expand across multiple marketplaces.</div> <div style="text-align: left;"> &nbsp;</div> <div style="text-align: left;"> With your competitors simply a click away, your customers can browse multiple websites in search of the best deal. The introduction of large online marketplaces such as eBay, Amazon and Etsy has given customers a group of perfect shopping comparison platforms.</div> <div style="text-align: left;"> &nbsp;</div> <div style="text-align: left;"> Last year, on Cyber Monday (<a href="http://www.opencart.com/index.php?route=feature/blog/info&amp;blog_id=81" target="_blank">which lands on December 1st this year</a>), Amazon reported that <a href="http://www.theverge.com/2013/12/26/5245008/amazon-sees-prime-spike-in-2013-holiday-season" rel="nofollow" target="_blank"><strong>over 36.8 million items were ordered worldwide</strong></a> through the marketplace - that’s an incredible <strong>426 items a second</strong>. Holiday shopping doesn’t stop at Christmas either - eBay has previously reported that <a href="http://www.thedrum.com/news/2013/11/28/ebay-figures-suggest-christmas-day-boom" rel="nofollow" target="_blank"><strong>7 million people visit the site on Christmas Day from the UK</strong></a>, with even more potential customers flooding in from around the world to get an early taste of Boxing Day deals.&nbsp;</div> <div style="text-align: left;"> &nbsp;</div> <div style="text-align: left;"> Amazon, eBay and Etsy have quickly become household names and are often the first websites that customers head to when looking for a gift. Their popularity places trust in any sellers on their marketplace and encourages customers to complete a purchase. With this in mind, many ecommerce store owners are choosing to run Amazon, eBay and Etsy stores alongside their OpenCart store. It’s simple: the more exposure your products have online, the more likely it is that they will be seen and purchased. This increased exposure will also benefit your brand awareness and drive more traffic to your store.&nbsp;</div> <div style="text-align: left;"> &nbsp;</div> <div style="text-align: left;"> If you already have your products listed on multiple marketplaces, you will know how time consuming and stressful manually updating stock levels, adding products and processing orders can be. As the holiday season draws closer and your stores get buiser, it's extremely important to keep your stores up to date. Running stores on multiple marketplaces can be surprisingly easier than you think. <a href="https://www.openbaypro.com/" target="_blank">OpenBay Pro</a>, an essential multi-marketplace tool for OpenCart, gives you a single dashboard for managing products and monitoring sales across all marketplaces.</div> <div style="text-align: left;"> &nbsp;</div> <div style="text-align: left;"> The seamless link created by OpenBay Pro ensures that your orders and stock levels are automatically synced across all shopping platforms. This dashboard lets you view all of your items and orders from your OpenCart, eBay, Etsy, Amazon EU and Amazon USA stores directly from your OpenCart store’s admin area.&nbsp;</div> <div style="text-align: left;"> &nbsp;</div> <div style="text-align: left;"> &nbsp;</div> <div style="text-align: left;"> <img alt="" src="http://www.opencart.com/opencart/image/data/blog/OpenBay1.png" style="width: 620px; height: 311px;" /></div> <div style="text-align: left;"> &nbsp;</div> <div style="text-align: left;"> &nbsp;</div> <div style="text-align: left;"> OpenBay Pro has been designed to save OpenCart store owners time and make selling across multiple marketplaces as efficient as possible. Simply list your products once, on OpenCart, and push your products to the other platforms - it’s as easy as that.&nbsp;</div> <div style="text-align: left;"> &nbsp;</div> <div style="text-align: left;"> If you’re using a new version of OpenCart (1.5.6 or above) then OpenBay Pro is already waiting for you in your store’s admin area. For OpenCart 1.5.1.3 to 1.5.5.1 users, you can <a href="http://www.opencart.com/index.php?route=extension/extension/info&amp;extension_id=4220" target="_blank"><strong>download OpenBay Pro for free</strong></a> from the extension store. <a href="https://www.openbaypro.com/plans.php" target="_blank">Choose a plan</a> that is perfect for your business and you’ll be up and running in no time at all.&nbsp;</div> <div style="text-align: left;"> &nbsp;</div> <div style="text-align: left;"> &nbsp;</div> <div style="text-align: left;"> <img alt="" src="http://www.opencart.com/opencart/image/data/blog/OpenBay2.png" style="width: 620px; height: 310px;" /></div> <div style="text-align: left;"> &nbsp;</div> <div style="text-align: left;"> &nbsp;</div> <div style="text-align: left;"> New for OpenCart 2.0, you can now link your OpenCart store to Etsy; the fourth marketplace to be included in OpenBay Pro. Etsy, one of the fastest growing marketplaces available, is particularly useful for businesses who sell craft products, vintage and handmade items, art, or homeware. The extremely user-friendly store design and listing process makes this marketplace perfect for both new and experienced sellers. Selling across multiple marketplace is a guaranteed way to increase your sales, and the OpenBay Pro team are here to help you through every step. Sign up for OpenBay Pro now to make selling over the holiday season easy and stress free.</div> <div style="text-align: left;"> &nbsp;</div> <div style="text-align: left;"> &nbsp;</div> <div style="text-align: left;"> &nbsp;</div> <div style="text-align: left;"> &nbsp;</div> <div> <span style="font-size:14px;"><strong>Sign up to OpenBay Pro today and get <a href="https://www.openbaypro.com/" target="_blank">50% off your first 3 months</a>* using OpenBay Pro for eBay using the discount code: XMAS14</strong></span></div> <div> &nbsp;</div> </div> <p> <a href="https://www.openbaypro.com/" target="_blank"><img alt="" src="http://www.opencart.com/opencart/image/data/blog/obp_xmas_offer7.png" style="width: 620px; height: 148px;" /></a></p> <p> &nbsp;</p> <p> &nbsp;</p> <p> &nbsp;</p> <p> &nbsp;</p> <div> <span style="font-size:9px;"><em>This blog post has been sponsored by eCommerceHQ.&nbsp;</em></span></div> <div> &nbsp;</div> <div> <span style="font-size:9px;"><em>Please note that whilst OpenCart recommends eCommerceHQ, all views and opinions in this blog post belong to eCommerceHQ, and are not those of OpenCart. OpenCart is not responsible for any opinions or claims made in this blog post.&nbsp;</em></span></div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <span style="font-size:9px;"><em>*This voucher entitles you to 50% off OpenBay Pro eBay subscription fees for the first three months of your subscription. Full price fees will resume after 3 months. Valid until 31.12.14. Voucher only valid once, one voucher per store. Only for use with OpenBay Pro eBay - this voucher is not valid for use with OpenBay Pro Amazon. Valid only with OpenCart. This discount is valid across all OpenBay Pro plans &amp; is valid for new customers only. Voucher cannot be used in conjunction with any other offer. This voucher cannot be sold and has no monitory value. OpenBay Pro reserve the right to discontinue or refuse this offer at any time.&nbsp;</em></span></div> <div> &nbsp;</div> <div> &nbsp;</div> Wed, 12 Nov 2014 9:07:23 CST http://www.opencart.com/index.php?route=feature/blog/info&blog_id=84 How to choose a Payment Gateway for your OpenCart store http://www.opencart.com/index.php?route=feature/blog/info&blog_id=83 <div> It has never been easier for a business to set up a website with an online store.</div> <div> &nbsp;</div> <div> In fact, if your business sells products without using a website today, you’re missing out on a potentially huge national and international audience. The total number of global ecommerce transactions is predicted to hit 34.8billion in 2014 and this is growing at 18% year on year*. So how do you start accepting debit and credit card payments online? &nbsp;Here you will find some top tips to help you choose the right <a href="http://www.opencart.com/index.php?route=feature/feature&amp;path=8" target="_blank">payment gateway</a> for your business. &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <ul> <li> <span style="font-size:14px;"><strong>Understand the difference between a ‘payment gateway’ and a ‘merchant acquiring account’</strong></span></li> </ul> <div> &nbsp;</div> <div> A ‘payment gateway’ is the engine that authorises or declines credit and debit cards as well as online payment alternatives such as PayPal accounts. This is often confused with a similar term, ‘merchant account’ or ‘acquiring account’. &nbsp;A merchant account is where funds are held before being deposited into your bank account, the payment gateway’s role is simply to decline or approve a transaction. &nbsp;When considering your payment provider, it is often best to select a partner that offers both a merchant acquiring account and payment gateway under the same roof.</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <ul> <li> <strong><span style="font-size:14px;">Hosted vs non-hosted payment gateways</span></strong></li> </ul> <div> &nbsp;</div> <div> It is important to do your homework on each of the payment gateway providers in the market. There are different solutions available in the market. &nbsp;Most commonly seen are ‘hosted’ and ‘non-hosted’ solutions. &nbsp;</div> <div> &nbsp;</div> <div> A hosted payment gateway will redirect a customer off your checkout page to a securely ‘hosted’ payment page that has a different URL and slightly different web design template. &nbsp;Once payment has been made, the customer will be returned to your website and the order confirmed. &nbsp;A ‘hosted’ payment gateway is more suitable for small to medium sized businesses that require a quick and cost-effective way to securely accept card payments online. &nbsp;Using a hosted payment gateway also means you eliminate your exposure to sensitive card data helping you meet the Payment Card Industry Data Security Standard (all merchants must achieve this if they process card payments).</div> <div> &nbsp;</div> <div> If you do not want a customer to be directed off your transactional website, you should search for a ‘non-hosted’ payment gateway. &nbsp;This allows your customers to enter credit card information directly on your website. This is commonly used by larger corporate businesses or early adopters who have been trading online over a number of years. It’s not uncommon for new businesses to trial a hosted payment gateway to understand the scale of its online business before moving on to a non-hosted solution if proven a successful sales channel.&nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <ul> <li> <span style="font-size:14px;"><strong>Review shopping cart integrations</strong></span></li> </ul> <div> &nbsp;</div> <div> As well as a payment gateway, you will also need to select a shopping cart for your online store. &nbsp;A shopping cart such as OpenCart enables visitors to a website to select items for purchase. &nbsp;Upon checkout, the software typically calculates a total for the order, including shipping and handling (i.e., postage and packing) charges and the associated taxes, as applicable. &nbsp;If you have a preferred payment gateway partner, take time to ensure it has a direct integration with the shopping cart so no further coding is required!</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <ul> <li> <strong><span style="font-size:14px;">Select a payment gateway partner with a flexible fees structure</span></strong></li> </ul> <div> &nbsp;</div> <div> Before committing to any eCommerce payment gateway provider, make sure you are aware of the fees structure. &nbsp;Some offer a fee per transaction and others offer a fixed number of transactions per month for a flat monthly fee. Ensure you are aware of the fee structure and ensure it meets your business needs now and in the future.&nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <ul> <li> <span style="font-size:14px;"><strong>Choose a proven eCommerce payment gateway provider</strong></span></li> </ul> <div> &nbsp;</div> <div> There are many <a href="http://www.opencart.com/index.php?route=feature/feature&amp;path=8" target="_blank">payment gateway partners in the UK and globally</a>. &nbsp;Take the time to ensure you have a reliable and proven gateway partner that can meet your business needs now and in the future. Also, think about your global footprint. Ecommerce is a 24/7 retail experience and customers can visit your website from most countries around the world so ensure your provider has the global experience necessary to help you and your business succeed. &nbsp;Features such as multi-currency processing, dynamic pricing and dynamic currency conversion provide a more local shopping experience for your foreign customers visiting your online store.&nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <ul> <li> <span style="font-size:14px;"><strong>Security, Security and Security</strong></span></li> </ul> <div> &nbsp;</div> <div> A key decision when selecting any payment gateway partner is security of card payment data. &nbsp;Make sure you only use a provider that is level 1 compliant with the Payment Card Industry Data Security Standard (PCI DSS). &nbsp;This confirms they have achieved the highest level in card data protection. &nbsp;As well as the security of the physical card data, question your provider on how they can help you achieve PCI DSS. Do they offer tokenisation? &nbsp;This enables you to replace sensitive card data on your internal business systems with a unique ID. &nbsp;Ask about fraud prevent tools. &nbsp;Ensure they have the advanced solutions to protect your card payments and minimise fraudulent transactions.</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <ul> <li> <span style="font-size:14px;"><strong>Do they offer support when you need it most?</strong></span></li> </ul> <div> &nbsp;</div> <div> As mentioned above, online shopping is a 24/7 experience. &nbsp;Your provider should offer you support when you need it. &nbsp;Does the payment gateway provider offer telephone support? &nbsp;It is increasingly common for gateway providers to only offer email support. &nbsp;Is the level of support you receive dependent on the fees/number of transaction you process? &nbsp;Is the customer support team UK based within the payment provider’s office? &nbsp;Ask these questions to ensure you have the appropriate level of customer support for your needs.</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <ul> <li> <span style="font-size:14px;"><strong>Mobile is growing…</strong></span></li> </ul> <div> &nbsp;</div> <div> In today’s digital world, customers shop online using a variety of devices including laptops, tablets and mobile phones. &nbsp;Ensure your payment gateway partner offers a solution that enables your customers to have the best possible user experience, giving them every reason to come back in the future, no matter what device they checkout on.&nbsp;</div> <div> &nbsp;</div> <div> First Data Merchant Solutions are here to help you make the right decision for you and your business. &nbsp;If you would like more professional advice, please <a href="https://www.firstdatams.co.uk/fdms/en_gb/home/partner-with-us/OpenCart.html?cid=OpenCart" rel="nofollow" target="_blank">get in touch</a>.</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <span style="color:#a9a9a9;"><em><span style="font-size:9px;">*source: Capgemini – World Payments Report 2013</span></em></span></div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <span style="color:#a9a9a9;"><em><span style="font-size:9px;">This guest blog post was provided by First Data Merchant Solutions.&nbsp;</span></em></span></div> <div> &nbsp;</div> <div> <span style="color:#a9a9a9;"><em><span style="font-size:9px;">Please note that whilst OpenCart recommends First Data Merchant Solutions, all views and opinions in this blog post belong to First Data Merchant Solutions, and are not those of OpenCart. OpenCart is not responsible for any opinions or claims made in this blog post.&nbsp;</span></em></span></div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> Fri, 31 Oct 2014 9:16:39 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=83 Pay with Amazon now available on your OpenCart store! http://www.opencart.com/index.php?route=feature/blog/info&blog_id=82 <div> Pay with Amazon enables you to offer customers a fast, convenient and secure purchasing experience. It helps you to increase basket conversion, acquire new customers and reduce fraud.&nbsp;</div> <div> &nbsp;</div> <div> With the Pay with Amazon module, Amazon customers can shop on your OpenCart store and pay using their details which are already stored in their Amazon account. All buyer interactions take place in widgets, so they never leave your site. Customers simply log in using their Amazon credentials, select a shipping address and payment method, and confirm their order.</div> <div> &nbsp;</div> <div> Keeping customers on your ecommerce store at all times during the checkout process is important to ensure that your customers don’t lose trust in your store.&nbsp;</div> <div> &nbsp;</div> <div> Using Pay with Amazon you will create a quick and simple checkout process for your customers, whilst also giving your OpenCart store a very professional and trusted look.&nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div style="text-align: center;"> <span style="font-size:14px;"><strong><em>‘’Our average order total increased by 8.5% during our first 3 months of working with Amazon Payments in 2013, and 16% of overall payments are now coming through Amazon Payments.”</em></strong></span></div> <div style="text-align: center;"> Deryane Tadd, The Dressing Room Owner *</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <span style="font-size:14px;"><u><strong>Integrate and manage your OpenCart store easily</strong></u></span></div> <div> Activate Pay with Amazon on your website with OpenCart extension- it allows you to update, cancel and issue refunds from OpenCart's back-end.</div> <div> Download order information to help you print delivery labels and packing slips.</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <span style="font-size:14px;"><u><strong>Mobile-ready solution</strong></u></span></div> <div> Offer customers on tablets and smartphones the same Amazon Payments-hosted checkout experience they get on your website with no need for extra set-up.</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <span style="font-size:14px;"><u><strong>No Sign up fees and transparent pricing</strong></u></span></div> <div> There are no monthly or sign up fees, no add on fees, Just a pay per transaction rate; so you know upfront what you are going to pay. &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <span style="font-size:14px;"><u><strong>Integrate easily. Activate Pay with Amazon on your website&nbsp;</strong></u></span></div> <ul> <li> Manage orders. Receive, update, and cancel orders using email and our online tools. Download order information to help you print delivery labels and packing slips.</li> <li> Protect your business from fraud. Protect your business with Amazon Payments sophisticated fraud detection technology.</li> <li> Mobile-ready solution. Offer customers on tablets and smartphones the same Amazon Payments-hosted checkout experience they get on your website with no extra set-up for you.</li> </ul> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div style="text-align: center;"> <span style="font-size:18px;"><strong><a href="https://payments.amazon.co.uk/preregistration/cba?Id=SPEXUKAPAOpenCartBlog" rel="nofollow" target="_blank">Join thousands of merchants, and start accepting payments with Pay with Amazon on your OpenCart store today.</a></strong></span></div> <div style="text-align: center;"> &nbsp;</div> <div style="text-align: center;"> &nbsp;</div> <div style="text-align: center;"> <span style="font-size:16px;"><strong>Or to learn more, please visit the <a href="https://payments.amazon.co.uk/merchant?Id=SPEXUKAPAOpenCartBlog" rel="nofollow" target="_blank">Pay with Amazon website</a>.</strong></span></div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <span style="font-size:9px;"><em>* Individual results may vary.</em></span></div> <div> &nbsp;</div> <div> <div> <span style="font-size:9px;"><em>This blog post has been sponsored by Amazon Payments Europe S.C.A.&nbsp;</em></span></div> <div> <span style="font-size:9px;"><em>Please note that whilst OpenCart recommends Amazon Payments Europe S.C.A., all views and opinions in this blog post belong to Amazon Payments Europe S.C.A. and are not those of OpenCart. OpenCart is not responsible for any opinions or claims made in this blog post.&nbsp;</em></span></div> <div> &nbsp;</div> <div> <span style="font-size:9px;"><em>Amazon Payments Europe S.C.A. (société en commandite par actions), partnership limited by shares, is a company registered in Luxembourg, Registration Number (RCS Luxembourg) B 153 265, with its corporate office at 5 Rue Plaetis, L-2338 Luxembourg. VAT Number LU 24448288. Amazon Payments Europe SCA is authorised by the Commission de Surveillance du Secteur Financier as an Electronic Money Issuer (licence number 36/10). Payments.amazon.co.uk and Amazon Payments are trading names of Amazon Payments Europe S.C.A.</em></span></div> <div> &nbsp;</div> </div> <p> &nbsp;</p> Mon, 27 Oct 2014 5:41:01 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=82 12 Days of Christmas - The eCommerce Holiday Calendar from OpenCart http://www.opencart.com/index.php?route=feature/blog/info&blog_id=81 <div> <div> <span style="font-size:12px;">For the majority of retailers, the holiday season is the busiest and most profitable time of the year. With the most popular shopping dates fast approaching, it's time to start preparing your store, staff and website for the holiday rush.&nbsp;</span></div> <div> &nbsp;</div> <div> <span style="font-size: 14px;"><span style="font-size:12px;">Holiday shopping can start as early as Halloween for a lot of people and continues to stay strong well into the New Year. To get ahead of your competitors, start planning your holiday strategy early - you'll be less rushed and you'll be able to bring in sales from early-bird shoppers. Check out our tips below to find out which 12 keys dates you should look out for this winter.&nbsp;</span></span></div> </div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <img alt="12 Days of Christmas - eCommerce Calendar" src="http://www.opencart.com/opencart/image/data/blog/12_days_banner.png" style="width: 620px; height: 185px;" /></div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div style="text-align: center;"> <span style="font-size:14px;"><strong>October 27th - Early bird deals</strong></span></div> <div> Start promoting early deals and offers on your site to attract the first shoppers of the season. Limited time offers will create a sense of urgency and encourage shoppers to make a purchase sooner rather than later.&nbsp;</div> <div> - 10% off until December 1st!</div> <div> - Free shipping on all orders in November</div> <div> - Free gift wrapping before December</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div style="text-align: center;"> <span style="font-size:14px;"><strong>November 1st - Get Festive&nbsp;</strong></span></div> <div> As soon as Halloween has past, it's time for your store to get into the festive spirit. Create holiday categories and landing pages that are clearly visible from your store's homepage. Attractive and eye catching banners on your homepage will make customers aware of your holiday products and offers, and will encourage them to click through to your holiday section. If you have any new products or holiday specific products, upload them to your site and include them in your holiday categories.&nbsp;In order to meet every customer's needs in the build up to Xmas, make sure that you take an accurate stock check and restock your most popular products. If your store has been established for a number of years, take time to analyse your previous holiday sales to give yourself a better idea of how much stock you will need.&nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div style="text-align: center;"> <span style="font-size:14px;"><strong>November 27th - December 1st - Thanksgiving Weekend</strong></span></div> <div> If your ecommerce store is based in the US or has a large US customer base, offer sales and incentives around the Thanksgiving period. The evening of Thanksgiving is an extremely popular time for online shopping and, for a lot of people, signifies the start of Xmas. Take advantage of the famous online sales that go hand-in-hand with Thanksgiving: Black Friday and Cyber Monday. The popularity of these two days means that customers are already expecting great deals from your store - if you're not ready in time, you're guaranteed to miss out on a huge number of sales.&nbsp;</div> <div> &nbsp;</div> <div style="text-align: center;"> <strong>November 27th - Thanksgiving</strong></div> <div style="text-align: center;"> <strong>November 28th - Black Friday</strong></div> <div style="text-align: center;"> <strong>December 1st - Cyber Monday</strong></div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div style="text-align: center;"> <span style="font-size:14px;"><strong>December 5th - Set a final shipping date</strong></span></div> <div> Inform your customers of when the final shipping day is for guaranteed delivery before Xmas. It is vital that your customers are aware of the final shipping date so that they receive their products in time and are not left disappointed. Adding a banner to your store is an effective way of letting your customers know about delivery options and deadlines.&nbsp;</div> <div> &nbsp;</div> <div> If possible, offer your customers an 'express' service as close to Xmas as you can. Although this will cost more them more, late shoppers will be very appreciative of the last-minute shipping option and will be more likely to choose you over your competitors.</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div style="text-align: center;"> <span style="font-size:14px;"><strong>December 8th - Green Monday</strong></span></div> <div> Similar to Cyber Monday, Green Monday is another chance for you to attract customers to your store with great deals. Coined by eBay, Green Monday is often the best sales day in December and is promoted by big brands like Walmart and Best Buy.</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div style="text-align: center;"> <span style="font-size:14px;"><strong>December 16th - Hanukkah</strong>&nbsp;</span></div> <div> In the lead-up to Hanukkah, make sure to that you promote your offers and deals through social media and newsletters.&nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div style="text-align: center;"> <span style="font-size:14px;"><strong>December 20th - Last weekend before Xmas</strong></span></div> <div> Last minute shoppers are expected to flood to ecommerce stores during the last weekend before Xmas to make their final purchases. Remember to keep your stock levels up and promote your most attractive deals.</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div style="text-align: center;"> <span style="font-size:14px;"><strong>December 23th - Gift card day</strong></span></div> <div> It may be too late for customers to order physical products from your store in time for Xmas, but it's never too late for gift cards. Use social media and email marketing to remind your customers that if they've forgotten a present for anyone they can still purchase a gift card to use on your ecommerce store.</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div style="text-align: center;"> <span style="font-size:14px;"><strong>December 24th - Xmas Eve</strong></span></div> <div style="text-align: center;"> &nbsp;</div> <div style="text-align: center;"> &nbsp;</div> <div style="text-align: center;"> <span style="font-size:14px;"><strong>December 25th - Xmas Day</strong></span></div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div style="text-align: center;"> <span style="font-size:14px;"><strong>December 26th - Boxing Day / Kwanzaa</strong></span></div> <div> Sales sales sales! Last year in the UK alone, customers made an incredible 129m visits to ecommerce stores on Boxing Day, making it the biggest shopping day of the year. It is vital that your website can cope with the increased levels of traffic that it will experience over Xmas Eve, Xmas Day and Boxing Day - downtime is simply not an option with so many sales up for grabs. As with Xmas and Hanukkah, in the build up to Kwanzaa you should promote your offers and store over any available marketing platforms, including your social media accounts and your newsletters. Keep your promotions going all week until the final day of Kwanzaa to encourage customers to purchase gifts.&nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div style="text-align: center;"> <span style="font-size:14px;"><strong>January 1st - New Year's Day&nbsp;sales</strong></span></div> <div> The holidays may be over, but the New Year sales are just beginning. One of the most popular sales of the year, shoppers head online in their millions during the New Year sales in the hopes of finding a great deal. In the week leading up to New Year's Day, remind your customers of any promotions you will have available on your store during the New Year.&nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> Fri, 24 Oct 2014 8:57:22 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=81 Reducing PCI Scope for Your eCommerce Site http://www.opencart.com/index.php?route=feature/blog/info&blog_id=79 <div style="text-align: center;"> <a href="http://www.bluepay.com/preferred-partner/opencart" rel="nofollow" target="_blank"><strong style="color: rgb(0, 86, 150); font-size: 18px;">Reducing PCI Scope for Your eCommerce Site</strong></a></div> <div> &nbsp;</div> <div> Security breach – two dreaded words that no merchant wants to hear. A breach can be devastating for everyone involved. “Each card number stolen can cost a business from $150 to $250. These costs appear in the form of legal settlements, fees for consultants hired to remove malware, and personnel hours spent notifying customers.”&nbsp;<em>(Source: USAToday.com April 2013, Ponemon Institute “2011 Cost of Data Breach: United States).&nbsp;</em>Unfortunately with the amount of payment transactions traveling over the web every day, ecommerce remains a constant target. Although nothing is fail-safe from this fraudulent activity, following the guidelines set forth by PCI DSS (Payment Card Info Data Security Standards) can reduce your risk of being compromised. Read on for BluePay’s top three recommendations for PCI compliance.</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <strong style="color: rgb(0, 86, 150);">1) Secure Data Storage</strong></div> <div> &nbsp;</div> <div> Long story short, it is never a wise decision to store your customers’ sensitive payment data on unprotected devices such as PCs, laptops, tablets, or phones. Not only can they be easily tampered with or stolen, but the servers over which payment information is transmitted may not have the highest security standards. Verify that your payment processor uses tokenization technology. This is the process of substituting a customer’s PAN (Primary Account Number) with a “token” – information that is useless to a hacker. You, as the merchant, will only then store the token in your system, which drastically reduces your PCI scope and compliance fees. To learn more about PCI tokenization, click <a href="http://www.bluepay.com/processing-services/solutions/tokenization" rel="rel=nofollow" target="_blank">here</a>.</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <strong style="color: rgb(0, 86, 150);">2) Safe Payment Transmission</strong></div> <div> &nbsp;</div> <div> Do you have an SSL Certificate? If you have to ask what it means, then chances are you don’t. An SSL (Secure Sockets Layer) Certificate enables a website to transmit private data online through a secure connection. If you don’t have an SSL, a way around this would be to use a secure hosted payment page or i-Frame on your ecommerce site. The page or i-Frame has the same look and feel as your site, but all information entered into the page is actually being transmitted to a secure third party payment processor. The customer’s sensitive payment information never touches your server, and therefore reduces your PCI scope. To learn more about secure hosted payment pages, click <a href="http://www.bluepay.com/processing-services/solutions/secure-hosted-payment-form" rel="rel=nofollow" target="_blank">here</a>.</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <strong style="color: rgb(0, 86, 150);">3) Reliable Payment Processing</strong></div> <div> &nbsp;</div> <div> There are many different components to the payment process. A typical ecommerce transaction flow looks like this: Merchant Website&gt;Online Payment Page&gt;Gateway&gt;Processor&gt;Bank. &nbsp;To maintain PCI standards, every business accepting payments must complete an annual SAQ (Self-Assessment Questionnaire). &nbsp;Are you PCI DSS compliant? To learn more about the rules and regulations regarding secure payment processing, click <a href="http://www.bluepay.com/processing-services/solutions/pci-compliance" rel="nofollow" target="_blank">here</a>.</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> These are just a few recommendations from BluePay. To see the official guidelines, please visit the PCI Security Standards website <a href="https://www.pcisecuritystandards.org/" rel="nofollow" target="_blank">here</a>.&nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> Simple, fast ecommerce credit card processing tailored to your business – BluePay makes it possible. With the simple click of a button, BluePay’s payment processing technology can be seamlessly integrated into your ecommerce site. All new OpenCart merchants signing up with BluePay will enjoy a FREE GATEWAY and NO ANNUAL PCI FEES for 12 months. Click below to begin saving!</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <table align="center" border="0" cellpadding="0" cellspacing="0" style="border-radius: 2px;"> <tbody> <tr> <td align="center" bgcolor="#005696" style="border-radius: 2px; padding: 6px 15px; font-weight: bold; font-size: 13px; line-height: 18px; font-family: sans-serif; color:#ffffff; margin: 0 !important; " valign="middle"> <a href="http://www.bluepay.com/preferred-partner/opencart" rel="nofollow" target="_blank"><strong><span style="color:#ffffff;">Find out more</span></strong></a></td> </tr> </tbody> </table> <p> &nbsp;</p> <p> &nbsp;</p> <p> &nbsp;</p> <p> &nbsp;</p> <div> <span style="color:#696969;"><span style="font-size:10px;"><em>This blog post has been sponsored by BluePay.&nbsp;</em></span></span></div> <div> &nbsp;</div> <div> <span style="color:#696969;"><span style="font-size:10px;"><em>Please note that whilst OpenCart recommends BluePay, all views and opinions in this blog post belong to BluePay and are not those of OpenCart. OpenCart is not responsible for any opinions or claims made in this blog post.&nbsp;</em></span></span></div> <div> &nbsp;</div> <div> &nbsp;</div> Wed, 08 Oct 2014 3:06:16 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=79 Give Sales a Boost with Online Payments http://www.opencart.com/index.php?route=feature/blog/info&blog_id=78 <div style="text-align: center;"> <a href="https://www.firstdatams.co.uk/fdms/en_gb/home/partner-with-us/OpenCart.html" rel="nofollow" target="_blank"><strong><span style="font-size:18px;">Give Sales a Boost with Online Payments</span></strong></a></div> <div style="text-align: center;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> Nowadays it’s so simple and affordable to create a website that no business should be without one. The same is true of accepting online payments. You can <a href="https://www.firstdatams.co.uk/fdms/en_gb/home/partner-with-us/OpenCart.html" rel="nofollow" target="_blank">accept card payments</a> through your website quickly and easily without the need to invest in expensive software or IT development.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> Raj Sond, General Manager, <a href="https://www.firstdatams.co.uk/fdms/en_gb/home/partner-with-us/OpenCart.html" rel="nofollow" target="_blank">First Data Merchant Solutions</a>, a global payment solutions expert, explains how online payments can help drive business. “Accepting payments online could dramatically increase sales and help you capture a share of the expanding online market in the UK and overseas,” said Raj.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> Business and technology consultancy Capgemini is predicting that online retail sales in the UK will increase by approximately <a href="http://www.uk.capgemini.com/news/87-billion-to-be-spent-online-in-2013_pr2411" rel="nofollow" target="_blank">12% this year to £87 billion</a>. And according to a <a href="http://www.pwc.com/en_us/us/retail-consumer/publications/assets/pwc-us-multichannel-shopping-survey.pdf" rel="nofollow" target="_blank">report by professional services firm PwC</a>, 80% of global respondents researched a product online before they bought it, with the convenience of shopping anytime, anywhere the top reason given for shopping online.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> Raj continued: “There is a range of <a href="https://www.firstdatams.co.uk/fdms/en_gb/home/partner-with-us/OpenCart.html" rel="nofollow" target="_blank">eCommerce solutions</a> available, whether you are a start-up or an established business. These provide user-friendly and secure web pages to process card payments and security features to help protect you and your customers from fraud. You can also take advantage of accounting features and can automate deferred and recurring payments.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> “We offer a range of <a href="https://www.firstdatams.co.uk/fdms/en_gb/home/partner-with-us/OpenCart.html" rel="nofollow" target="_blank">online card processing solutions</a> that are simple to set up and use. For example, Connect is our fastest and simplest route to online card acceptance. This directs customers to our secure payment page when they are ready to complete their purchase. They simply enter their card details on the ready-made form, which can be branded with your logo. The customer is then returned to your web page when the purchase is complete.”</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> “A range of shopping cart plug-ins is available for Connect. These allow your customers to select items from your online store and, upon checkout, the software calculates the total including delivery charges and taxes.”</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> For advice and information on the range of eCommerce tools available, please contact First Data Merchant Solutions on 0800 652 5808†. Lines open 9.00am - 5.00pm, Monday to Friday or visit <a href="https://www.firstdatams.co.uk/fdms/en_gb/home/partner-with-us/OpenCart.html" rel="rel=nofollow" target="_blank">www.firstdatams.co.uk</a></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <em><span style="font-size:11px;">† Telephone calls may be recorded for security purposes and monitored as part of our quality control process.</span></em></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <div> <em><span style="font-size:10px;"><span style="color:#696969;">This blog post has been sponsored by First Data Merchant Solutions.&nbsp;</span></span></em></div> <div> &nbsp;</div> <div> <em><span style="font-size:10px;"><span style="color:#696969;">Please note that whilst OpenCart recommends First Data Merchant Solutions, all views and opinions in this blog post belong to First Data Merchant Solutions and are not those of OpenCart. OpenCart is not responsible for any opinions or claims made in this blog post.&nbsp;</span></span></em></div> </div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> Mon, 06 Oct 2014 3:24:28 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=78 Increase your sales with OpenCart and Realex Payments http://www.opencart.com/index.php?route=feature/blog/info&blog_id=77 <div style="text-align: center;"> <strong style="color: rgb(240, 143, 0); font-size: 18px;">Increase your sales with OpenCart and Realex Payments</strong></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> Realex Payments has integrated into the core of OpenCart. Being a leading online payment gateway, Realex Payments worked in conjunction with <a href="http://www.welfordmedia.co.uk" target="_blank">Welford Media</a>, a comprehensive digital agency, to release an extensive new module that supports a rich functionality suite while also providing a simple and straightforward checkout process, ensuring a fast and seamless user experience. As always transactions are processed by <a href="http://www.realexpayments.co.uk/" rel="nofollow" target="_blank">Realex Payments</a>, in full compliance with PCI DSS rules.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong>Are you looking to…</strong></div> <ul> <li style="text-align: justify;"> <strong>Increase mobile conversions?</strong></li> </ul> <ul> <li style="text-align: justify;"> <strong>Expand internationally?</strong></li> </ul> <ul> <li style="text-align: justify;"> <strong>Improve your fraud management?</strong></li> </ul> <ul> <li style="text-align: justify;"> <strong>Enhance your order management abilities?</strong></li> </ul> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> If you answered yes to any of these, read on to find out how the new OpenCart core integration can help you.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong style="color: rgb(240, 143, 0); font-size: 14px;">Increase mobile conversions</strong></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> With mobile commerce on the rise, having a mobile friendly ecommerce store has never been more important to boosting sales and conversion rates. With this in mind our main priority for the integration was that it supported a no hassle responsive design; ensuring the whole customer checkout process was seamless; from adding the initial product to their cart right up to receiving the payment confirmation response.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <img alt="" src="http://www.opencart.com/opencart/image/data/blog/IMG1.png" style="width: 700px; height: 350px;" /></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> By utilising the new OpenCart 2.0 responsive template along with Realex Payments’ own responsive products we were able to accomplish this; meaning that our mutual clients have the perfect mobile-friendly ecommerce solution out of the box. So whether you’re using our API (Remote) or Hosted Payment Page (Redirect) integration your customers can take advantage of mobile friendly payments across all devices: desktop, tablets and smartphones.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong style="color: rgb(240, 143, 0); font-size: 14px;">Expand internationally</strong></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> According to <a href="http://www.thepaypers.com/e-commerce/cross-border-digital-expansion-remain-strategy-hotspots-for-businesses-report/755658-25" rel="nofollow" target="_blank">The Paypers, 2014 Digital expansion report</a>, 40% of businesses are seeking to reach new geographic markets to expand their online presencei. With the number of merchants expanding their businesses internationally, it was vital for us to make sure the integration accommodated international sales. Merchants who wish to sell abroad and take international orders can use our Hosted Payment Page along with Dynamic Currency Conversion to offer their customers the choice to pay in their own local currency while earning a substantial revenue stream. This service is available to all Realex Payments clients as standard. Our Hosted Payment Page automatically checks the currency of the customer’s card and displays the appropriate choice.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <img alt="" src="http://www.opencart.com/opencart/image/data/blog/IMG21.png" style="width: 400px; height: 456px;" /></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong>Key Features &amp; Benefits:</strong></div> <ul> <li style="text-align: justify;"> <strong>Simplicity </strong>- There is no need for multiple accounts in different currencies, you only require one single currency merchant account. This in turn cuts down on costs and administration.</li> </ul> <ul> <li style="text-align: justify;"> <strong>Transparency</strong> - Your customer knows in advance the exact amount that will be charged to their card.</li> </ul> <ul> <li style="text-align: justify;"> <strong>A Revenue Opportunity</strong> - It provides a revenue stream for your business. You’ll receive commission on all DCC transactions.</li> </ul> <ul> <li style="text-align: justify;"> <strong>Reporting </strong>- OpenCart logs in detail all data about the DCC transaction, so you’ll know the currencies the customer was offered, the conversion rate and which currency they chose.</li> </ul> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <span style="font-size:14px;"><strong style="color: rgb(240, 143, 0);">Improve your fraud management</strong></span></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> Security is at the heart of everything we do here at Realex Payments. To ensure our customers have full confidence in their online processing with us we’ve built a full suite of fraud tools and services into the integration. Each order contains a detailed log of the fraud checks performed including:</div> <div style="text-align: justify;"> &nbsp;</div> <ul> <li style="text-align: justify;"> <strong>3DSecure</strong> - You can tell whether your customers authenticated themselves successfully or not and protect yourself from chargebacks.</li> </ul> <ul> <li style="text-align: justify;"> <strong>Transaction Suitability Score </strong>- All transactions are scored against a range of customisable criteria including originating address, bin range, card type and many more. You can also block transactions completely that fail particular standards or set them aside for review.</li> </ul> <ul> <li style="text-align: justify;"> <strong>CVN &amp; Address Verification </strong>- We will perform CVN and AVS checks on all eligible transactions and post the result back to be displayed and viewed with your order details.</li> </ul> <p style="text-align: justify;"> &nbsp;</p> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <span style="font-size:14px;"><strong style="color: rgb(240, 143, 0);">Enhance your order management abilities</strong></span></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> We worked closely with OpenCart to ensure the integration provides a holistic solution for our mutual clients; the integration supports our full suite of order management calls directly from the OpenCart admin panel.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong>Order Management Abilities include:</strong></div> <ul> <li style="text-align: justify;"> <strong>Settlement Options</strong> - The integration supports three settlement types: <ul> <li> <strong>Delayed </strong>(authorise at checkout, capture later)</li> <li> <strong>Automatic</strong> (authorise and capture at checkout)</li> <li> <strong>Multi</strong> (authorise at checkout, capture at multiple different times).</li> </ul> </li> </ul> <ul> <li style="text-align: justify;"> <strong>Capture/Void Funds</strong> - You’ll have the ability to review detailed fraud scoring information and capture or partially capture outstanding funds. You can void the transaction if it does not meet your desired criteria.</li> </ul> <ul> <li style="text-align: justify;"> <strong>Refund </strong>- Full and partial refunds can be issued from the order management screen. We’ll return the funds so you don’t have to handle or store any sensitive data.</li> </ul> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <em>"Working with Realex Payments on the integration into OpenCart has been a pleasure from the start. They have adopted the latest technologies to provide an extremely versatile, secure and effective payment solution for any merchant. The combination of features like the Dynamic Currency Conversion and the responsive Hosted Payment Page provide merchants with a market leading payment platform to help their e-commerce store grow."&nbsp;</em></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong>Gareth Christian Lim, Director at Welford Media.</strong></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> To find out more please contact us on <a href="mailto:sales@realexpayments.com">sales@realexpayments.com</a> or <a href="http://www.realexpayments.co.uk/partner-refer?id=opencart" rel="nofollow" target="_blank">Sign up</a> with Realex Payments today to get two month’s free processing and join the hundreds of OpenCart merchants who trust us to process thousands of orders per week.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <p dir="ltr" style="line-height:1.15;margin-top:0pt;margin-bottom:0pt;text-align: justify;"> <span style="color:#696969;"><em><span style="font-size:10px;"><span style="font-family:arial,helvetica,sans-serif;"><span id="docs-internal-guid-62050320-d597-6395-16a1-4fce93655da6"><span style="vertical-align: baseline; white-space: pre-wrap; background-color: transparent;">This blog post has been sponsored by Realex Payments. </span></span></span></span></em></span></p> <br /> <span style="color:#696969;"><em><span style="font-size:10px;"><span style="font-family:arial,helvetica,sans-serif;"><span id="docs-internal-guid-62050320-d597-6395-16a1-4fce93655da6"><span style="vertical-align: baseline; white-space: pre-wrap; background-color: transparent;">Please note that whilst OpenCart recommends Realex Payments, all views and opinions in this blog post belong to Realex Payments and are not those of OpenCart. OpenCart is not responsible for any opinions or claims made in this blog post. </span></span></span></span></em></span></div> <p> &nbsp;</p> Fri, 03 Oct 2014 3:02:39 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=77 Are you ready for Xmas 2014 Online trading? http://www.opencart.com/index.php?route=feature/blog/info&blog_id=76 <div style="text-align: center;"> <span style="font-size:22px;"><strong><span style="color:#3faa40;">Are you ready for Xmas 2014 Online trading?</span></strong></span></div> <div style="text-align: center;"> &nbsp;</div> <div style="text-align: justify;"> If you're an online business, now is the time to get prepared for the busiest trading season of the year! The Sage Pay Cyber Monday Survival guide will help you get ahead of the competition and make sure you're attracting and converting as many customers as possible. Here are a few tips:</div> <div style="text-align: center;"> &nbsp;</div> <div style="text-align: center;"> &nbsp;</div> <ol> <li style="text-align: justify;"> <strong><span style="color:#3faa40;">Increase resources:</span></strong> Lunchtime on Cyber Monday between 12-2 is traditionally the busiest point in the day. Make sure you are all stocked up and have extra helplines and staff on hand to help customers.</li> <li style="text-align: justify;"> <strong><span style="color:#3faa40;">Get social:</span></strong> Social channels give your brand a boost. Plus lots of consumers are now looking more into social channels for offers. Create a social presence or gear up to use your social channels now.</li> <li style="text-align: justify;"> <strong><span style="color:#3faa40;">Measurements count!</span></strong> Do you know where dropouts occur on your site? There are 4 key places where you'll be losing the most customers so &nbsp;now is the time to consider offering functionality to make the payment process as simple and quick as possible.</li> </ol> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> If you're interested in finding out more about these and reading all our tips, <a href="http://www.christmaswithsagepay.com/?utm_campaign=Christmas%20with%20Sage%20Pay%20Campaign&amp;utm_medium=partner&amp;utm_source=opencart%20" rel="nofollow" target="_blank">download the Cyber Monday Survival guide</a>. Plus you get the chance to win a £25,000 Business Booster package; including a full PPC campaign, a year's free payment processing and your very own TV advert, all aimed at boosting your sales this Christmas.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: center;"> <span style="font-size:14px;"><strong>Special offer: 3 months worth of free payments processing!</strong></span></div> <div style="text-align: center;"> &nbsp;</div> <div style="text-align: center;"> &nbsp;</div> <div style="text-align: center;"> As an OpenCart customer, we're offering you the opportunity to get three months worth of free payment processing. So you can save up to &nbsp;to £75 + Vat &nbsp;if you sign up to 12 months upfront.</div> <div style="text-align: center;"> &nbsp;</div> <div style="text-align: center;"> &nbsp;</div> <div style="text-align: center;"> <span style="font-size:14px;"><strong><a href="https://support.sagepay.com/apply/default.aspx?PartnerID=52985BBF-08D0-4F94-951D-2D513360FFE5&amp;PromotionCode=OpenCart3Free" rel="nofollow" target="_blank"><span style="color:#3faa40;">Apply online today!</span></a></strong></span></div> <div style="text-align: center;"> &nbsp;</div> <div style="text-align: center;"> &nbsp;</div> <div style="text-align: center;"> So whether you’re a brand new business moving online for the first time or already trading, make sure you are prepared for Xmas 2014!</div> <div style="text-align: center;"> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <div> <span style="font-size:10px;"><span style="color:#696969;"><em>This blog post has been sponsored by Sage Pay.&nbsp;</em></span></span></div> <div> &nbsp;</div> <div> <span style="font-size:10px;"><span style="color:#696969;"><em>Please note that whilst OpenCart recommends Sage Pay, all views and opinions in this blog post belong to Sage Pay and are not those of OpenCart. OpenCart is not responsible for any opinions or claims made in this blog post.&nbsp;</em></span></span></div> </div> <p> &nbsp;</p> Thu, 02 Oct 2014 3:40:00 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=76 OpenCart 2.0 Available Now! - How to Download & Install OpenCart 2.0 http://www.opencart.com/index.php?route=feature/blog/info&blog_id=75 <div> <div style="text-align: justify;"> That’s right, you can now download the long awaited OpenCart version 2.0. With the help of developers from around the world, thousands of development hours have gone into making sure that this is the best version of OpenCart yet. OpenCart 2.0 is packed full of brand new features, including:&nbsp;</div> <ul> <li style="text-align: justify;"> <strong>Fully responsive design</strong></li> <li style="text-align: justify;"> <strong>OCmod - virtual file modification</strong></li> <li style="text-align: justify;"> <strong>Redesigned admin area and front end</strong></li> <li style="text-align: justify;"> <strong>More payment gateways included in the standard download</strong></li> <li style="text-align: justify;"> <strong>Event notification system</strong></li> <li style="text-align: justify;"> <strong>Custom form fields</strong></li> </ul> </div> <div style="text-align: justify;"> Although OpenCart 2.0 has now been released, OpenCart 1.5.6.* is still considered to be the most stable version of OpenCart available and will continue to be supported for the next six months. As OpenCart 2.0 has only just been released, many modules aren't compatible with it just yet. Please check that all of the modules and extensions you need to use with your store are compatible <strong>before</strong> downloading OpenCart 2.0. There are thousands of modules and extensions still available on the <a href="http://www.opencart.com/index.php?route=extension/extension">OpenCart Extension Store</a> which are compatible with 1.5.6.* stores. <a href="http://www.opencart.com/index.php?route=download/download">Click here to download OpenCart 2.0 now.</a></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: center;"> <span style="font-size:16px;"><strong>How to Download &amp; Install OpenCart 2.0</strong></span></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> Installing a new version of OpenCart can be complicated, but we have ensured that users can quickly and easily enjoy the great benefits of OpenCart 2.0 by making the installation process as simple as possible. The following step-by-step guide will walk you through downloading and installing the very latest version of OpenCart; OpenCart 2.0. If you have previously installed a version of OpenCart, it is likely that you will already be familiar with some of these steps, and you may even be able to skip straight to step 6.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong>Step 1 - Download</strong></div> <div style="text-align: justify;"> To download OpenCart 2.0, simply head to to the <a href="http://www.opencart.com/index.php?route=download/download">specialist download page on the OpenCart website</a> and click the download link for version 2.0. When prompted, save the zip file to your computer.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong>Step 2 - Unzip</strong></div> <div style="text-align: justify;"> Once the zip file has been saved on your computer, unzip the file using your favourite unzipping programme. If you don't already have a programme to unzip the file with, you may want to consider using '7-Zip' – a completely free unzipping tool.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong>Step 3 - Upload</strong></div> <div style="text-align: justify;"> Now that you have all of your new OpenCart 2.0 files ready, you can begin to upload them to your server. To do this, you will first need an FTP programme. If you do not already have an FTP programme then FileZilla (client) is a very popular choice and is used by many OpenCart users.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong>Step 4 - Database</strong></div> <div style="text-align: justify;"> You can create a database in your hosting provider's control panel, for example cPanel. It may also be possible to do so in phpMyAdmin. Remember to take note of the details that you use as you'll need them for the next step.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong>Step 5 - Configs</strong></div> <div style="text-align: justify;"> For the next step, you need to rename the two config files. Using the FTP programme of your choice, rename config-dist.php to config.php and admin/config-dist.php to config.php</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong>Step 6 - Auto-installer</strong></div> <div style="text-align: justify;"> The final step is to run the auto-installer. Open your favourite web browser and add “/install” to the end of your site's website address. When doing this you should see with the following page:</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <img alt="" src="http://www.opencart.com/opencart/image/data/Licence.png" style="width: 500px; height: 225px;" /></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong>(6A) License</strong></div> <div style="text-align: justify;"> Click “Continue” after reading the GNU licence.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <img alt="" src="http://www.opencart.com/opencart/image/data/System.png" style="width: 500px; height: 268px;" /></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong>(6B) Pre-Installation</strong></div> <div style="text-align: justify;"> The pre-installation page checks that your server meets the minimum requirements. If there are any issues then you may need to contact your hosting provider. Assuming that everything is okay, click the “Continue” button.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <img alt="" src="http://www.opencart.com/opencart/image/data/Configuration.png" style="width: 500px; height: 251px;" /></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong>(6C) Configuration</strong></div> <div style="text-align: justify;"> In section one, enter the database details that you used in step 4 and in section two enter your desired admin username, password and email address. Once all of the information is entered, click the “Continue” button.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <img alt="" src="http://www.opencart.com/opencart/image/data/Finished.png" style="width: 500px; height: 188px;" /></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong>(6D) Finished</strong></div> <div style="text-align: justify;"> That's it! To delete the installation directory, open your FTP programme and delete the /install folder. Finally log in to your admin panel using the link on the right so that you can start setting up your store.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> For more information about OpenCart 2.0, subscribe to the <a href="http://www.opencart.com/">OpenCart newsletter</a> where we will be sending out many useful guides to help you get started with 2.0. Keep up to date with our latest news, events and releases on <a href="http://www.twitter.com/opencart">Twitter</a> and <a href="https://www.facebook.com/pages/OpenCart/477182382328323">Facebook</a>.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> Wed, 01 Oct 2014 3:15:22 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=75 OpenCart 2.0 Beta Available Now http://www.opencart.com/index.php?route=feature/blog/info&blog_id=74 <div style="text-align: justify;"> <strong>The Beta version of OpenCart 2.0 is <a href="https://github.com/opencart/opencart/releases" target="_blank">now available to download</a></strong>, and we can’t wait for you to try it. You can get involved and help us make OpenCart 2.0 even better by testing the OpenCart 2.0 Beta to find any final bugs or issues before its general release. Whether you’re a developer, a designer, an ecommerce store owner or simply an OpenCart fan - everyone can join in and help to improve OpenCart 2.0.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong><u>How can I help?</u></strong></div> <div style="text-align: justify;"> We are looking for people to test OpenCart 2.0 with the aim of finding any final bugs, issues or anything that doesn't work correctly before the general release in a few weeks. We want everyone to join in the testing, even if you don't have much experience in web development or design, to ensure that 2.0 is the most user-friendly version of OpenCart yet.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong><u>How do I report an issue?</u></strong></div> <div style="text-align: justify;"> Reporting an issue has never been easier. If you have encountered a problem with OpenCart 2.0, please report it by registering on our specialised <a href="https://opencart.atlassian.net/secure/Dashboard.jspa" target="_blank"><strong>bug tracker</strong></a> and our developers will be able to look into it for you. It only takes a minute to register and you will be able to create new issues, comment on existing issues and vote. To allow our team to work through the issues listed on the bug tracker quickly and efficiently, <strong>please check that an issue you have found hasn't already been reported before you add it to the list.</strong> As the Beta is constantly being updated with new fixes, make sure to download the newest version before reporting an issue as it may have already been corrected.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong><u>Can I use 2.0 on my live store?</u></strong></div> <div style="text-align: justify;"> Whilst we have ironed out the majority of the problems associated with OpenCart 2.0, <strong>we would strongly advise against installing the Beta version on a live store</strong> as we are constantly making changes to it and fixing problems. The official OpenCart 2.0 version will be released in the next few days and will be perfect for live stores.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong><u>What about 1.5.6.x?</u></strong></div> <div style="text-align: justify;"> One concern with many developers was that they may have hundreds of modules to update / migrate. To try to mitigate this, we will also be maintaining our 1.5.6.x version for 6 months after OpenCart 2.0's release. Whilst we will be promoting 2.0, the 1.5.6 version will still be considered a solid alternative and we will do our best to market to general users that there will be many more extensions available for it until 2.0 gains more traction.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong><u>Submit your ideas to our new suggestion site</u></strong></div> <div style="text-align: justify;"> OpenCart 2.0 is packed full of brand new features and, whilst we are always looking for new ideas and features to include in upcoming versions of OpenCart, we are no longer accepting suggestions for OpenCart 2.0. We will, however, be accepting suggestions for OpenCart 2.1 on <a href="http://opencart.uservoice.com/">our new suggestion site</a>. If you have any ideas or changes that you would like to see included in future versions of OpenCart, please submit them to our suggestion site by <a href="http://opencart.uservoice.com/">clicking here</a>.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: center;"> <a href="https://github.com/opencart/opencart/releases" target="_blank">Download the OpenCart 2.0 Beta here.</a></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> For more information, <a href="http://forum.opencart.com/viewtopic.php?f=179&amp;t=131429" target="_blank">please visit the OpenCart forum here</a>. Remember to <strong><a href="http://www.opencart.com">subscribe to the OpenCart newsletter</a></strong>, like us on <strong><a href="https://www.facebook.com/pages/OpenCart/477182382328323" target="_blank">Facebook</a>,</strong> and follow us on <strong><a href="http://www.twitter.com/opencart" target="_blank">Twitter </a></strong>to find out about OpenCart 2.0 and OpenCart news before everyone else.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> Fri, 26 Sep 2014 5:14:41 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=74 Visit us at the eCommerce Expo in London! http://www.opencart.com/index.php?route=feature/blog/info&blog_id=73 <div style="text-align: center;"> <span style="font-size: 16px;"><strong>When?&nbsp;</strong></span></div> <div style="text-align: center;"> <span style="font-size: 16px;">1st and 2nd of October 2014</span></div> <div style="text-align: center;"> &nbsp;</div> <div style="text-align: center;"> <span style="font-size: 16px;"><strong>Where?&nbsp;</strong></span></div> <div style="text-align: center;"> <span style="font-size: 16px;">West Hall, Olympia London</span></div> <div style="text-align: center;"> <span style="font-size: 16px;">Hammersmith Road</span></div> <div style="text-align: center;"> <span style="font-size: 16px;">London W14 8UX</span></div> <div style="text-align: center;"> &nbsp;</div> <div style="text-align: center;"> <strong style="font-size: 16px; text-align: center;">Stand number: 208</strong></div> <div> &nbsp;</div> <div> &nbsp;</div> <div style="text-align: justify;"> We had so much fun at the eCommerce Expo in London last year that we have decided to return again next month. Considered by many to be one of the most important events in the ecommerce calendar, the eCommerce Expo takes place on the <strong>1st and 2nd of October at Olympia London</strong>. Some of the the world’s most influential ecommerce brands and industry experts will be attending the event; giving you the opportunity to expand your ecommerce knowledge and improve your business.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> Although many expositions focus on specialist areas, the eCommerce Expo encompasses all aspects of the ecommerce industry. The eCommerce Expo has a great focus on education and features talks at five large theatres over the two days:&nbsp;</div> <ul> <li style="text-align: justify;"> The Keynote Theatre</li> <li style="text-align: justify;"> eCommerce &amp; Omni-Channel Experience</li> <li style="text-align: justify;"> Digital &amp; Mobile Marketing</li> <li style="text-align: justify;"> Customer Retention &amp; Delivery</li> <li style="text-align: justify;"> Payment &amp; Security</li> </ul> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> With talks and presentations from some of the ecommerce sector’s biggest names; such as Google, PayPal, Tesco and Facebook, your team will gain significant insights into the ecommerce industry and will bring valuable ideas back to your business. Whether you’re interested in payments, ecommerce platforms, and marketing, or delivery, logistics and customer service; we have no doubts that you will be able to find advice and information to help your business grow.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> The expo is a fantastic place to meet new people and make valuable business connections. You will have the opportunity over both days to browse the 180+ exhibition stands and talk to some of the UK’s top ecommerce companies. There are exhibition stands representing everything from ecommerce platforms and payment gateways, to ecommerce development and hosting.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> Alongside our partner <a href="http://www.welfordmedia.co.uk" target="_blank"><strong>Welford Media</strong></a>, we will have a stand <strong>(stand number 208)</strong> in the exhibition hall over both days. Our team will be there throughout the entire expo to give you more information about OpenCart and to answer any questions you may have. There will also be demonstrations of the highly anticipated OpenCart 2.0 as well as some of our most popular modules. We will have products to give away, competitions for you to enter, and discounts on the very popular module OpenBay Pro - all exclusively for visitors of the expo!&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> One of the best things about the eCommerce Expo is that it is free to visit. All you need to do is <a href="http://www.ecommerceexpo.co.uk/" target="_blank">visit their website and register</a> in order to attend. The easy to use registration form takes less than five minutes to complete and ensures your place at this year’s expo.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> So, what’re you waiting for? Book your place at the eCommerce Expo today.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <span style="font-size:11px;"><a href="http://www.ecommerceexpo.co.uk/" target="_blank">Find out more about the eCommerce Expo here.</a></span></div> <div> &nbsp;</div> Tue, 16 Sep 2014 11:11:35 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=73 Increase your Profits with Sage Pay http://www.opencart.com/index.php?route=feature/blog/info&blog_id=70 <div style="text-align: justify;"> <strong>Long gone are the days when simply having an online shop guaranteed sales for your business.</strong> The larger retailers have caught up with eCommerce and are increasingly competing with smaller businesses across a wide variety of products and services.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> That’s why it’s so important that you optimise the entire purchase process for your customers. We all know the importance of good product photography and descriptions – but what about the less obvious elements that affect the shopping experience for your customers?</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> In this blog post, we will help you with 4 top tips to <strong>optimise your shopping experience</strong> and <strong>increase your profits</strong>.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong>1. Let your customer pay the way they want to</strong></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> If you’re selling high-value goods, it should come as no surprise that many of your customers will want to pay via <strong>American Express</strong>. Similarly, if you’re targeting younger consumer, it’s important to offer alternative payment types like <strong>PayPal</strong>.</div> <div style="text-align: justify;"> Although credit and debit cards are the payment method of choice in UK, if you’re selling to other markets you might consider implementing local payment types.&nbsp;</div> <ul> <li style="text-align: justify;"> In Germany (Europe’s 2nd largest ecommerce market) you should consider offering <strong>Sofort Banking</strong> and <strong>GiroPay</strong> – as only 34% of online payments there are made by credit or debit card <em>(Forsa, Feb 2014)</em>.&nbsp;</li> </ul> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> Offering a choice of payment types helps to<strong> improve the customer's experience on your site</strong>. Similarly, offering browsers the opportunity to pay in their own currency will help your online sales conversion rates. In fact, <strong>53% of businesses agree that a choice of payment methods drive customer loyalty</strong> <em>(Payments Landscape Report, 2014)</em>.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> So consider your customers and their location, then ensure you offer them appropriate options.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong>2. Be consistent, and inspire trust</strong></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong>If visitors don’t trust your site, they won’t make a purchase. </strong>These days most merchants have consistent branding across their website; using the same fonts, colours and layouts on each page. However, when it comes to the payment pages, many businesses fail to hit the mark.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> Whether you have a fully customised payment page or a simple form-style re-direct to a payment service provider,<strong> it’s important that the page is clearly an extension of your website.</strong></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> How important? You might be surprised to find that for a third of businesses, <strong>the most common drop-out points on eCommerce sites are the payment pages </strong><em>(Payments Landscape Report, 2014)</em>. Sage Pay offers <strong>customisable payment pages</strong> for businesses using <strong>Form, Server and iFrame integrations</strong>; allowing you to personalise your payment pages.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong>3. Reduce friction and make it easy to pay</strong></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> Making it easy for customers to pay you online will dramatically <strong>increase your online conversion rates</strong>. Consider the checkout process – how long does it take customers to enter the personal data you have requested from them? The general rule is <strong>the fewer steps the better.</strong></div> <ul> <li style="text-align: justify;"> Whilst larger businesses with strong brands and customer engagement can afford to capture more data with additional payment pages in the checkout process, the optimal number for small businesses is<strong> 2 or 3 pages to complete a transaction</strong> <em>(e-Business Benchmark Report, 2013)</em>.&nbsp;</li> </ul> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> Another thing to consider is implementing a <strong>‘single-click’ checkout</strong>. This will help you offer a <strong>fast and seamless shopping experience</strong>. &nbsp;</div> <ul> <li style="text-align: justify;"> ‘Single-click’ checkouts use tokenisation to convert sensitive shopper card data into an encrypted series of digits (the ‘token’). This token is recalled on subsequent purchases – removing the need for the shopper to re-enter their card details.</li> <li style="text-align: justify;"> Reducing the number of steps to make a purchase is particularly beneficial when it comes to the steadily increasing numbers of shoppers browsing and buying through mobile and tablet channels. People can simply recall their card, rather than typing numerous digits into a small screen.</li> <li style="text-align: justify;"> The secure technology that Sage Pay provides for ‘single-click’ purchases also has the added bonus of dramatically reducing the cost of PCI Compliance for merchants. In fact, tokenised payments save businesses an average of £6,010 on their PCI regulation expenditure <em>(Payments Landscape Report, 2014)</em>.</li> </ul> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong>4. Keep the cost of fraud down (secure your profits!)</strong></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> Even if you have achieved high conversion rates from your online shop,<strong> you still risk losing profits from fraud</strong>. The average business has lost<strong> £4,500 to fraud over the last 12 months</strong> <em>(Benchmark Report, 2014)</em>, and although we only hear of high profile retailers in the news, it’s a problem for small businesses too: <strong>38% of small e-businesses have lost out to fraud in the last 12 months</strong> <em>(Payments Landscape Report, 2014)</em>.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong>Fraud is a REAL threat to your business</strong> - that’s why it’s so important to use fraud screening tools when taking payments. Sage Pay offers an <strong>advanced suite of tools for free </strong>and can arrange a <strong>bespoke service</strong> for larger retailers.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> If you’re looking for a secure payment service provider, with all the tools to optimise your payment process, consider Sage Pay’s online payment services.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> We’ve secured a special offer for OpenCart’s customers; <strong>3 months free payment processing</strong> - so you can <strong>keep your costs down and your profits high!</strong></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong><a href="http://www.engage.sagepay.com/sign-up-with-opencart" rel="nofollow" target="_blank">Sign Up Now</a></strong></div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> &nbsp;</div> <div> <div> <span style="font-size:11px;"><em>This blog post has been sponsored by Sage Pay.&nbsp;</em></span></div> <div> &nbsp;</div> <div> <span style="font-size:11px;"><em>Please note that whilst OpenCart recommends Sage Pay, all views and opinions in this blog post belong to Sage Pay, and are not those of OpenCart. OpenCart is not responsible for any opinions or claims made in this blog post.&nbsp;</em></span></div> </div> <p> &nbsp;</p> Tue, 05 Aug 2014 7:14:07 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=70 Landing Page Optimisation http://www.opencart.com/index.php?route=feature/blog/info&blog_id=69 <div style="text-align: justify;"> If you have ever arrived at a website from an advertisement or an email link, it’s extremely likely that you were taken to a <strong>landing page</strong>, rather than the website’s standard homepage. Landing pages are generally displayed when you click a link from an online advertisement, a search engine result, an email or a specific promotional URL. For ecommerce store owners, <strong>landing pages are the first chance you have to convince a motivated shopper to pursue a purchase.&nbsp;</strong></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> On average, you have just <strong>4 seconds</strong> to capture a visitor’s attention once they arrive at your landing page, so <strong>it’s vital that you get it right.</strong> A clear and engaging landing page will <strong>enhance your customer’s experience</strong> and <strong>maximise your campaign’s ROI</strong>. Improving your ecommerce store’s landing pages can not only greatly improve your website’s usability, but will also <strong>build trust in your brand and increase your ecommerce store’s conversion rates.</strong></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong><u>Landing Page Tests</u></strong></div> <div style="text-align: justify;"> To make sure that it is as effective as possible, it is important to <strong>test your landing page thoroughly</strong>. There are two standard tests that you can perform in order to find the most effective features of your landing page: <strong>A/B tests</strong> and <strong>multivariate tests.&nbsp;</strong></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> An A/B test involves<strong> testing one whole landing page against another,</strong> with one distinct change to a single element between the two versions, for example: using a different headline. This allows you to monitor the <strong>exact effect that a single feature of your landing page has</strong> on your overall conversion rates and determine exactly which version is most effective.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> Multivariate testing allows you to<strong> test multiple elements of your landing page against each other</strong> in a variety of combinations, for example: different headlines AND different call-to-action buttons. This test allows you to evaluate your landing pages <strong>quickly and accurately.</strong> It is important to carefully choose which test is the most appropriate for your website before beginning your testing.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong><u>Why Should I Test My Landing Pages?</u></strong></div> <div style="text-align: justify;"> Studies have found that <strong>72%</strong> of marketers who <em>do not</em> test their landing pages also fail to measure any meaningful return on investment from their landing page optimisation efforts. It is well known that <strong>the more you test, improve and optimise your landing pages, the greater conversion rates you will receive</strong>. Businesses who spend more of their budget on landing page optimisation tend to see higher conversion rates:</div> <ul> <li style="text-align: justify;"> <strong>33%</strong> of marketers who test see conversion rates of <strong>&gt;5%</strong></li> <li style="text-align: justify;"> Only <strong>12%</strong> of marketers who <em>do not </em>test see conversion rates of <strong>&gt;5%</strong></li> </ul> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <u><strong>What Should I Test?</strong></u></div> <div style="text-align: justify;"> It can be quite difficult to know where to start when testing your ecommerce store’s landing pages. You can test any area of your landing pages as many times as you want, but I would recommend focusing on testing and optimising these <strong>five key areas </strong>of your landing pages:</div> <div style="text-align: justify;"> &nbsp;</div> <ul> <li style="text-align: justify;"> <strong>Headline Copy:</strong></li> </ul> <div style="margin-left: 40px; text-align: justify;"> Your headline copy should be <strong>snappy and to the point.</strong> Experiment with different headlines which appeal to your audience’s <strong>‘What’s-In-It-For-Me’</strong> (<em>WIIFM</em>) and test a variety of <strong>benefits-driven headlines.</strong></div> <div style="text-align: justify;"> &nbsp;</div> <ul> <li style="text-align: justify;"> <strong>Body Copy:</strong></li> </ul> <div style="margin-left: 40px; text-align: justify;"> When writing the main section of text on your landing page, make sure to <strong>write in the second person</strong>; i.e. ‘<em>you</em>’ and ‘<em>your</em>’, as opposed to ‘<em>we</em>’ and ‘<em>us</em>’. By directly addressing the reader, you will be able to make your landing page feel more<strong> personal and specifically designed for that individual reader</strong>. Use <strong>action-language</strong> that focuses on benefits to draw the reader in and encourage them to convert.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <ul> <li style="text-align: justify;"> <strong>Page Layout:</strong></li> </ul> <div style="margin-left: 40px; text-align: justify;"> <strong>Remove any distractions </strong>from your landing pages, such as navigation options or social media buttons, to <strong>place full focus on your main calls-to-action.</strong> Test different <strong>page designs</strong> and <strong>combinations of content and images</strong> to find which is most effective layout for your landing page.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <ul> <li style="text-align: justify;"> <strong>Calls-to-Action:</strong></li> </ul> <div style="margin-left: 40px; text-align: justify;"> Your calls-to-action should be<strong> simple, easy to read and to the point.</strong> Use <strong>direct and compelling language</strong> to engage your visitors, and experiment with a range of action words; such as ‘<em>Register</em>’ vs. ‘<em>Sign up</em>’. Try different colours for your calls-to-action - red is often the most effective colour to use, but it is a good idea to <strong>test a variety of colours</strong> before settling on one.&nbsp;</div> <div style="margin-left: 40px; text-align: justify;"> &nbsp;</div> <ul> <li style="text-align: justify;"> <strong>Form Layout:</strong></li> </ul> <div style="margin-left: 40px; text-align: justify;"> By having only a <strong>small number of fields </strong>in your forms, visitors will be able to<strong> complete your forms quickly </strong>and <strong>the barrier to entry will be lower</strong>. If your forms are <strong>simple and easy to fill out,</strong> you are more likely to have an increased level of conversions. Respect your customers' privacy and <strong>only ask for information which is necessary </strong>- this will make them more likely to complete your forms.</div> <div> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> Create a <strong>clear testing plan </strong>with <strong>well-defined, measurable conversion criteria</strong> <em>before </em>you start testing your landing page. Determine the <strong>main goals of your tests</strong> and perform them when there is a <strong>high level of traffic </strong>to your page.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> To find the most effective landing page for your ecommerce store, it is necessary to <strong>test every key component of your landing page.</strong>&nbsp;However, even if you are using a multivariate test, try not to test too many elements at once - it can become quite difficult to see exactly which area is having an effect on conversion rates if you try to test every element of your landing page at once.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong>Monitor each test</strong> throughout their progress and stop them once you have collected enough data to draw a conclusion. <strong>Track key external factors</strong> during your tests to ensure that they aren’t affecting your results and, once you have completed your tests, it’s a good idea to <strong>conduct follow-up experiments </strong>before putting your final landing page in place.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <u><strong>Landing Page Optimisation Tips:</strong></u></div> <ul> <li style="text-align: justify;"> Your ecommerce store’s landing page should be <strong>simple, easy to read and load quickly</strong>.</li> <li style="text-align: justify;"> <strong>Never use your store’s homepage </strong>as your landing page; ensure that you have a dedicated landing page for your customers to visit instead.</li> <li style="text-align: justify;"> Aim to find the best <strong>balance between your content and images</strong> by experimenting with different combinations.</li> <li style="text-align: justify;"> Create a <strong>user-friendly design</strong> and ensure that any call-to-action is <strong>clearly visible and placed above the fold.</strong></li> <li style="text-align: justify;"> The most effective calls-to-action are those which <strong>respect the privacy of visitors</strong> and <strong>don’t ask for too much information</strong>; ask only the necessary questions and keep it simple.</li> <li style="text-align: justify;"> Use<strong> emotional triggers and testimonials </strong>to encourage and compel your visitors to convert.</li> </ul> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> By creating an <strong>engaging, interesting and compelling landing page,</strong> your ecommerce store will see an increased conversion rate in no time at all.&nbsp;</div> <div> &nbsp;</div> Mon, 28 Jul 2014 7:50:11 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=69 Promoting Your New eCommerce Store http://www.opencart.com/index.php?route=feature/blog/info&blog_id=68 <div style="text-align: justify;"> It's finally done: you have a professional, responsive shop design and your product photographs and <a href="http://www.opencart.com/index.php?route=feature/blog/info&amp;blog_id=66">descriptions</a> are looking fantastic. Your ecommerce store is now perfect, but... where are your customers? No matter how incredible your store is, without customers you won’t be able to turn your store into a profitable business. In this blog post, I'll share my favourite ways to attract customers and promote your new ecommerce store.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong><u>Word of Mouth</u></strong></div> <div style="text-align: justify;"> The easiest way to get the word out about your new ecommerce store is to<strong>&nbsp;tell everyone you know about it.</strong>&nbsp;Tell your family, your friends, and even your friends' friends. People are significantly more likely to visit and purchase products from a store that has been recommended to them by a friend, as opposed to a store that they have seen in an anonymous advertisement. Word of mouth is one of the most effective marketing techniques a business can use, so it's vital that you make the most of it.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> Once the news is out, it will be passed from person to person and bring you new traffic. If your ecommerce store is an extension of your brick and mortar store,<strong> let your customers know that they can now order your products online</strong>. Placing a sign near the till will have the best effect as people’s eyes wander whilst in the queue.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <u><strong>Social Media</strong></u></div> <div style="text-align: justify;"> Once your ecommerce store is up and running, it's a good idea to <strong>set up accounts for your business on the most popular social media platforms</strong>, such as Twitter, Facebook and Instagram. Post links to your store and your products on these social media platforms, making sure to use your best product photographs.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> Twitter is a fantastic platform for engagement as it allows you to have real-time conversations about your store with an unlimited supply of potential new customers. You can also greatly improve your customer service with Twitter by replying to customers’ Tweets. <strong>Great customer service generates great reviews</strong>, and with over 61% of people saying that they check customer reviews before deciding to make a purchase, the reviews on your website can make or break a sale.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> Using advertising tools on Facebook and Twitter is a fantastic way to promote your business to people who are likely to be interested in your products. Cost effective and extremely useful, social media advertising is a great way to reach new customers online and can be tailored to ensure that you are only advertising to people who will be interested in your products / services.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <u><strong>Discounts and Giveaways</strong></u></div> <div style="text-align: justify;"> Customers will always be cautious when purchasing products from a new store, particularly if your products are quite expensive. To make your customers more willing to part with their money, <strong>offer promotions on your most popular products or your entire catalog</strong>. Whether it is in the form of an offer, a giveaway or a discount, people are always drawn to a good deal.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> A technique that is used time and time again is to offer a discount, for example 20%, on the shopper's first order. Once they've tried your products and had a good user experience, your customers are likely to make another purchase or recommend you to their friends.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <u><strong>Email Marketing</strong></u></div> <div style="text-align: justify;"> Email marketing is a quick and easy way to <strong>promote your ecommerce store right to a customer’s personal inbox</strong>. Once you have generated a mailing list of interested customers, you can promote your business and products very effectively through monthly or weekly newsletters.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> Email marketing is not only useful for new ecommerce stores, but should be used continuously to promote any new products you have. If you run a promotion on your store, a newsletter is a simple way of letting all of your customers know about it and, in turn, generates an increased amount of traffic to your store. Increase your mailing list by adding a sign up option on your ecommerce store’s homepage, and include an opt-in option when customers complete their purchase.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <u><strong>Search Engine Optimisation &amp; Pay Per Click</strong></u></div> <div style="text-align: justify;"> Improving your SEO is an effective way of generating traffic and promoting your ecommerce store. Simple techniques, such as keyword research and meta tag work, can rapidly improve your search engine rankings. If you are not 100% confident with improving your SEO by yourself, there are lots of easy to use guides available online, as well as skilled SEO professionals who are able to do all of the work for you.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> The higher your ecommerce store ranks in search engine results, the more likely it is to be noticed by potential customers. It can be quite difficult to rank highly in search engine results, especially if your store is brand new, but using a tool such as Google Adwords will help you gain those first customers very quickly. Google Adwords allows your website to be shown at the top of Google’s search results in the Ads section - simply choose a keyword related to your products and place a bid. Bids are charged for every click your link gets (PPC). If used correctly, Google Adwords can effectively promoted your ecommerce store to thousands of people in hardly any time at all.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> The most important thing to remember is that building up your ecommerce store and customers takes time. Be patient, follow some of my tips, and your ecommerce store will quickly be noticed by lots of potential customers.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div> &nbsp;</div> Mon, 14 Jul 2014 8:38:51 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=68 Improve Your OpenCart Store's Speed with NitroPack http://www.opencart.com/index.php?route=feature/blog/info&blog_id=67 <div style="text-align: justify;"> <u><strong>Why is speed important?</strong></u></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> A fast website is just like breathing; we assume that it will work straight away. It is only when we are deprived of what we take for granted that we realize how essential it is.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> A fast website is certainly not something that we usually hear people brag about, because that is what a website should be - fast. On the opposite end, a slow website is something that irritates users and can cause your dropout rate to increase. According to a recent study by <em>Akamai &amp; Forrester,</em> a website with 5 seconds to load resulted in <strong>20% of people dropping out.</strong> Another study showed that <strong>52% of visitors consider speed to be an essential criteria for returning to a website</strong>. Here are more figures taken directly from search engine conducted research:</div> <div style="text-align: justify;"> &nbsp;</div> <ul> <li style="text-align: justify;"> Google.com: +500 milliseconds (speed decrease) results in -20% traffic loss.&nbsp;</li> <li style="text-align: justify;"> Yahoo.com: +400 milliseconds (speed decrease) results in -5-9% full-page traffic loss - the visitor left before the page finished loading.</li> <li style="text-align: justify;"> Amazon.com: +100 milliseconds (speed decrease) results in -1% sales loss.&nbsp;</li> </ul> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> Delving deeper, studies show that a slow website results in <strong>lower perceived credibility</strong> <em>(Fogg et al. 2001)</em>, <strong>lower perceived quality</strong><em> (Bouch, Kuchinsky, and Bhatti 2000)</em> and<strong> increased user frustration</strong> <em>(Ceaparu et al. 2004)</em>. The bottom line is: even if you are not a Fortune 500 company, and 100 milliseconds are not very important to you, your business still needs a fast website - at least faster than your competitors’ websites.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> There are a variety of ways to speed up your website involving coding skills, passion, determination, blood, sweat and tears. We understand that as a store owner, you want to focus your time on running your ecommerce store, rather than solving coding riddles and researching. Thus, we believe that a comprehensive one-fix-all-awesome solution is something that you might be looking for - meet <strong>NitroPack</strong>.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <u><strong>What is NitroPack?</strong></u></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> NitroPack is the first complete Web Performance Optimization Framework for OpenCart. The goal of NitroPack is rather simple: it is designed to <strong>boost your page loading speed, increase your SEO, SEM, enhance your Google and Yahoo rankings, and improve overall user experience.&nbsp;</strong></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/0xpknJCGSdA" width="560"></iframe></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <u><strong>How fast is my OpenCart store?</strong></u></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> There are a number of tools that serve as a gauge for your OpenCart store speed. Two of the most renown ones are <strong>GTMetrix </strong>and <strong>Pingdom</strong>.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> When it comes to checking your store speed for free, GTMetrix is among the titans. It provides a comprehensive breakdown featuring <strong>Google PageSpeed and Yahoo’s YSlow</strong>. GTMetrix allows you to identify your website’s highs and lows, as well as estimate the impact that the metric has on the overall score. It goes without saying, but the higher percentage and grade that your ecommerce store gets, the better. You can generate a free store speed report <a href="http://gtmetrix.com/" rel="nofollow" target="_blank">here</a>.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> As an alternative for GTMetrix, we will be using another service - Pingdom. Here, information is easier to comprehend and neatly organized into blocks of data. Pingdom is especially cool as it allows for <strong>multiple locations testing</strong> (Europe, USA, etc.) - this is particularly useful as you can see how many seconds it takes for different servers around the world to open your website. Find out how fast your ecommerce store is <a href="http://tools.pingdom.com/fpt/" rel="nofollow" target="_blank">here</a>.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <u><strong>Default OpenCart vs. NitroPack OpenCart</strong></u></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> Before we evaluate our tests, I would like to mention that the goal of all comparisons is to show how NitroPack can <em>improve </em>your OpenCart store. Whilst the out-of-the-box version of OpenCart is great as it is, NitroPack can help you get the most out of your OpenCart store.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> Now, the time has come to view and compare a standard OpenCart installation with NitroPack, and measure the performance of each. For the set up we have used a modest shared hosting server, where we have set up two OpenCart installations:</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong>a)</strong> Default OpenCart&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <strong>b)</strong> Default OpenCart with NitroPack + Theme Performance Optimization. <em>(Theme Performance Optimization is a customization package service performed by our development team).</em></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <u><strong>GTMetrix Benchmark</strong></u></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <span id="docs-internal-guid-c65d97d0-eccd-297c-612a-62dd7ddbd4ec"><img alt="Blog photo 1.png" height="271px;" src="https://lh5.googleusercontent.com/Y7fjPDAwfSrCS1yCPHh0LWWqEVYWS-UXfh9H-oliI6fic5Bel8rqtLY6nQojv6WLzwrPX0oMQCGKLfXKFa060i902DNYxogB74eUwSuccM--fz1K5iHGgJiya10hlUFk" style="border: none; transform: rotate(0.00rad); -webkit-transform: rotate(0.00rad);" width="624px;" /></span></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> Let's get visual and begin with the benchmarking. On the left of the above image, we can see the results gathered from the default OpenCart installation, and on the right is OpenCart with NitroPack.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> Although OpenCart is already very fast, our study shows that on average NitroPack can <strong>load your page even faster, serves a smaller page size and makes fewer requests</strong>. NitroPack can also give you a <strong>higher Google PageSpeed and Yahoo YSlow Grade</strong>. Crunching the numbers, we get 3 times smaller page size with 40% less number of requests and an astonishing 40% faster website load.&nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> Let’s view some more charts, taken from the benchmark:</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <br /> <span id="docs-internal-guid-c65d97d0-eccd-5247-32e5-c1aff5fa7f90"><img alt="Blog photo 2.png" height="379px;" src="https://lh5.googleusercontent.com/3cZbUfeDeA2dlDdgCt3_4Jfc1JEAuxJ1Z_PuuDUoYLF1s9cJoTxNWtiD-EQcrW7YiFFcxUXmqw6eJjfEMIhZapgdcvDlz0TrfuP9Q2Y0352Sit8G-hlhAVXr875_6g0H" style="border: none; transform: rotate(0.00rad); -webkit-transform: rotate(0.00rad);" width="624px;" /></span></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> Above, we can see a comparison between the standard OpenCart and the NitroPack equipped OpenCart. The head to head comparison concentrates on the difference between <strong>Google Page Speed Scores and YSlow Scores</strong>. In both metrics higher scores read as better, so we have marked the difference in red.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <br /> <span id="docs-internal-guid-c65d97d0-eccd-8a13-5920-a39767f61039"><img alt="Blog photo 3.png" height="379px;" src="https://lh4.googleusercontent.com/pt7oeA4uEeShbGlnhWOb7wdHTdjHkVcWZfDm0r2e7AY--BbwVxuIIpKxrfnP8iukF93DPlhoTak8iJEmcU2DIQ0oXwipMjGQhk5JNR7oC2u-10sXS7jzL0V9i5R3YASF" style="border: none; transform: rotate(0.00rad); -webkit-transform: rotate(0.00rad);" width="624px;" /></span></div> <div style="text-align: justify;"> &nbsp;</div> <p style="text-align: justify;"> <span id="docs-internal-guid-c65d97d0-eccd-aef3-d9ac-72c780eb18fb"><img alt="Blog photo 4.png" height="193px;" src="https://lh3.googleusercontent.com/MG2rADRkJzNKyfxOynBkFuTAN05KqoOZcuWAcaEmie-GdylsZuh4AqXT---LgtH74yMp2S9sLuEPnV5lyFIWk3_Lf3KQqIFirgAjaza8DlGkGYs9iusm4VVoH6rgNlsE" style="border: none; transform: rotate(0.00rad); -webkit-transform: rotate(0.00rad);" width="624px;" /></span></p> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> Again, we are viewing a large difference between a standard OpenCart store and a NitroPack OpenCart store. This time, lower Page Size, Page Load Time and Request Counts are considered a plus, hence we have signified the difference with a green arrow.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> Read more about this report&nbsp;<a href="http://gtmetrix.com/compare/Wm3URkKM/Bo4iUyC6" rel="nofollow" target="_blank">here</a>.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <u><strong>Pingdom Benchmark</strong></u></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> In the beginning of this blog post, we have stressed the importance of <strong>multiple locations testing.</strong> Website visitors who are closer to your server location are more likely to view your website faster, thus page load time is correlated to your customer's geo-location. In the case of GTMetrix, the test query is initialized from Canada, whereas our budget test server is located in Europe. One of Pingdom's servers is located in the Netherlands, so we have performed another comparison test between the standard OpenCart and NitroPack OpenCart. We have used the Pingdom benchmarking tool for this test:</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <span id="docs-internal-guid-c65d97d0-ecce-780c-ba30-ba088de8f1f1"><span style="font-size: 15px; font-family: Arial; color: rgb(0, 0, 0); vertical-align: baseline; white-space: pre-wrap; background-color: transparent;"><img alt="Blog photo 5.png" height="219px;" src="https://lh4.googleusercontent.com/FoTGLQLU2snt5BKQHB9rjniHVX3v6wpwZJdAIY8lGcToMMjd-kHyDMazmr1C9E0ePiXLs_zehzTcLUtpzOJmgAwG6jama0H0gNs1UaZernvOhctPM6fvxoeo9vrvk7Y4" style="border: none; transform: rotate(0.00rad); -webkit-transform: rotate(0.00rad);" width="624px;" /></span></span></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> This chart shows that the standard OpenCart website loads a lot faster than our previous results showed. What's more, the standard OpenCart is looking impressive with a grade of <strong>79/100 </strong>and <strong>load time of only 1.08s</strong>. These results stand much better compared to the GTMetrix test. After all, this test shows we have a website which is <strong>faster than 88% of all tested stores</strong>. Now, lets see how NitroPack scores.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <span id="docs-internal-guid-c65d97d0-ecce-e54a-b6bb-3ad7711f6a65"><span style="font-size: 15px; font-family: Arial; color: rgb(0, 0, 0); vertical-align: baseline; white-space: pre-wrap; background-color: transparent;"><img alt="Blog photo 6.png" height="219px;" src="https://lh6.googleusercontent.com/Y2PZ9nJSuz5gUKAkkeUsoxczKPKAdBjZdBu4a3OoY0Po-qJJR5O5Taf5IQ223LiOOS24eQ5ecLPKD3e67nNksiciz2drd8MytUXKQ8WKbzu-yWv7GtDQNySpTBzyogLv" style="border: none; transform: rotate(0.00rad); -webkit-transform: rotate(0.00rad);" width="624px;" /></span></span></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> NitroPack is able to improve OpenCart even further, earning a grade of <strong>97/100 </strong>and just <strong>562 ms of page load time</strong>. In this test the page loaded twice as fast as the standard OpenCart store, and NitroPack served a <strong>3+ times smaller page size</strong> - merely 187 KBs compared to 505.9 KBs in the test with the standard OpenCart.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <u><strong>Final Words</strong></u></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> With this blogpost, we hope that we have raised your awareness of the vast importance that website speed plays for ecommerce stores. Website speed can make the difference between a customer choosing your website over your competitors and losing sales. The bottom line is; with NitroPack, your store will go from OooopenCaaaart to OC. (Hint: count the time it takes you to say both and you will see what we mean).</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <u><strong>How to Get NitroPack</strong></u></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> If you are interested in increasing your OpenCart store's speed, <a href="http://www.opencart.com/index.php?route=extension/extension/info&amp;extension_id=12658" rel="nofollow" target="_blank">download NitroPack from the extension store today</a>. Find out more information about NitroPack <a href="http://www.opencart.com/index.php?route=extension/extension/info&amp;extension_id=12658" rel="nofollow" target="_blank">here</a>.</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <span style="font-size:11px;"><em>This blog post has been sponsored by iSenseLabs.&nbsp;</em></span></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <span style="font-size:11px;"><em>Please note that whilst OpenCart recommends NitroPack, all views and opinions in this blog post belong to NitroPack / iSenseLabs, and are not those of OpenCart. OpenCart is not responsible for any opinions or claims made in this blog post.&nbsp;</em></span></div> <div style="text-align: justify;"> &nbsp;</div> <div style="text-align: justify;"> <span style="font-size:11px;"><em>The speed at which your website loads is greatly influenced by your server, so NitroPack is not 100% guaranteed to improve your website’s loading speed.</em></span></div> <div> &nbsp;</div> Mon, 30 Jun 2014 7:47:37 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=67 9 Tips for Perfect Product Descriptions http://www.opencart.com/index.php?route=feature/blog/info&blog_id=66 <p style="text-align: justify;"> For many shoppers, buying a product online can be a terrifying idea. I'm sure, like myself, you've all had that heart-sinking feeling when your order arrives and it's completely different to how you imagined it to be. Along with your product photographs, your product descriptions are the only glimpse at your product a customer gets before they make their purchase, so it's vital that you get them right. Not only will customers be more inclined to make a purchase, but your ecommerce store will look more professional and rank higher in search engine results. Now, before you simply copy and paste the manufacturer's description or use the same generic paragraph for all of your products, take a moment to read our<strong> 9 Tips for Perfect Product Descriptions</strong>.</p> <p style="text-align: justify;"> &nbsp;</p> <p style="text-align: justify;"> <strong>1. Look Before You Leap</strong></p> <p style="text-align: justify;"> Before you start writing your product descriptions, take a moment to sit down and think about your product. Make a list of all of its key features and plan exactly what you want to say. It may seem time consuming, but planning your product descriptions and making a concise list of features allows you to tick them off as you go; ensuring that nothing vital is missed out of the final product description. Research your target audience and make sure that you're writing in an appropriate style and tone.</p> <p style="text-align: justify;"> &nbsp;</p> <p style="text-align: justify;"> <strong>2. Use Original Content</strong></p> <p style="text-align: justify;"> I can not stress enough how important it is for each and every product description to contain new, original content that you have written yourself. I know it can seem like a good idea to copy and paste a product description straight from the manufacturer's site, but doing this can hurt your SEO and so many companies use manufacturers' product descriptions that it's likely you'll get lost in the crowd. Instead, take a look descriptions that other people have written for your product, or similar products, and take inspiration from them.</p> <p style="text-align: justify;"> &nbsp;</p> <p style="text-align: justify;"> <strong>3. Keyword Rich Content </strong></p> <p style="text-align: justify;"> As with any content on your website, it's important to include lots of relevant keywords in your product descriptions. Not only will this benefit your website's SEO, it will also reassure visitors that they have found the right page for the product they are looking for. It's very easy to get carried away with including keywords, however, and your product descriptions can begin to sound robotic and disjointed. Try to write naturally and make your content sound personal and friendly - a lot of the time, you will automatically use keywords without even noticing.</p> <p style="text-align: justify;"> &nbsp;</p> <p style="text-align: justify;"> <strong>4. Make It Fun </strong></p> <p style="text-align: justify;"> The key to good product descriptions is to make them fun and exciting to read. Determine what is appropriate for your target audience and then write your product descriptions accordingly. Don't be afraid of using colloquial or informal phrases in your product descriptions if it is appropriate for your target audience, and humour is always a sure seller. Appeal to each of your customers' senses to increase their interest in the product, especially if your brand sells luxurious, indulgent products.</p> <p style="text-align: justify;"> &nbsp;</p> <p style="text-align: justify;"> <strong>5. Think Like Your Customer </strong></p> <p style="text-align: justify;"> The easiest way to write successful product descriptions is to put yourself into your customers’ shoes. What would make you buy the product? What features are you looking for? Tell your customer everything that they’ll need to know about your product. Ask a friend to read your product descriptions and have them point out any questions that they would have as a customer or anything that isn't perfectly clear.</p> <p style="text-align: justify;"> &nbsp;</p> <p style="text-align: justify;"> <strong>6. Easy To Read</strong></p> <p style="text-align: justify;"> Customers are often in a hurry when shopping online and won't want to waste time reading long paragraphs of text. Make your product descriptions easy to scan over by including a bullet-pointed key features list separate from your main product description. Briefly include any key information that your customers would need to know about your product; try to keep each bullet point short and concise to make it easier for your customers to quickly find out about your product.</p> <p style="text-align: justify;"> &nbsp;</p> <p style="text-align: justify;"> <strong>7. Social Proof</strong></p> <p style="text-align: justify;"> No one would ever highlight the negative points of their products, and customers know this. It can be quite hard for customers to believe what they read in product descriptions, not matter how well written they are. Including social proof from real customers can be a very powerful asset. Whether you choose to use product reviews or links to articles where your product has been featured, having external people talk about your product can be the difference between making a sale and losing customers. It’s easy to start collecting product reviews for your ecommerce store, and there are lots of fantastic modules available on the OpenCart Extension Store which allow customers to leave reviews on your products.</p> <p style="text-align: justify;"> &nbsp;</p> <p style="text-align: justify;"> <strong>8. Product Stories </strong></p> <p style="text-align: justify;"> Your product descriptions should be interesting and exciting to read. A great way to engage your customer is to turn your product descriptions into stories - tell them about:</p> <ul> <li style="text-align: justify;"> Where the product comes from</li> <li style="text-align: justify;"> How it was made</li> <li style="text-align: justify;"> Who made it</li> <li style="text-align: justify;"> What was the inspiration for it</li> </ul> <p style="text-align: justify;"> Telling your product's story makes the product description feel less like a sales pitch and more like a friend telling you about a great product that they've tried. Product stories can help your products stand out from your competition and will make customers want to know more about your brand.</p> <p style="text-align: justify;"> &nbsp;</p> <p style="text-align: justify;"> <strong>9. What Makes It Better? </strong></p> <p style="text-align: justify;"> For the vast majority of products, there are alternative - often less expensive - versions of it already available on the market. With more and more sellers taking their stores online, it's vital that you make sure that your products stand out as the very best available. Highlight what makes your product different to others and what makes it better. Talk about it's benefits and use adjectives and superlatives to reiterate your point. Make sure to include information about any deals or promotions you have, such as free delivery, to entice the customer into buying your product.</p> <p style="text-align: justify;"> &nbsp;</p> <p style="text-align: justify;"> By following these 9 simple steps, you’ll quickly have perfect product descriptions that your customers will love. Combine these product descriptions with high quality product photographs and an excellent shop design, and you will very quickly see an increase in conversions and sales.</p> Wed, 18 Jun 2014 4:48:33 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=66 Improvements to OpenCart.com http://www.opencart.com/index.php?route=feature/blog/info&blog_id=65 <p> We've been working on a few improvements and features to the main OpenCart.com site that we hope will improve everyone's experience.</p> <p> 1. <em>Changing to HTML based emails</em>. It's been a long time since the emails have been looked at, although most people would think it is a small change - we send out thousands of emails every day so there is plenty of people who see them! Our new design is more aesthetically pleasing and also responsive. Text&nbsp;<span style="font-size: 9pt; line-height: 107%; font-family: Arial, sans-serif;">alternatives&nbsp;</span>will also be sent so if your client doesn't support HTML based content (but what doesn't these days?). Initially these changes will only be phased into user based notifications and not seller emails (such as module sale notifications)</p> <p> 2. <em>Login to comment - redirect added</em>. As requested by sellers, when you first go to a module page and you are not logged in you will now be redirected back to the same extension page instead of the account area.</p> <p> 3. <em>Module promotions</em>. If you sell modules on the extension store you can now pay to have your module featured for 24 hours at the top of the extensions store and also inside the category of your module too. Sellers are limited to 3 modules each per day. To start a module promotion, login to your OpenCart account and click on the menu link and choose the day you would like to purchase.</p> Thu, 29 May 2014 9:55:09 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=65 OpenCart mentioned on BBC (UK) news http://www.opencart.com/index.php?route=feature/blog/info&blog_id=64 <p> A random find, but it seems that OpenCart was recently mentioned as an option for a free open source ecommerce solution on the UK BBC news site.</p> <p> You can read more about the <a href="http://www.bbc.co.uk/news/business-26986083">full article here</a></p> <p> Just a shame they didn't add a link over to us unlike the rest!</p> Thu, 08 May 2014 8:35:35 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=64 Yotpo http://www.opencart.com/index.php?route=feature/blog/info&blog_id=62 <p> <strong>Increase your traffic, sales and brand awareness with product reviews </strong></p> <p> Anyone that has experience in retail, be it online or offline, understands the power of word of mouth. Businesses that have succeeded in building a product or service that generates a lot of word of mouth is on easy street. Thankfully there is a service out there that can help even the small mom-and-pop shop turbo boost their word of mouth marketing and leverage user-generated content for massive returns. The service can be added to your OpenCart store within minutes. The service I’m referring to is Yotpo, the first truly social reviews solution. Yotpo is a <a href="https://www.yotpo.com/landing_page?utm_source=opencart_blog&amp;utm_medium=post&amp;utm_campaign=opencart_guest_post&amp;redirect=http://lp.yotpo.com/free-opencart-extension.html" target="_blank"> free plug-and-play social reviews solution</a> for OpenCart and many other e-commerce platforms. Yotpo helps online merchants generate tons of product reviews via an automatic mail after purchase email that is sent to customers a certain number of days after they have made a purchase. In this email is a form that customers can fill out in 1 minute which makes the process quick and easy and this results in tons of reviews being generated.</p> <p> <img alt="" src="http://www.opencart.com/opencart/image/data/blog/In-mail review.png" style="width: 213px; height: 419px;" /></p> <p> Example of Yotpo’s mail after purchase email</p> <h2> Yotpo turns your customers into marketers</h2> <p> In addition to helping online store owners generate a lot of reviews, Yotpo provides a number of ways that users can leverage their reviews to drive more traffic to their sites and make more sales. Yotpo helps stores gain more social traffic and therefore more sales by prompting customers who write reviews to share their reviews on their social networks. Traffic which comes from these shares converts at a higher rate because there is already context between the new visitor and the product. Yotpo’s social sharing feature allows you to connect your Facebook page and/or Twitter account to your Yotpo account. Once your social accounts are connected, Yotpo allows you to send reviews to your social networks automatically or manually. Depending on the size of your social communities you could <a href="https://www.yotpo.com/case_studies/how-yotpo-helped-orglamix-increase-credibility-and-traffic-with-product-reviews">increase your total traffic by over 8%</a>.</p> <h2> Provide your visitors with validated reviews from past customers</h2> <p> Reviews generated with Yotpo are shown in a highly customizable widget that can be made to fit the look and feel of any website. Reviews which are generated through the mail after purchase email are displayed in the widget with a unique “verified buyer” badge. Reviews from verified buyers have the strongest effect on your visitors and will help <a href="http://blog.yotpo.com/2013/07/16/how-to-use-social-media-to-increase-ecommerce-sales/?utm_source=opencart_blog&amp;utm_medium=post&amp;utm_campaign=opencart_guest_post">increase your conversion rates</a>, brand loyalty, and overall revenues.</p> <p> <img alt="" src="http://www.opencart.com/opencart/image/data/blog/yotpo widget carbonfibergear.png" style="width: 491px; height: 333px;" /></p> <p> Everything from the stars of reviews to the color of the post button in the Yotpo widget can be customized to match the look and feel of any OpenCart store.</p> <h2> How to add Yotpo to your OpenCart store</h2> <ul> <li> In order for Yotpo to run, you will need to have vQmod installed. If you already have vQmod installed, you can skip this step. To download vQmode, click&nbsp;<a href="https://code.google.com/p/vqmod/downloads/list">here</a>.&nbsp;Download the latest version. Follow the install steps on the site and then return here.<br /> &nbsp;</li> <li> Download the <a href="https://s3.amazonaws.com/yotpo-opencart/1.5.0.2_and_above/yotpo.zip">Yotpo add-on</a>.<br /> &nbsp;</li> <li> Unzip the file you just downloaded. Then copy the files from the unzipped folder, and paste them in the same folder path in your store.&nbsp; For example: copy the file from /admin/controller/module/yotpo.php and paste it to /admin/controller/module/yotpo.php in your store root folder. Now copy the rest of the files to their respective folders.<br /> &nbsp;</li> <li> In your store's admin site, go to Extensions -&gt; Modules. Here, find "Yotpo" in the list of extensions. Click "Install". Once the addon is installed, click on "Edit".<br /> &nbsp;</li> <li> Create a new Yotpo account.<br /> &nbsp;</li> <li> Enter your app key and secret in the fields on the Yotpo page in your OpenCart admin.<br /> &nbsp;</li> <li> Disable the default reviews in your OpenCart admin. Yotpo has hundreds of OpenCart customers using the service. <strong><a href="https://www.yotpo.com/landing_page?utm_source=opencart_blog&amp;utm_medium=post&amp;utm_campaign=opencart_guest_post&amp;redirect=http://lp.yotpo.com/free-opencart-extension.html" target="_blank">Register a free account with Yotpo</a></strong> and start making more money today.</li> </ul> <h3> About the Author:</h3> <p> <a href="https://plus.google.com/111526195294290037175/posts" rel="author" target="_blank">Justin Butlion</a> is the Content and Social Marketing Manager of <a href="http://www.yotpo.com">Yotpo</a>. Justin loves to blog about e-commerce, online marketing, web development and entrepreneurship. Check out his <a href="http://blog.yotpo.com">latest posts</a> or contact him directly at justin@yotpo.com.</p> Tue, 05 Nov 2013 3:45:15 CST http://www.opencart.com/index.php?route=feature/blog/info&blog_id=62 Jobs @OpenCart - Technical support http://www.opencart.com/index.php?route=feature/blog/info&blog_id=61 <p> Are you are a technical person who knows the in's and out's of OpenCart and could provide help to others? If so then get in touch with us and send your resume. We're creating a support team for UK &amp; EU and want some great people to join.<br /> <br /> Working along side some of our UK partners you will be representing OpenCart UK and helping all kinds of OpenCart users via telephone, email and the support desk.<br /> <br /> To view more information about the job role please view the link below:<br /> <br /> <a href="https://docs.google.com/document/d/1EfdjHelbeEVnDh50brVcQDkkU-o4bmubv5gczUWEzmA/edit">https://docs.google.com/document/d/1EfdjHelbeEVnDh50brVcQDkkU-o4bmubv5gczUWEzmA/edit</a><br /> <br /> <br /> <br /> To apply, use the email address provided in the document - please do not use the contact form or message boxes below</p> Tue, 15 Oct 2013 10:58:33 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=61 London eCommerce Expo 2013 http://www.opencart.com/index.php?route=feature/blog/info&blog_id=60 <p> OpenCart will be attending the London eCommerce expo on October 2nd and 3rd.</p> <p> If you want to meet up and discusss business we will be there and happy to talk to you.&nbsp;</p> <p> More details can be found here:</p> <p> <a href="http://www.ecommerceexpo.co.uk/">http://www.ecommerceexpo.co.uk/</a></p> <p> Address:</p> <div> The Olympia Exhibition Centre - Olympia Two (Central)</div> <div> Hammersmith Road</div> <div> London W14 8UX</div> <div> &nbsp;</div> <p> <iframe frameborder="0" height="350" marginheight="0" marginwidth="0" scrolling="no" src="https://maps.google.co.uk/maps?f=d&amp;source=s_q&amp;hl=en&amp;geocode=%3BCQoKhuipAMtPFdDFEQMdKMr8_yndssDJjQ92SDGZL_BAEwn6Jg&amp;q=Olympia+Exhibition,+Event+and+Conference+Venue,+Hammersmith+Road,+London&amp;aq=1&amp;oq=olympia+&amp;sll=51.528642,-0.101599&amp;sspn=0.704844,1.783905&amp;ie=UTF8&amp;hq=Olympia+Exhibition,+Event+and+Conference+Venue,+Hammersmith+Road,&amp;hnear=London,+United+Kingdom&amp;t=m&amp;daddr=Olympia,+Hammersmith+Road,+London,+Greater+London+W14+8UX&amp;ll=51.4964,-0.210392&amp;spn=0.006295,0.010112&amp;output=embed" width="425"></iframe><br /> <small><a href="https://maps.google.co.uk/maps?f=d&amp;source=embed&amp;hl=en&amp;geocode=%3BCQoKhuipAMtPFdDFEQMdKMr8_yndssDJjQ92SDGZL_BAEwn6Jg&amp;q=Olympia+Exhibition,+Event+and+Conference+Venue,+Hammersmith+Road,+London&amp;aq=1&amp;oq=olympia+&amp;sll=51.528642,-0.101599&amp;sspn=0.704844,1.783905&amp;ie=UTF8&amp;hq=Olympia+Exhibition,+Event+and+Conference+Venue,+Hammersmith+Road,&amp;hnear=London,+United+Kingdom&amp;t=m&amp;daddr=Olympia,+Hammersmith+Road,+London,+Greater+London+W14+8UX&amp;ll=51.4964,-0.210392&amp;spn=0.006295,0.010112" style="color:#0000FF;text-align:left">View Larger Map</a></small></p> Sat, 07 Sep 2013 2:12:00 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=60 Friendly Gathering in Amsterdam http://www.opencart.com/index.php?route=feature/blog/info&blog_id=59 <p> <span style="color: rgb(51, 51, 51); font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 13px; line-height: 18px;">Our founder and a group of OpenCart enthusiasts together for a friendly gathering&nbsp;</span></p> <p> &nbsp;</p> <p> <img alt="" src="https://fbcdn-sphotos-b-a.akamaihd.net/hphotos-ak-prn2/1097293_10151603898912981_1160358735_o.jpg" style="width: 1032px; height: 581px;" /></p> Fri, 02 Aug 2013 4:56:43 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=59 OpenCart 1.5.6 Released! http://www.opencart.com/index.php?route=feature/blog/info&blog_id=58 <p> The anticipation is now over, as its finally here. OpenCart 1.5.6. Here at OpenCart we have been striving to provide a more user friendly and versatile system. We have looked long and hard about the integrations and feel that we have made huge steps in developing a solution which has superior functionality compared to its rivals.</p> <h2> New Features</h2> <p> <strong>OpenBay Pro</strong></p> <p> OpenBay Pro by Ecommerce HQ is arguably the most powerful marketplace integration tool for OpenCart. Helping you list your products on Amazon EU &amp; US, eBay and Play.com. It is so quick and easy and has been proven to increase your sales.</p> <p> We have added it directly into OpenCart version 1.5.6, meaning that you don’t need to download and install it anymore. We hope the partnership with Ecommerce HQ will increase your sales and see you exploring new marketplaces for your products!</p> <p> OpenBay Pro is constantly in development, improving, adding new features and markets all of the time. You can update the core code for OpenBay Pro at any time to get these changes - no need to update your version of OpenCart.</p> <p> If you're new to OpenBay Pro you can save 50% for 3 months using the promo code OPENCART</p> <p> More information about OpenBay Pro<br /> <a href="http://shop.openbaypro.com/partner-promotion-opencart" target="_blank">http://shop.openbaypro.com/partner-promotion-opencart</a></p> <p> <strong>Amazon Payments</strong></p> <p> Amazon Payments makes shopping on your website even easier. Complimenting your existing payment options, Amazon customers can use the delivery and payment information in their Amazon accounts to complete purchases on your site in just a few clicks.</p> <p> With OpenCart you can implement Amazon Payments quickly, easily and at no additional cost, giving your customers a convenient and trusted way to pay, while helping to protect your business with Amazon’s fraud technology. Offer the Amazon payment experience on your website.</p> <ul> <li> Increase new customer acquisition, conversion &amp; revenue</li> <li> Protect your business with Amazon Payments’ sophisticated fraud detection technology</li> <li> Improve customer satisfaction with a convenient &amp; trusted payment option</li> </ul> <p> You will be pleased to know that the integration process requires very little effort on your part as the backend integration to Amazon Payments is already in place.</p> <p> More information about Amazon Payments<br /> <a href="http://go.amazonservices.com/UKCBASPOpenCart.html" target="_blank">http://go.amazonservices.com/UKCBASPOpenCart.html</a></p> <p> OpenCart now offers a deeper integration with PayPal, providing merchants with features seldom offered by other shopping carts, such as subscription billing and management, transaction search and refunds from with the OpenCart admin area.</p> <p> <strong>New PayPal modules and updates to the older ones</strong></p> <p> In addition, there have been a number of improvements made to the existing core PayPal plugins.</p> <p> All of the integration's have been officially certified by PayPal and OpenCart is now an official PayPal partner: [link to PayPal partner directory].</p> <p> <strong>Paypal Pro Iframe / Payflow Pro iFrame</strong></p> <p> Previously PayPal Pro iFrame was only available to download in the extensions store. PayPal commissioned the development of this module to include new features and to also allow merchants to install for free by including it in the core of OpenCart payment extensions.</p> <p> Running PayPal Pro in an iFrame allows merchants to hide the identity of the PayPal payment gateway for their card payments. It also reduces the requirements of a merchant’s PCI compliance, so there is no need for a dedicated server or VPS and penetration testing to become compliant - all payment pages are hosted at PayPal and not on your store.</p> <p> In addition, it is much more user friendly with your customers not being redirected to PayPal during the payment process.</p> <p> US users who use PayPal Payflow Pro can also benefit from the iFrame module.</p> <p> <strong>PayPal Express Checkout</strong></p> <p> PayPal Express Checkout is one of the newer features of PayPal, allowing customers to checkout in just a few clicks. Customers can login to their existing PayPal account and use their existing account details so there is no need to enter information again.</p> <p> We have also added subscription payments to OpenCart and PayPal Express Checkout is the first payment module that supports the feature. You can create recurring profiles for products so users get billed based on the profile settings.</p> <p> There is also a new PayPal account search feature! You can now search for PayPal data directly from your OpenCart admin area. View transactions, issue refunds and other tools are now available to help minimize your admin duties.</p> <p> As you can see we have made some radical improvements to OpenCart and we hope you enjoy and profit as much from these improvements as we know is possible.</p> <p> You can download the latest version of OpenCart here: <a href="http://www.opencart.com/index.php?route=download/download">http://www.opencart.com/index.php?route=download/download</a></p> Tue, 23 Jul 2013 10:47:36 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=58 OpenCart Meetup in Amsterdam http://www.opencart.com/index.php?route=feature/blog/info&blog_id=57 <p> There's going to be a OpenCart meeting in Amsterdam on the 1st August at 14:00.</p> <p> The address is:</p> <div> ART HOTEL AMSTERDAM</div> <div> Spaarndammerdijk 302 | Amsterdam</div> <div> art@westcordhotels.nl</div> <div> Tel: +31 20 4109670</div> <div> &nbsp;</div> <div> If you can make it please come. We are going to have many discussions about OpenCart, new features, emerging ecommerce trends and new ideas for marketing OpenCart &nbsp;and the community.</div> Mon, 22 Jul 2013 9:17:29 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=57 OpenCart Template Winners & Their Prizes http://www.opencart.com/index.php?route=feature/blog/info&blog_id=56 <div> Dear All,</div> <div> &nbsp;</div> <div> Thank you for participating in our Template competition! Here we have our talented winners and wearing their new prizes!</div> <div> &nbsp;</div> <div> Winner: iSenseLabs</div> <div> &nbsp;</div> <div> <img alt="" src="http://www.opencart.com/opencart/image/data/competition/Winners/!cid_ii_13fc8f3fb9aa50c2.png" style="width: 265px; height: 400px;" /></div> <div> &nbsp;</div> <div> 2nd ThemeGlobal: No photo submitted</div> <div> &nbsp;</div> <div> 3rd ThePath</div> <div> &nbsp;</div> <div> <img alt="" src="http://www.opencart.com/opencart/image/data/competition/Winners/382519_10151768723521565_137511196_n.jpg" style="width: 300px; height: 400px;" /></div> Thu, 18 Jul 2013 2:01:29 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=56 OpenCart – Simplify Commerce extension http://www.opencart.com/index.php?route=feature/blog/info&blog_id=55 <div> <a href="https://www.simplify.com/commerce/"><img alt="" src="http://www.opencart.com/opencart/image/data/blog/cropped-simplify_blogheader1.png" style="width: 345px; height: 157px;" /></a></div> <div> &nbsp;</div> <div> We’ve just added a Simplify CommerceTM module. It’s free to download and available on the extensions directory <a href="http://www.opencart.com/index.php?route=extension/extension/info&amp;extension_id=12386&amp;path=3&amp;filter_search=simplify%20Commerce">here</a>.</div> <div> &nbsp;</div> <div> <strong>What is Simplify Commerce?</strong></div> <div> &nbsp;</div> <div> Simplify Commerce makes it easy for US merchants to accept e-commerce and mobile commerce payments, regardless of payment brand, in a matter of minutes.</div> <div> &nbsp;</div> <div> Simplify Commerce supplies both a merchant account and a payment gateway in a single, secure PCI-compliant package. &nbsp;It keeps all sensitive payment information away from merchant servers to ease the PCI-compliance burden. &nbsp;&nbsp;</div> <div> &nbsp;</div> <div> Simplify Commerce was created by developers at MasterCard, a global payments and technology leader with more than 45 years of industry experience. We know payments. We understand development. We want to make payments simple for everyone.</div> <div> &nbsp;</div> <div> <strong>Benefits</strong></div> <ul> <li> Competitively priced at 2.85% + 30¢ per transaction</li> <li> Deposits are made into your account in two business days in most cases, based on credit rating, years in business, type of business and other factors.</li> <li> Easy to implement</li> </ul> <div> &nbsp;</div> <div> It’s easy to use Simplify Commerce.</div> <div> &nbsp;</div> <div> Download the <a href="http://www.opencart.com/index.php?route=extension/extension/info&amp;extension_id=12386&amp;path=3&amp;filter_search=simplify%20Commerce">extension</a> for free!</div> <div> &nbsp;</div> Wed, 10 Jul 2013 12:01:12 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=55 Amazon Payments module for UK merchants http://www.opencart.com/index.php?route=feature/blog/info&blog_id=54 <p> We are pleased to announce the launch of the Amazon Payments module for UK merchants. This module is free to download and is available on the extensions directory <a href="http://www.opencart.com/index.php?route=extension/extension/info&amp;extension_id=11383" target="_blank">here</a></p> <p> You can also get free entry to win a Kindle Fire HD if you sign up before 1st July 2013.</p> <p> <b>Why use Amazon Payments?</b></p> <p> Amazon Payments is one of the safest and easiest options for customers and merchants.</p> <p> Customers can checkout in just a few clicks by selecting the payment and delivery details they already have stored on the Amazon marketplace.</p> <p> There is no monthly or setup fees, just a cost per transaction that is comparable to all other major payment gateways. It's a great additional gateway for existing merchants to improve their conversion and reach new customers.</p> <p> <b>How does Amazon Payments work?</b></p> <ol> <li> Customers can click the Pay by Amazon icon on the basket page</li> <li> They login to the pop-up window for their Amazon account</li> <li> Select delivery details, payment options then confirm the order</li> <li> Amazon sends the order information directly to the merchant and the order is complete</li> </ol> <p> <b>Benefits to you</b></p> <ol> <li> More customers &amp; orders</li> <li> Reduced charge backs and fraud</li> <li> Simple installation &amp; great merchant support</li> <li> Trusted payment solution from a world known brand</li> </ol> <p> <b>How does it help your customers?</b></p> <ol> <li> Pay in just a few clicks</li> <li> No redirects from your site</li> <li> Very little information to enter</li> <li> Details stored with a secure, reliable and trusted provider</li> </ol> <p> You can register for Amazon Payments <a href="http://go.amazonservices.com/UKCBASPOpenCart.html" target="_blank">here</a></p> <p> <a href="http://www.opencart.com/index.php?route=extension/extension/info&amp;extension_id=11383" target="_blank">Download the module for free</a>, available for both 1.4 and 1.5 versions of OpenCart!</p> Thu, 02 May 2013 8:58:16 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=54 OpenCart one of the Best Ranked Ecommerce Solutions in the World! http://www.opencart.com/index.php?route=feature/blog/info&blog_id=53 <p> After looking over some stats on <a href="http://www.alexa.com/siteinfo/opencart.com" target="_blank">alexa.com</a> I thought I would post some stats about OpenCart and some of our competitors.</p> <p> <strong>Traffic Rank</strong><br /> Traffic rank represents the estamated ranking of sites in the world.</p> <p> <img alt="" src="http://www.opencart.com/opencart/image/data/blog/Daily Traffic Report.png" style="width: 400px; height: 220px;" /></p> <p> <strong>Daily Page Views</strong><br /> Estimated percentage of global page views on a site.</p> <p> <img alt="" src="http://www.opencart.com/opencart/image/data/blog/Daily Page Views.png" style="width: 400px; height: 220px;" /></p> <p> <strong>Daily Page Views Per User</strong><br /> Estimated daily unique pageviews per user</p> <p> <img alt="" src="http://www.opencart.com/opencart/image/data/blog/Daily Page View Per User.png" style="width: 400px; height: 220px;" /></p> <p> <strong>Bounce Rate</strong><br /> Estimated percentage of visits to a site that consist of a single pageview.</p> <p> <img alt="" src="http://www.opencart.com/opencart/image/data/blog/Bounce Rate.png" style="width: 400px; height: 220px;" /></p> <p> As you can see with daily page views OpenCart has grown a lot in the last 2 years catching up to 2 of our biggest competitors even though we have never spent a penny on marketing.</p> <p> The high number of page views and lowest bounce rate on opencart.com also mean people who visit OpenCart stay on the site the longest.</p> Thu, 18 Apr 2013 12:31:00 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=53 Start Voting for your Favourite Theme!! http://www.opencart.com/index.php?route=feature/blog/info&blog_id=52 <p> Our Facebook like voting has started for the Easter Theme competition!</p> <p> Go vote now for the theme you think looks the best at:</p> <p> <a href="https://www.facebook.com/media/set/?set=a.530538093659418.1073741825.477182382328323&amp;type=1">https://www.facebook.com/media/set/?set=a.530538093659418.1073741825.477182382328323&amp;type=1</a></p> Wed, 17 Apr 2013 2:35:00 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=52 OpenCart at the eCommerce Asia Expo Tomorrow! http://www.opencart.com/index.php?route=feature/blog/info&blog_id=51 <p> We're going to the eCommerce expo tomorrow!&nbsp;</p> <p> <a href="http://www.ecom-asia.com/" target="_blank">http://www.ecom-asia.com/</a></p> <p> Our team will be there to give you advice and answer any queries you may have about OpenCart, come and visit us!</p> <p> &nbsp;</p> <p> &nbsp;</p> Mon, 25 Mar 2013 20:39:08 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=51 OpenCart – Mobile commerce extension http://www.opencart.com/index.php?route=feature/blog/info&blog_id=50 <div> Since launching at the world-renowned DEMO conference in Silicon Valley,</div> <div> California, MobiCart has become one of the world’s largest developers of</div> <div> applications that allow companies to sell goods and services to smartphone</div> <div> and tablet users.</div> <div> &nbsp;</div> <div> Now, thanks to an exciting partnership, OpenCart customers can convert their</div> <div> e-commerce store into an m-commerce app for iPhone, iPad, Android and</div> <div> HTML5. Simple to use and easy to navigate, MobiCart, is the perfect solution</div> <div> to those wanting to break into the mobile market at an affordable price.</div> <div> &nbsp;</div> <div> And with mobile shopping on the rise and m-commerce predicted to</div> <div> quadruple to $31bn in the next five years, now is the time to cash in on this</div> <div> ever-increasing market.</div> <div> &nbsp;</div> <div> You can watch a short video of MobiCart in action.</div> <div> &nbsp;</div> <p> <iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/ embed/Lde_lzjZe2M?list=PL1EB6EFD1902FB453" width="560"></iframe></p> <div> &nbsp;</div> <div> Features coming soon</div> <div> &nbsp;</div> <div> The MobiCart team is currently busy working on developing MobiCart V2,</div> <div> which promises to be even bigger and better than before.</div> <div> &nbsp;</div> <div> There will be a slight increase in pricing for MobiCart v2 to reflect the premium</div> <div> features. However, if you sign up before August 1st, you will remain on the</div> <div> current pricing structure for the lifetime of your plan.</div> <div> &nbsp;</div> <div> To see the full list of features, visit:</div> <div> &nbsp;</div> <div> <a href="http://www.blog.mobi-cart.com/2013/03/06/take-a-sneak-peek-at-mobicart-v2/">www.blog.mobi-cart.com/2013/03/06/take-a-sneak-peek-at-mobicart-v2/</a></div> <div> &nbsp;</div> <div> Sign up now</div> <div> &nbsp;</div> <div> So why not help boost your business and reach a wider audience by taking</div> <div> advantage of this great partnership and go mobile today, visit:</div> <div> &nbsp;</div> <div> <a href="http://www.mobi-cart.com/pricing-opencart.jsp">www.mobi-cart.com/pricing-opencart.jsp</a></div> Fri, 22 Mar 2013 13:13:28 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=50 March Template Competition http://www.opencart.com/index.php?route=feature/blog/info&blog_id=49 <p> The Easter Template Competition is now under way!</p> <p> Hope you all enter and try and win our special prize!</p> <p> Enter Here:<br /> <a href="https://www.opencart.com/index.php?route=account/competition/insert" target="_blank">https://www.opencart.com/index.php?route=account/competition/insert</a></p> <p> Forum post with guidelines and rules:<br /> <a href="http://forum.opencart.com/viewtopic.php?f=174&amp;t=96944" target="_blank">http://forum.opencart.com/viewtopic.php?f=174&amp;t=96944</a></p> Tue, 05 Mar 2013 0:05:02 CST http://www.opencart.com/index.php?route=feature/blog/info&blog_id=49 An Interview With OpenCart Founder Daniel Kerr http://www.opencart.com/index.php?route=feature/blog/info&blog_id=48 <p> An interview about me:</p> <p> <a href="http://www.opencartnews.com/interviews/an-interview-with-opencart-founder-daniel-kerr/" target="_blank">http://www.opencartnews.com/interviews/an-interview-with-opencart-founder-daniel-kerr/</a></p> Fri, 22 Feb 2013 6:47:27 CST http://www.opencart.com/index.php?route=feature/blog/info&blog_id=48 Klarna invoice and partial payment methods fully integrated in Opencart 1.5.5.1 http://www.opencart.com/index.php?route=feature/blog/info&blog_id=47 <p> We are pleased to announce, that Klarna’s invoice and partial payment service for e-</p> <div> commerce – now are fully integrated into Opencart 1.5.5.1. Klarna is Europe’s leading</div> <div> provider of invoice-based payment solutions. For all Opencart merchants, this means you</div> <div> can integrate Klarna and start selling to over 100 Million customers overseas at the flip of</div> <div> a switch!</div> <div> &nbsp;</div> <div> <strong>Why Klarna?</strong></div> <div> Klarna’s safer and simpler buying process increases your sales by letting your customers</div> <div> shop using only top-of-mind information and pay after they’ve received the goods. Klarna also</div> <div> assumes all potential risks, guaranteeing that you always get paid. Klarna currently is available</div> <div> to over 100 million consumers in 7 European countries.</div> <div> &nbsp;</div> <div> <strong>How does Klarna work?</strong></div> <div> 1. Customers choose to pay by invoice or partial payments and enter their information</div> <div> 2. Klarna guarantees full payment so you can ship immediately</div> <div> 3. Customers pay Klarna after receiving their order – all at once or in flexible</div> <div> installments.</div> <div> &nbsp;</div> <div> <strong>How do you benefit?</strong></div> <div> <strong>Increase your sales</strong> – Klarna maximizes your conversion rate by making it safer and</div> <div> simpler for your customers to shop.</div> <div> <strong>Absolutely no risk</strong> – Klarna assumes all potential risks, and guarantees you always get</div> <div> paid.</div> <div> <strong>Easy to integrate and use</strong> – Klarna comes fully integrated in Opencart 1.5.5.1, getting</div> <div> started is a matter of flipping the switch. And Klarna’s automated invoices and customer</div> <div> service mean less administration.</div> <div> &nbsp;</div> <div> <strong>Interested?</strong></div> <div> Contact: / <a href="https://merchants.klarna.com/signup?locale=en&amp;partner_id=d5c87110cebc383a826364769047042e777da5e8&amp;utm_campaign=Platform&amp;utm_medium=Partners&amp;utm_source=Opencart" target="_blank">Sign up here</a>!</div> Fri, 15 Feb 2013 5:23:47 CST http://www.opencart.com/index.php?route=feature/blog/info&blog_id=47 January Theme Competition! http://www.opencart.com/index.php?route=feature/blog/info&blog_id=46 <p> Our first ever Theme template competition has now drawn to a close, we hope everyone enjoyed this little event and stay tuned for more to come!</p> <p> Our awards go to:</p> <p> 1st (500USD) : iSenseLabs (<a href="http://private.demos.isenselabs.com/multistore/" target="_blank">Link</a>)</p> <p> 2nd(250USD): Themeweaverz (<a href="http://themeweaverz.com/preview/opencart/cartmaniac/" target="_blank">Link</a>)</p> <p> 3rd(150USD - Donated back to OpenCart, Thank you very much!): Diablos (<a href="http://themeglobal.com/opencart/diablos/" target="_blank">Link</a>)</p> <p> &nbsp;</p> Wed, 06 Feb 2013 0:52:45 CST http://www.opencart.com/index.php?route=feature/blog/info&blog_id=46 OpenCart 1.5.5 Released! http://www.opencart.com/index.php?route=feature/blog/info&blog_id=45 <p> 1.5.5 has been released!</p> <p> You can download it here:</p> <p> <a href="http://opencart.googlecode.com/files/opencart_v1.5.5.zip">http://opencart.googlecode.com/files/opencart_v1.5.5.zip</a></p> <p> <strong>ADDED</strong></p> <p> Klarna Payment Gateway</p> <div> Product Filters</div> <div> Categories, Downloads now use auto-complete to select</div> <div> Updated the upgrade system</div> <div> Tried to add a system to allow the cart to be passed across multiple domains</div> <div> Added a system to allow users to decide what mime type files can be uploaded</div> <div> Altered the system to no longer use binary utf-8 and use general instead.&nbsp;</div> <div> &nbsp;</div> <div> <strong>FIXED</strong></div> <div> &nbsp;</div> <div> <a href="https://github.com/opencart/opencart/issues?page=1&amp;state=closed">https://github.com/opencart/opencart/issues?page=1&amp;state=closed</a></div> <div> &nbsp;</div> <div> Bugs can be reported here:</div> <div> &nbsp;</div> <div> <a href="http://forum.opencart.com/viewtopic.php?f=161&amp;t=93332&amp;p=374996#p374996">http://forum.opencart.com/viewtopic.php?f=161&amp;t=93332&amp;p=374996#p374996</a></div> Sun, 20 Jan 2013 9:11:43 CST http://www.opencart.com/index.php?route=feature/blog/info&blog_id=45 January Theme Competition! http://www.opencart.com/index.php?route=feature/blog/info&blog_id=44 <p> We have just launched our first theme competition !</p> <p> Find all the relavant details in our forum here:</p> <p> <a href="http://forum.opencart.com/viewtopic.php?f=174&amp;t=92052">http://forum.opencart.com/viewtopic.php?f=174&amp;t=92052</a></p> Wed, 02 Jan 2013 2:00:22 CST http://www.opencart.com/index.php?route=feature/blog/info&blog_id=44 OpenCart Facebook! http://www.opencart.com/index.php?route=feature/blog/info&blog_id=43 <p> OpenCart has started their official Facebook Page! We'd love to have your support by liking our page and sharing our hard work with all your friends and family!</p> <p> <a href="http://www.facebook.com/pages/Opencart/477182382328323">http://www.facebook.com/pages/Opencart/477182382328323</a></p> Fri, 21 Dec 2012 1:58:08 CST http://www.opencart.com/index.php?route=feature/blog/info&blog_id=43 OpenCart 1.5.4 Released! http://www.opencart.com/index.php?route=feature/blog/info&blog_id=42 <p> Finaly after 2 months opencart 1.5.4 is released with some important new features.</p> <p> You can download it here:</p> <p> <a href="https://github.com/downloads/opencart/opencart/opencart_v1.5.4.1.zip">https://github.com/downloads/opencart/opencart/opencart_v1.5.4.1.zip</a></p> <div> <strong>ADDED</strong></div> <div> Fedex</div> <div> Auspost</div> <div> PayMate</div> <div> View Customers Online</div> <div> Searchable fields like isbn, upc, eam, etc..</div> <div> Updated the doctype to html5</div> <div> Update Authorize.net (AIM) for Shipping information</div> <div> Added salt columns for better security</div> <div> Using mCrypt for better encryption security (now requires PHP mcrypt extension).</div> <div> better image re-sizing. if an images is the correct size it won;t be re-sized.</div> <div> &nbsp;</div> <div> <strong>FIXED</strong></div> <div> Show stock warning only if enabled for individuals products.</div> <div> Sending mail to customers fails when SSL enabled</div> <div> Delete address from address book fix</div> <div> customer_blacklist IPv6 fix</div> <div> Use default PNG compression level of 6</div> <div> &nbsp;</div> <div> A full list fo fixes you can be found here:</div> <div> &nbsp;</div> <div> <a href="https://github.com/opencart/opencart/issues?page=3&amp;state=closed">https://github.com/opencart/opencart/issues?page=3&amp;state=closed</a></div> <div> &nbsp;</div> <div> A full list of changes can be found here:</div> <div> &nbsp;</div> <div> <a href="https://github.com/opencart/opencart/commits/master">https://github.com/opencart/opencart/commits/master</a></div> <div> &nbsp;</div> <div> Bug Reports can be made here:</div> <div> &nbsp;</div> <div> <a href="http://forum.opencart.com/viewtopic.php?f=161&amp;t=81219">http://forum.opencart.com/viewtopic.php?f=161&amp;t=81219</a></div> Thu, 16 Aug 2012 9:14:49 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=42 OpenCart Project Hosting moved to GitHub http://www.opencart.com/index.php?route=feature/blog/info&blog_id=41 <p> I have final moved the project hosting to github.</p> <p> <a href="http://github.com/opencart">https://github.com/opencart</a></p> <p> What does this mean?</p> <p> it means i can start taking advantage of gits ability to push, pull and clone projects.</p> <p> it means the community can start getting more involved by cloning the opencart repository make changes then push the changes opencarts master branch.</p> <p> should be interesting either way.</p> Mon, 23 Jul 2012 2:55:10 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=41 OpenCart 1.5.3 Released! http://www.opencart.com/index.php?route=feature/blog/info&blog_id=40 <p> Finaly after 2 months opencart 1.5.3 is released with some important new features.</p> <p> You can download it here:</p> <p> <a href="http://opencart.googlecode.com/files/opencart_v1.5.3.1.zip">http://opencart.googlecode.com/files/opencart_v1.5.3.1.zip</a></p> <p> See the official release thread for more info:<br /> <a href="http://forum.opencart.com/viewtopic.php?f=2&amp;t=65250">http://forum.opencart.com/viewtopic.php?f=2&amp;t=65250</a></p> <p> If there are any bugs you can post them in this thread:<br /> <a href="http://forum.opencart.com/viewtopic.php?f=161&amp;t=65248">http://forum.opencart.com/viewtopic.php?f=161&amp;t=65248</a></p> <p> NEW:<br /> Company ID and TAX ID fields.<br /> VAT number checking.<br /> CKeditor updated to the latest&nbsp;.<br /> Jquery updated to the latest.&nbsp;<br /> Voucher min/max limits in settings.</p> <p> FIXED:<br /> SQL error in install<br /> Bulgarian zones list is incomplete<br /> more...</p> <p> Please refer to &nbsp;the bug tracker list for all the fixes done:</p> <p> <a href="http://code.google.com/p/opencart/issues/list?can=1&amp;q=status=Fixed&amp;sort=-id&amp;colspec=ID%20Type%20Status%20Priority%20Milestone%20Owner%20Summary%20Reporter">http://code.google.com/p/opencart/issues/list?can=1&amp;q=status=Fixed&amp;sort=-id&amp;colspec=ID%20Type%20Status%20Priority%20Milestone%20Owner%20Summary%20Reporter</a></p> <p> Enjoy!</p> Wed, 23 May 2012 12:06:01 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=40 OpenCart 1.5.2 Released! http://www.opencart.com/index.php?route=feature/blog/info&blog_id=39 <p> After many months the OpenCart Team have finally completed v1.5.2.</p> <p> You can download it here:</p> <p> <a href="http://opencart.googlecode.com/files/opencart_v1.5.2.1.zip">http://opencart.googlecode.com/files/opencart_v1.5.2.1.zip</a></p> <p> If there are any bugs you can post them in this thread:<br /> <a href="http://forum.opencart.com/viewtopic.php?f=161&amp;t=54922&amp;p=257999#p257999">http://forum.opencart.com/viewtopic.php?f=161&amp;t=54922&amp;p=257999#p257999</a></p> <p> ADDED:</p> <ul> <li> Order editing system (This took me 4 months to complete)</li> <li> Integration with maxmind anti fraud system</li> <li> Changed the cart page making it look a lot nicer integrating with reward points and coupons etc...</li> <li> Added the ability to ban customers by IP.</li> <li> Google base availability tag</li> </ul> <p> CHANGED:</p> <ul> <li> Altered the buttons so they are either real buttons or links depending on their function. before i just used css links and js. this was not the best way because it stopped people being able to hit return to submit forms.</li> <li> Mass mail system has been changed so it can send out an unlimited numbers of mails. no need for mail chimp anymore.</li> </ul> <p> FIXED:</p> <ul> <li> Just about everything that was wrong with 1.5.3.1</li> <li> Fixed a bug that stopped emails being sent on some systems.</li> <li> Problem with product options displaying price when prices where only supposed to be displayed for logged in customers.</li> <li> Reward point fix to stop points a customer pays with being removed when you</li> <li> Remove points added to an order.</li> <li> International shipping options are still displayed when a Uk shipping addres fix</li> </ul> <p> Please refer to the bug tracker list for all the fixes done:</p> <p> <a href="http://code.google.com/p/opencart/issues/list?can=1&amp;q=&amp;colspec=ID+Type+Status+Priority+Milestone+Owner+Summary+Reporter&amp;cells=tiles">http://code.google.com/p/opencart/issues/list?can=1&amp;q=&amp;colspec=ID+Type+Status+Priority+Milestone+Owner+Summary+Reporter&amp;cells=tiles</a></p> Sat, 03 Mar 2012 1:50:47 CST http://www.opencart.com/index.php?route=feature/blog/info&blog_id=39 OpenCart 1.5.1.3 Released! http://www.opencart.com/index.php?route=feature/blog/info&blog_id=37 <p> Here it is guys!</p> <p> OPENCART 1.5.1.3</p> <p> You can download it here:</p> <p> <a href="http://opencart.googlecode.com/files/opencart_v1.5.1.3.1.zip">http://opencart.googlecode.com/files/opencart_v1.5.1.3.zip</a></p> <p> If there are any bugs you can post them in this thread:<br /> <a href="http://forum.opencart.com/viewtopic.php?f=161&amp;t=42226">http://forum.opencart.com/viewtopic.php?f=161&amp;t=42226</a></p> <p br=""> Updated the tax system added new functionality to cope with new laws bought about by the US and EU.<br /> Taxes can also be assigned to different customer groups<br /> Added auto complete in the admin for search for products, orders, customers, etc..<br /> Added new payment gateway called Web Payment Software</p> <p> FIXED:<br /> Added utf-8 helper functions so there is no need for mb extension to be installed.<br /> Page speed rendering issue IE<br /> Multi-Store Layout Change not working for second store</p> <p> Please refer to &nbsp;the bug tracker list for all the fixes done:</p> <p> <a href="http://code.google.com/p/opencart/issues/list?can=1&amp;q=&amp;colspec=ID%20Type%20Status%20Priority%20Milestone%20Owner%20Summary">http://code.google.com/p/opencart/issues/list?can=1&amp;q=&amp;colspec=ID%20Type%20Status%20Priority%20Milestone%20Owner%20Summary</a></p> <p> Enjoy!</p> Thu, 29 Sep 2011 12:30:26 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=37 Vote OpenCart as your favorite Open Source Business Application http://www.opencart.com/index.php?route=feature/blog/info&blog_id=34 <p> OpenCart has been nomiated for your favourite open source e-commerce application. We need as many votes as possible for OpenCart to win. Please vote now!</p> <p> You can vote here:</p> <p> <a href="https://www.packtpub.com/open-source-awards-home/vote-open-source-business-application">https://www.packtpub.com/open-source-awards-home/vote-open-source-business-application</a></p> Tue, 20 Sep 2011 2:11:21 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=34 Possible Security Hole Patched! http://www.opencart.com/index.php?route=feature/blog/info&blog_id=33 <p> Applies to both 1.4.x and 1.5.x versions of OpenCart</p> <p> <a href="http://forum.opencart.com/viewtopic.php?f=2&amp;t=40275">http://forum.opencart.com/viewtopic.php?f=2&amp;t=40275</a></p> <p> Download the patched "cache.php" file there and drop it into your system/library folder, overwriting the existing.</p> <p> v1.5.1.2 is just 1.5.1.1 with this patch included. No other files have changed between the two versions</p> Thu, 08 Sep 2011 22:17:04 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=33 Nominate OpenCart for Favorite Open Source Business Application http://www.opencart.com/index.php?route=feature/blog/info&blog_id=32 <p> Packt Publishing has launched their sixth annual Open Source Awards. i would like to call on the community to Nominate OpenCart for the favourite Open Source Business Application.</p> <p> You can make the nomination here:</p> <p> <a href="http://www.packtpub.com/open-source-awards-home/nominate-best-open-source-business-application">http://www.packtpub.com/open-source-awards-home/nominate-best-open-source-business-application</a></p> Sat, 06 Aug 2011 0:08:13 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=32 OpenCart v1.4.9.6 has been released! http://www.opencart.com/index.php?route=feature/blog/info&blog_id=31 <p> Full and Patch Only:</p> <p> <a href="http://forum.opencart.com/viewtopic.php?f=2&amp;t=36790">http://forum.opencart.com/viewtopic.php?f=2&amp;t=36790</a></p> Sat, 23 Jul 2011 15:17:08 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=31 OpenCart v1.5.1 Released http://www.opencart.com/index.php?route=feature/blog/info&blog_id=30 <p> Here it is guys!</p> <p> Not a lot of new features but there are some changes that require a higher version number.</p> <p> OPENCART 1.5.1</p> <p> you can download it here:<br /> <a href="http://opencart.googlecode.com/files/opencart_v1.5.1.zip">http://opencart.googlecode.com/files/opencart_v1.5.1.zip</a></p> <p> If there are any bugs you can post them in this thread:<br /> <a href="http://forum.opencart.com/viewtopic.php?f=161&amp;t=36894">http://forum.opencart.com/viewtopic.php?f=161&amp;t=36894</a></p> <p> An upgrade script will be released soon.</p> <p> NEW:</p> <ul> <li> Added New reports</li> <li> Updated how the modules works. Made it easy to code new modules.</li> <li> Updated product caching to improve performance for stores with a large number of products.</li> <li> Select returns from order info page</li> <li> Weight conversions are now done from weight_class_id and not unit.</li> </ul> <p> FIXED:</p> <ul> <li> Weight class problem with multiple languages.</li> <li> quote in banner names and modules not working.</li> <li> fix for Can't search UTF-8 words inside product description</li> <li> fix for backup backing up all tables</li> <li> removed manufacturers module and replaced it with one called carousel.</li> <li> should stop problems with site with large numbers of manufacturers.</li> <li> tabs fix for people who can not wait for there admin pages to load.</li> <li> invoice email not being sent when coupon is applied</li> <li> removed redundant data from the zone to geo zone table</li> <li> paypal fix for totals with a minus value.</li> <li> removes the download link when a download has no more remaining downloads.</li> <li> fixed voucher store url missing when vouchers are created in the admin.</li> <li> Poor Data Type Choice in Database fix</li> <li> Invoice data incorrect fix</li> <li> compare price fix.</li> <li> layout not working correctly on information pages.</li> <li> minor shipping calculator fix</li> <li> Messages: sometimes warning, sometimes error</li> </ul> <p> Enjoy!</p> Mon, 18 Jul 2011 0:23:21 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=30 OpenCart 1.5.0 Released! http://www.opencart.com/index.php?route=feature/blog/info&blog_id=28 <p> I have just released opencart 1.5.0.</p> <p> You can download it here:</p> <p> <a href="http://opencart.googlecode.com/files/opencart_v1.5.0.5.zip">http://opencart.googlecode.com/files/opencart_v1.5.0.5.zip</a></p> <p> Bugs can be reported here:</p> <p> <a href="http://forum.opencart.com/viewtopic.php?f=161&amp;t=33915">http://forum.opencart.com/viewtopic.php?f=161&amp;t=33915</a></p> <p> There is currently no upgrade script but one will be released soon.</p> <p> New Features:</p> <ul> <li> Reward Points System</li> <li> RMA System</li> <li> Grid, List Product listings</li> <li> Gift Voucher System</li> <li> Credit System</li> <li> Reorder System</li> <li> Wish List System</li> <li> Affliate System</li> <li> Option Text Fields</li> <li> Banner Manager</li> <li> One-Page Checkout</li> <li> etc..</li> </ul> Mon, 30 May 2011 11:25:08 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=28 OpenCart v1.5.0 RC2 released! http://www.opencart.com/index.php?route=feature/blog/info&blog_id=27 <p> I have just released opencart 1.5.0 RC2.</p> <p> Mainly just bug fixes since 1.5.0 RC1 but there are a few new features like admin forgotten password.</p> <p> You can download it here:</p> <p> <a href="http://opencart.googlecode.com/files/opencart_v1.5.0_rc2.zip">http://opencart.googlecode.com/files/opencart_v1.5.0_rc2.zip</a></p> <p> Remember this is a RC build &nbsp;so don't use it on a live site. We need to find all the bugs first.</p> <p> <strong>DO NOT USE THIS ON A LIVE SHOP!</strong></p> <p> <strong>DO NOT TRY TO UPGRADE YOUR CURRENT SHOP!</strong></p> <p> Bugs can be reported here:</p> <p> <a href="http://forum.opencart.com/viewtopic.php?f=162&amp;t=32488">http://forum.opencart.com/viewtopic.php?f=162&amp;t=32488</a></p> <p> <strong>New Features:</strong></p> <ul> <li> Reward Points System</li> <li> RMA System</li> <li> Grid, List Product listings</li> <li> Gift Voucher System</li> <li> Credit System</li> <li> Reorder System</li> <li> Wish List System</li> <li> Affliate System</li> <li> Option Text Fields</li> <li> Banner Manager</li> <li> One-Page Checkout</li> <li> etc..</li> </ul> Tue, 24 May 2011 8:24:21 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=27 OpenCart v1.4.9.5 has been released! http://www.opencart.com/index.php?route=feature/blog/info&blog_id=26 <p> Full and Patch Only:</p> <p> <a href="http://forum.opencart.com/viewtopic.php?f=2&amp;t=31804">http://forum.opencart.com/viewtopic.php?f=2&amp;t=31804</a></p> Tue, 10 May 2011 23:03:12 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=26 OpenCart v1.5.0 RC1 released! http://www.opencart.com/index.php?route=feature/blog/info&blog_id=25 <p> <a href="http://forum.opencart.com/viewtopic.php?f=34&amp;t=31052">http://forum.opencart.com/viewtopic.php?f=34&amp;t=31052</a></p> Tue, 26 Apr 2011 13:11:48 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=25 OpenCart wins the OSC Awards http://www.opencart.com/index.php?route=feature/blog/info&blog_id=24 <p> It seems OpenCart has won the best OSC Award for best program and best e-commerce forum.</p> <p> <a href="http://www.osc-awards.com/winner.html">http://www.osc-awards.com/winner.html</a></p> <p> Winner List</p> <p> <a href="http://www.osc-awards.com/winner.html">http://www.osc-awards.com/winner.html</a></p> <p> Its a bit of a shock because I did not even realise we had been nominated.</p> <p> We came 2nd place in PacktPub Open Source Awards last year for best e-commerce software:</p> <p> <a href="https://www.packtpub.com/open-source-awards-home">https://www.packtpub.com/open-source-awards-home</a></p> <p> OpenCart is getting stronger all the time.</p> <p> Many thanks to the OpenCart community for helping me get OpenCart where it is today!</p> Fri, 01 Apr 2011 13:31:58 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=24 OpenCart 1.4 Template Design Cookbook http://www.opencart.com/index.php?route=feature/blog/info&blog_id=23 <p> Another new book has been published about OpenCart:</p> <p> <img alt="OpenCart 1.4 Template Design Cookbook" src="http://www.opencart.com/opencart/application/view/image/opencart_cookbook.jpg" title="OpenCart 1.4 Template Design Cookbook" /></p> <p> Here is the description:</p> <ul> <li> <p> Customize dynamic menus, logos, headers, footers, and every other section using tricks you won't find in the official documentation</p> </li> <li> <p> A great mix of recipes for beginners, intermediate, and advanced OpenCart template designers</p> </li> <li> <p> Develop and customize dynamic, powerful OpenCart templates to make your website stand out from the crowd</p> </li> <li> <p> Fully customizable administration theme for OpenCart</p> </li> </ul> <p> You can purchase the book here:</p> <p> <a href="https://www.packtpub.com/opencart-14-template-design-cookbook/book">https://www.packtpub.com/opencart-14-template-design-cookbook/book</a></p> <p> This book goes quite indepth on customising opencart, of couse you need some basic PHP and HTML skills.</p> Thu, 24 Mar 2011 12:30:44 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=23 OpenCart v1.4.9.4 has been released! http://www.opencart.com/index.php?route=feature/blog/info&blog_id=22 <p> <a href="http://forum.opencart.com/viewtopic.php?f=34&amp;t=28936">http://forum.opencart.com/viewtopic.php?f=34&amp;t=28936</a></p> <p> Full and Patch Only</p> Sat, 19 Mar 2011 21:13:42 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=22 OpenCart v1.4.9.3 has been released! http://www.opencart.com/index.php?route=feature/blog/info&blog_id=21 <p> <a href="http://forum.opencart.com/viewtopic.php?f=2&amp;t=24367">http://forum.opencart.com/viewtopic.php?f=2&amp;t=24367?</a></p> <p> Full and Patch only</p> Sun, 19 Dec 2010 14:34:13 CST http://www.opencart.com/index.php?route=feature/blog/info&blog_id=21 OpenCart v1.4.9.2 has been released! http://www.opencart.com/index.php?route=feature/blog/info&blog_id=20 <p> <a href="http://forum.opencart.com/viewtopic.php?f=2&amp;t=21932">http://forum.opencart.com/viewtopic.php?f=2&amp;t=21932</a></p> <p> Full and Patch only</p> <p> Not really new, just forgot to announce it.</p> <p> 1.4.9.3 coming just around the corner</p> Fri, 17 Dec 2010 16:34:48 CST http://www.opencart.com/index.php?route=feature/blog/info&blog_id=20 OpenCart comes 1st Runner up in 2010 Open Source Awards http://www.opencart.com/index.php?route=feature/blog/info&blog_id=19 <p> OpenCart is 1st Runner up in 2010 Open Source E-Commerce Applications Open Source Awards.</p> <p> <a href="https://www.packtpub.com/open-source-awards-home">https://www.packtpub.com/open-source-awards-home</a></p> <p> I'm very happy we are 2nd place. I'm sure if I had managed to get&nbsp;OpenCart v1.5.0 released last month&nbsp;we would have come 1st place.</p> <p> Anyway I'm positive we will come 1st place next year. I have&nbsp;lots of&nbsp;new features planned for future release.</p> Tue, 16 Nov 2010 10:38:24 CST http://www.opencart.com/index.php?route=feature/blog/info&blog_id=19 Vote OpenCart as your favourite E-Commerce Application http://www.opencart.com/index.php?route=feature/blog/info&blog_id=18 <p> OpenCart has been nomiated for your favourite open source e-commerce application. We need as many votes as possible for OpenCart to win. Please vote now!</p> <p> You can vote here:</p> <p> <a href="https://www.packtpub.com/open-source-awards-home/vote-open-source-e-commerce-application"><img alt="Vote for your favourite E-Commerce Application now!" src="http://www.packtpub.com/sites/default/files/Vote%20for%20E-Commerce%20App.jpg" /></a></p> Mon, 27 Sep 2010 4:21:34 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=18 New eWay Payment Modules http://www.opencart.com/index.php?route=feature/blog/info&blog_id=17 <p> I recently got contacted by eWay who have had OpenCart modules developed for eWAY Australia, eWAY UK and eWAY New Zealand.</p> <p> eWAY is a UK market leading secure, PCI compliant payment gateway.</p> <p> You can download them here:</p> <p> UK: <a href="http://www.eway.co.uk/developer/shopping-carts/integrated-carts/opencart-integrated-payment-service-provider.aspx" target="" title="">http://www.eway.co.uk/developer/shopping-carts/integrated-carts/opencart-integrated-payment-service-provider.aspx</a><br /> <br /> NZ: <a href="http://www.eway.co.nz/developer/shopping-carts/integrated-carts/opencart-integrated-payment-service-provider.aspx" target="" title="">http://www.eway.co.nz/developer/shopping-carts/integrated-carts/opencart-integrated-payment-service-provider.aspx</a></p> Mon, 20 Sep 2010 11:26:30 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=17 OpenCart v1.4.9.1 has been released! http://www.opencart.com/index.php?route=feature/blog/info&blog_id=16 <p> http://forum.opencart.com/viewtopic.php?f=2&amp;t=19762</p> <p> Full version and Patch Only both available</p> Wed, 08 Sep 2010 11:16:05 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=16 OpenCart v1.4.9 Final has been released! http://www.opencart.com/index.php?route=feature/blog/info&blog_id=15 <p> <a href="http://forum.opencart.com/viewtopic.php?f=2&amp;t=19156">http://forum.opencart.com/viewtopic.php?f=2&amp;t=19156</a></p> Fri, 27 Aug 2010 15:38:41 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=15 Development Week (08/15/2010) http://www.opencart.com/index.php?route=feature/blog/info&blog_id=14 <p> <a href="http://forum.opencart.com/viewtopic.php?f=2&amp;t=18634">RELEASE CANDIDATE AVAILABLE FOR OPENCART v1.4.9!!!</a></p> <p> FIXES:</p> <ul> <li> Fixed additional email for loop issue causing "Please Wait" and "Error Send To Required"</li> <li> Improved featured products query to make all status checks and return all pertinent data to match latest and bestseller queries.</li> <li> If no shipping, tax zone set to buyer's payment zone instead of default store zone</li> <li> Session uses full path for session to prevent session sharing</li> <li> Removed unneeded products variable from admin order.php</li> <li> Removed error on empty language file</li> <li> admin/controller/catalog/review.php double text validation cleaned up</li> <li> Admin Order Edit was completely redesigned. Now supports product options &amp; updated totals</li> </ul> <p> ADDED:</p> <ul> <li> Feature Module uses category-style selector for products</li> <li> Extension install/uninstall hook. Now when you install/uninstall extensions, if they have their own install/uninstall functions, they will be triggered.</li> <li> Logout destroys session completely.</li> <li> sort by model</li> <li> Cache for featured products</li> <li> Image class supports proper extension name on resize and transparency for png and gif.</li> <li> Extensions will "self-clean" if the files are deleted without uninstalling the extension first.</li> <li> Restored "Show Out Of Stock warning" option in setting</li> <li> Parent Category pages show image next to description</li> <li> CheckAll to all checkbox lists</li> <li> Postcode required by default now on all account, address, and guest address pages</li> <li> Coupon code can be entered on Payment AND Confirm page, for those payments that skip the payment page</li> <li> New Paypal Improved. Itemized products, PDT support, debug messaging and more.</li> </ul> <p> NOTES:</p> <ul> <li> Admin Order "Entry" is NOT included and will not be for 1.4.x. There are mods available to help admins enter orders.</li> <li> Admin Order "Edit" is completely redesigned to focus on the products. Ajax is used to update the product list instantly. However, to see updated totals, you will need to refresh the page. I will see if I can get that added before final release, but it is not a priority. No other fields are editable at this time. If it really a desired option I will see about quickly adding editing addresses to the next RC release.</li> <li> Admin Order "Edit" converts all prices to the currency of the original order for convenience.</li> <li> Admin Order "Edit" offers a free form Tax field. It adds to the actual product total but not to the the actual tax total. This means the tax line won't update but the main total will still be correct. This is due to the way that totals are stored in opencart order_total table. There is no discernible way to track which of the totals is the tax.</li> </ul> <p> Let me know if there are any issue in either this thread or the "<a href="http://forum.opencart.com/viewtopic.php?f=31&amp;t=18635">[RC1 ONLY] Post any OpenCart 1.4.9 RC1 Bugs here!</a>" thread.</p> <p> <a href="http://www.unbannable.com/opencart_v1.4.9-RC1.zip" target="_blank">DOWNLOAD HERE</a></p> Tue, 17 Aug 2010 15:24:45 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=14 OpenCart 1.4 Beginner's Guide Book http://www.opencart.com/index.php?route=feature/blog/info&blog_id=13 <p> An OpenCart&nbsp;beginner's guide book is availble for pre-order £36.93 ($63.18 USD).</p> <p> Here is the description:</p> <ul> <li> Develop a professional, easy-to-use, attractive online store and shopping cart solution using OpenCart that meets today's modern e-commerce standards.<br /> &nbsp;</li> <li> Easily integrate your online store with one of the more popular payment gateways like PayPal and shipping methods such as UPS and USPS.<br /> &nbsp;</li> <li> Provide coupon codes, discounts, and wholesale options for your customers to increase demand on your online store.<br /> &nbsp;</li> <li> With hands-on examples, step-by-step explanations, and illustrations</li> </ul> <p> You can purchase the book here:</p> <p> <a href="https://www.packtpub.com/open-cart-1-4-beginners-guide-for-professional-online-shopping/book">https://www.packtpub.com/open-cart-1-4-beginners-guide-for-professional-online-shopping/book</a></p> <p> There is also another book on its way about developing templates for openCart.&nbsp;</p> Sun, 15 Aug 2010 14:02:50 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=13 Nominate OpenCart for Favorite Open Source E-Commerce Application http://www.opencart.com/index.php?route=feature/blog/info&blog_id=12 <p> Packt has launched their&nbsp;fifth annual Open Source Awards. i would like to call on the community to Nominate OpenCart for the favourite Open Source E-Commerce Application.</p> <p> You can make the nomination here:</p> <p> <a href="http://www.packtpub.com/open-source-awards-home/nominate-best-open-source-ecommerce-application">http://www.packtpub.com/open-source-awards-home/nominate-best-open-source-ecommerce-application</a></p> Sat, 14 Aug 2010 9:29:45 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=12 First Commercial Template http://www.opencart.com/index.php?route=feature/blog/info&blog_id=11 <p> Today the first commercial template was uploaded to the extension section. I have been told that more will be uploaded later today. The template costs $29 USD which I think is a bargin for such&nbsp;nice design.</p> <p> <strong>Created By:</strong><br /> jfn99</p> <p> <strong>Link:</strong><br /> <a href="http://www.opencart.com/index.php?route=extension/extension/info&amp;extension_id=154&amp;filter_license=1&amp;sort=e.date_added&amp;order=DESC">http://www.opencart.com/index.php?route=extension/extension/info&amp;extension_id=154</a></p> <p> <strong>Screenshot:</strong></p> <p> <img alt="" src="http://www.opencart.com/opencart/image/cache/data/extension/1280241667.flowershop-500x500.jpg" /></p> Tue, 27 Jul 2010 10:10:19 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=11 OpenCart v1.4.8 has been released http://www.opencart.com/index.php?route=feature/blog/info&blog_id=10 <p> <a href="http://forum.opencart.com/viewtopic.php?f=2&amp;t=15699">http://forum.opencart.com/viewtopic.php?f=2&amp;t=15699</a></p> Wed, 09 Jun 2010 21:09:32 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=10 Development Week (05/23/2010) http://www.opencart.com/index.php?route=feature/blog/info&blog_id=9 <p> Well I'm a little late and hoped to have v1.4.8 done by now, but I needed another week. A lot more little things kept getting added than was originally planned but I think it was worth it.</p> <p> I am just finishing up the new Paypal rewrite and module positioning. I will likely leave the upgrade script the way it was for 1.4.7 as I didn't have time to properly integrate it into the framework. But I think it works for the most part.</p> <p> I should be finished by Thursday with all the coding and then the dev team will test it internally and by Sunday I'd like to release it.</p> <p> Here is a list of ALL the fixes and new features. It is a huge list and I don't want to delay 1.4.8 any further so if it is not on this list, then save your requests for v1.4.9:</p> <p> FIXES:</p> <ul> <li> Coupon discount check only for flat value coupons</li> <li> Pagination in search &amp; specials</li> <li> Worldpay not updating order</li> <li> Admin Country, Zone, &amp; Download pagination</li> <li> Thickbox agree to terms fix on checkout payment page</li> <li> Continue button with ajax add to cart off goes to not found</li> <li> Division by zero if catalog/admin item limit set to 0 (tho it should not be possible)</li> <li> UPS error scenarios weren't showing properly</li> <li> UPS weight display at the title instead of redundantly per-rate</li> <li> UPS Test mode confusion cleared up</li> <li> USPS weight display at the title instead of redundantly per-rate</li> <li> removed "source" for ckeditor to cut down filesize</li> <li> Add $config-&gt;set('config_language', $languages[$code]['code']); to index.php</li> <li> Changed new tables for product_tags and stuff to utf8_bin</li> <li> Order Comments not included in email</li> <li> Added default invoice id &amp; prefix to install/upgrade.sql</li> <li> Added conditional check for the admin header base path: (HTTPS_SERVER) ? HTTPS_SERVER : HTTP_SERVER;</li> <li> restore all languages in backend even if disabled</li> <li> replaced add to cart javascript: $('#add_to_cart').removeAttr('onclick'); to allow handling by other scripts.</li> <li> sort arrow images were reversed</li> <li> Perpetual Payments Test mode confusion cleared up</li> <li> Featured limit default - add (int) to limit in model to prevent error</li> <li> Specials fix for limit in sidebox</li> <li> Going to wrong page while using SEO now shows error page</li> <li> Fixed Combined Tax rate issue</li> <li> Fixed Low Order Fee order total typo for tax setting</li> <li> Fixed Sales tax issue for non-shipped products to use payment address</li> <li> Install admin email not populating the user table</li> <li> Update royal mail rates or make them editable from admin</li> <li> Fix pp standard to use the update statuses and so that curl and fsock both use the proper "else" options.</li> <li> Changed default success message "2-5 working days" to be more vague</li> <li> Reordered the children for "common/header" to appear last so that document class methods can be called from within modules.</li> <li> Fix default weight/length to default to what the setting has.</li> <li> Bestsellers wasn't updating immediately after purchase because the cache wasn't cleared on purchase</li> </ul> <p> ADDED:</p> <ul> <li> Category Description Name to be longer than 32 (255)</li> <li> SEO proper "not found" redirect</li> <li> mail parameters field to mail tab (useful for adding authentication "-f" options and more)</li> <li> Full Customer Details in admin</li> <li> Manual Order Entry/Edit</li> <li> Additional checkbox for order update (Notify = send email, Update = add history)</li> <li> confirm delete added to admin delete/uninstall actions</li> <li> Longer email fields (96)</li> <li> Added product tags to bottom of product page for easy cross-referencing.</li> <li> Auto-select first radio button for shipping or payment</li> <li> increased contact form character count from 1000 to 3000</li> <li> Fixed bug in thickbox js to allow use of rel tag for prev/next additional images with main image in popup</li> <li> Show category description info even where there are no products</li> <li> add customer email to invoice under the payment address</li> <li> added order comments on invoice</li> <li> moved some inline javascript to external files (ajax add to cart now in ajax_add.js)</li> <li> moved coupon box to the payment page to allow coupons to change the possible payment options (i.e. freecheckout for 100% discount coupons)</li> <li> Comments to order invoice</li> <li> Counts for all tabs on product page</li> <li> Optional checkbox to push updated downloads to all previous customers upon new version save</li> <li> Added current download filename under the input box on admin download form</li> <li> Options -Indexes and tpl file disallow to default .htaccess file to prevent showing directory listings</li> <li> CSRF Fix for new admin user insert (captcha on user edit form)</li> <li> Additional Images &amp; Related products count added to tab on product page by default</li> <li> Fixed LIQPAY confirm button</li> <li> Disable Reviews option</li> <li> Enhanced Order Email (HTML Admin emails)</li> <li> Guest Checkout separate addresses</li> <li> Enter key for Product filter in admin</li> <li> Telephone number on invoice</li> <li> Validation check to Product Copy (Daniels request)</li> <li> Add model to the related products in product edit</li> <li> Automatic Copyright in admin footer</li> <li> Added MetaKeywords to products and categories</li> <li> Added return on language load to allow simple array merge for language files</li> <li> Added Send Newsletter By Products Purchased</li> <li> Lots of improvements to cart sidebox (ajax delete item, all totals, view/checkout links)</li> <li> GET method for add to cart</li> <li> Add to cart button in all modules? small + button?</li> <li> Stock decrease option moved to product level</li> <li> Minimum Order Qty (per-product)</li> <li> Product "cost" field</li> <li> Add back default sort order</li> <li> Individual zone/country/postcode for products</li> <li> Cross-linked related products (relationship goes both ways now). Relating product A to B also relates B to A</li> <li> Maintenance Mode</li> <li> Multiple Email address for store email</li> <li> remove/combine the Show Out of stock. Just show it when Stock checkout is no and product is out of stock</li> <li> Add IP Address to order view</li> <li> Paypal Standard rewrite</li> <li> Freecheckout integrated into core.</li> </ul> Wed, 26 May 2010 19:00:05 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=9 Development Week (05/10/2010) http://www.opencart.com/index.php?route=feature/blog/info&blog_id=8 <p> Additional progress on v1.4.8</p> <ul> <li> Free Checkout added to the core. Planning to leave it as an automatic, always-on fallback if the total = 0.00</li> <li> Coupon moved to Payment page as this makes the most sense. Now if you enter a coupon for 100% off and free shipping, free checkout will appear.</li> <li> Added option to Download edit page for pushing the updated version to previous customers. Useful for those selling software that gets free updates.</li> <li> Added email and comments to order invoice</li> <li> Thickbox gallery for main image and additional images is standard now</li> <li> Various other fixes</li> <li> Lots more to do...</li> </ul> <p> Still aiming for the 3rd week of May</p> Wed, 12 May 2010 20:33:12 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=8 New OpenCart Template http://www.opencart.com/index.php?route=feature/blog/info&blog_id=7 <p> A new opencart template has been produced by <a href="http://www.algozone.com/opencart-templates.php?affiliate_id=1278" target="_blank">Algozone</a>.</p> <p> <strong>Template Details</strong><br /> This is an elegant template for electronics and related products. Clean color and balanced location of elements make this template perfect for wide range of other products</p> <p> You can view the template <a href="http://store.template-faq.com/product_info.php?products_id=1351&amp;affiliate_id=1278">here</a>.</p> <p> <strong>Cascading Style Sheets (CSS) files</strong></p> <p> <strong>What You get</strong></p> <ul> <li> Template PHP files in proper directories</li> <li> JavaScript files (if applicable)</li> <li> Optimized design image files for the template</li> <li> Step by Step installation guide</li> <li> Photoshop 8.0+ source file(s) with original graphics design</li> <li> Free Clip Art Library</li> </ul> <p> <a href="http://store.template-faq.com/product_info.php?products_id=1351&amp;affiliate_id=1278" target="_blank"><img alt="" src="http://www.algozone.com/images//templates/OC03C20036/oscommerce-templates-pic1.gif" /></a></p> Tue, 11 May 2010 11:47:11 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=7 Development Week (05/05/2010) http://www.opencart.com/index.php?route=feature/blog/info&blog_id=6 <p> Things are progressing steadily for v1.4.8. So far I've got</p> <ul> <li> Full Customer Details working and finished</li> <li> Admin Order Edit Done</li> <li> Admin Order Entry - 90% done</li> <li> All the major bugs from the 1.4.7 bug thread fixed</li> <li> Ajax Remove buttons for the cart sidebox</li> <li> Full Total details for cart sidebox</li> <li> and more little things.</li> </ul> <p> Too soon to announce an actual target date but I'm aiming for the 3rd week of May</p> Wed, 05 May 2010 5:15:04 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=6 eWay Integration http://www.opencart.com/index.php?route=feature/blog/info&blog_id=5 <p> eWAY is&nbsp;a UK market leading secure, PCI compliant payment gateway.</p> <p> eWay has recently developed a payment extension so their customer can use OpenCart and receive payments via eWay.</p> <p> Link to the eWay payment gateway extension:</p> <p> <a href="http://www.eway.co.uk/developer/shopping-carts/integrated-carts/OpenCART-Integrated-Payment-Service-Provider.aspx">http://www.eway.co.uk/developer/shopping-carts/integrated-carts/OpenCART-Integrated-Payment-Service-Provider.aspx</a></p> Fri, 30 Apr 2010 0:24:18 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=5 OpenCart v1.4.7 http://www.opencart.com/index.php?route=feature/blog/info&blog_id=4 <p> 1.4.7 is available to download!</p> <p> FIXED:</p> <ul> <li> Coupon discount taking more than the product total. Now matches max product total</li> <li> "Total" order total module allowed negative totals if discounts exceeded total. Now stops at 0</li> <li> Several language duplicates removed</li> <li> Some city names updated in sql</li> <li> Fixed potential filemanager while loop error with readdir (Based on php.net's recommendation)</li> <li> Fixed sagepay array for FailureURL</li> <li> Fixed weight based shipping not supporting 0 cost</li> <li> Fixed document $styles and $scripts on header.tpl to properly support the correct options</li> <li> Shifted the shipping POST check to avoid reloading rate request when going to the payment page and not using quote session check</li> <li> Cleaned up field size inconsistencies with email length between the validation checks and the db</li> <li> Fixed login link to correct "&amp;" vs "&amp;amp;";</li> <li> Account approve not allowing logins for existing customers</li> <li> Fixed Google Sitemap xml error to correct "&amp;" vs "&amp;amp";</li> <li> Sort by price converting to string issue</li> <li> store_url duplication in customer approval email</li> <li> Fixed typo in customers "awating" approval function names</li> <li> Fixed typo in order model for "notifiy" in the update function</li> <li> Fixed incorrect Customers Awaiting Approval count on admin dashboard</li> <li> Removed unsafe dompdf.php class file from the dompdf library (support files still intact and safe)</li> </ul> <p> ADDED:</p> <ul> <li> Universal Upgrade Script (supports upgrades as far back as v1.3.0)</li> <li> Added setting language from url ...route=common/home&amp;language=de</li> <li> Added setting currency from url ...route=common/home&amp;currency=USD</li> <li> Added Product Tag table and added search support in tags.</li> <li> Category Status in admin (per-category)</li> <li> Information Status in admin (per-item)</li> <li> Country Status in admin</li> <li> Zone status in admin</li> <li> Shipping Quote Session option in admin</li> <li> Added version constant at the top of the startup.php file to allow programmatic usage</li> <li> Added page warning on pages with multi-tabs to show error at top instead of just the field errors so it is clear</li> <li> Items per page for admin rows configurable via admin</li> <li> Items per page for catalog items configurable via admin (per store)</li> <li> Show Weight on Cart page option in admin (per store)</li> <li> Latest Module</li> <li> Specials Module</li> <li> Featured Module</li> <li> Disable coupon order total will also disable coupon entry box on front end</li> <li> Persist original route if login required</li> <li> Disabling language removes requirement from need for entry in admin</li> <li> Thickbox agree terms on checkout and create</li> <li> Added Model Search checkbox on Advanced Search</li> <li> Added Popular Products model function (Order by Viewed) for future use.</li> <li> Added $product_info array to the product to make echoing additional fields easier</li> <li> Improved order data return without double processing/subset</li> <li> Added support for common base product discount pricing</li> <li> Added Improved language support. Fallback to English for missing entries to avoid fatal errors over missing language file</li> </ul> <p> Notes:</p> <ul> <li> All 1.4.6 compatible mods should work with this version</li> <li> No class changes or removals were made.</li> <li> Be sure to read the new upgrade.txt file before trying the new auto-upgrade script.</li> </ul> <p> Changes:<br /> <a href="http://code.google.com/p/opencart/source/detail?r=105">http://code.google.com/p/opencart/source/detail?r=105</a></p> <p> Download:<br /> <a href="http://opencart.googlecode.com/files/opencart_v1.4.7.zip">http://opencart.googlecode.com/files/op ... v1.4.7.zip</a></p> Wed, 28 Apr 2010 0:59:38 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=4 Algozone is a New Sponsor http://www.opencart.com/index.php?route=feature/blog/info&blog_id=3 <p> Algozone (<a href="http://www.algozone.com">http://www.algozone.com</a>) has become a sponsor for the the OpenCart project. We are very excited that Algozone is going to be offering OpenCart templates.</p> Tue, 27 Apr 2010 22:51:06 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=3 New OpenCart Main Web site Design http://www.opencart.com/index.php?route=feature/blog/info&blog_id=2 <p> I have just changed the main opencart site. It has many new features including sections where you can upload your site to the live sites section, extension management, a bug tracker etc..</p> <p> More will be coming soon!</p> <p> enjoy!</p> Tue, 27 Apr 2010 17:37:58 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=2 GeoZones [for Dummies] http://www.opencart.com/index.php?route=feature/blog/info&blog_id=1 <p> Error: Shipping method required!</p> <p> This seems to plague a lot of people so I will try to make some GeoZones for Dummies notes here:</p> <p> Glossary</p> <ul> <li> Country - A country entry in in OpenCart'</li> <li> Zone - a piece of land parented by a country. States, Territories, Provinces that belong to a country</li> <li> GeoZone - short for "Geographical Zone"&gt;</li> </ul> <ul> <li> GeoZones are created to help define a geographical "zone" of the earth to be used for either shipping or taxation.</li> <li> Separate GeoZones can be created for tax &amp; shipping or sometimes combined</li> <li> GeoZones can be comprised from a single country or zone, or multiple countries and zones</li> <li> Think of a GeoZone as your own personal "Label" for existing countries and zones. If you were to redesign the world, you could label your own country called "Happy Hippo" and it would include whatever countries/zones you wanted.</li> </ul> <p> Creating a "Shipping" GeoZone</p> <ul> <li> A shipping geozone is an area of land that you want to have specific rate(s) setup for.</li> <li> Name your zone something intuitive so you remember what it is for (e.g. "USA Shipping")</li> <li> When customers create an account, he chooses what zone and country he is from. If that zone &amp; country match up with the same zones and countries within a specific GeoZone, it will show up during checkout.</li> <li> You can have multiple geozones with overlapping countries and zones. In these cases, both options will display during checkout and the customer can choose the cheaper option.</li> </ul> <p> Example. Create &amp; Test a USA Shipping GeoZone:</p> <ul> <li> In the admin menu, Goto Admin-&gt;Configuration-&gt;Localisation-&gt;Geo Zone</li> <li> Click "Insert" to add a new GeoZone<br /> Geo Zone Name: USA Shipping Zone<br /> Geo Zone Description: USA Shipping Zone</li> <li> Click the "Add Geo Zone" button<br /> Country: United States<br /> Zone: All Zones</li> <li> Save</li> <li> In the admin menu, Goto Extension-&gt;Shipping</li> <li> Edit one of the zone modules (like weight-based or <a class="postlink" href="http://www.unbannable.com/ocstore/shipping_modules/zone_plus">zone plus</a>)</li> <li> There should be an entry for your new "USA Shipping Zone". Enter the rates as instructed.<br /> (ex. 5:10.00, 7:12.00, 10:14.00, 50:63.50, 999:200.00)<br /> <br /> Be sure that you set the ceiling high enough. For example, if you are configuring the weight-based shipping, and only go up to 20lbs, then if a customers cart totals 21lbs or more, he won't see the zone option available because the range is too small. So be sure to go high enough to cover large orders. This is typically when you start seeing this error: Error: Shipping method required!. It means that there are no available shipping options because the only one you have enabled doesn't cover all ranges. Also be sure you've added the geozones you need. If you add a geozone for USA only, then people with addresses outside of USA will not have any options.</li> <li> Save and goto the front end.</li> <li> Create a customer account and be sure to set the Country to "United States" and the zone to any state.</li> <li> Buy a product and checkout. You should see the USA Shipping Zone option at the price level that matches the weight range of the products in your cart.</li> </ul> <p> Creating a "Tax" GeoZone</p> <ul> <li> A tax geozone is an area of land that you want to have specific tax rate(s) setup for.</li> <li> Name your zone something intuitive so you remember what it is for (e.g. "California Tax Zone")</li> <li> The product gets set with the new Tax Class that associates with this geozone.</li> <li> When customers create an account, he chooses what zone and country he is from. If that zone &amp; country match up with the same zones and countries within a specific GeoZone, it will apply the tax to the product during checkout. (Or immediately if Display Prices with Tax = True).</li> </ul> <p> Example. Create &amp; Test a USA Tax GeoZone</p> <ol> <li> In the admin menu, Goto Admin-&gt;Configuration-&gt;Localisation-&gt;Geo Zone</li> <li> Click "Insert" to add a new GeoZone</li> <li> Geo Zone Name: California Tax Zone</li> <li> Geo Zone Description: California Tax Zone</li> <li> Click the "Add Geo Zone" button<br /> Country: United States<br /> Zone: California</li> <li> Save</li> <li> In the admin menu, Goto Admin-&gt;Configuration-&gt;Localisation-&gt;Tax Class</li> <li> Click "Insert" to add a new Tax Class</li> <li> Tax Class Title: California Tax 9%</li> <li> Tax Class Description: California Tax 9%</li> <li> Click "Add Tax Rate"</li> <li> GeoZone: California Tax Zone</li> <li> Description: CA Tax 9%</li> <li> Tax Rate: 9.0</li> <li> Priority: 1</li> <li> Save</li> <li> In the admin menu, Goto Catalog-&gt;Product</li> <li> Insert/Edit products and find the Tax Class entry under the Data tab. Change this to the new Tax class.</li> <li> Create a customer account and be sure to set the Country to "United States" and the zone to "California".</li> <li> Buy a product that has the assigned tax class and checkout. On the confirmation page, the "CA Tax 9%" tax should be added to your Totals.<br /> <br /> If you need to make a "Rest of the World" zone and don't want to have to manually add each country, I created this mod: <!-- l --><a class="postlink-local" href="http://forum.opencart.com/viewtopic.php?f=23&amp;t=7512">viewtopic.php?f=23&amp;t=7512</a></li> </ol> Tue, 27 Apr 2010 14:46:50 CDT http://www.opencart.com/index.php?route=feature/blog/info&blog_id=1