4 Tips on How to Choose a SaaS SEO Agency

A quick Google search is probably your first step if you’re in the market for an SEO agency.

But that’s like searching for a needle in a haystack.

You’re on the right page to solve that problem. This article shows you:

  • Common mistakes you can make

  • How to judge these SEO agencies’ offers through the lens of your needs

  • Insider tips for choosing the best SaaS SEO agency

Keep reading below.

1. Make Sure They’re Legit

The first step when hiring a new company is ensuring they’re legit. That’s even more important with SaaS SEO agencies who should only use white-hat SEO techniques.

Unfortunately, some SEO marketing agencies use black or grey-hat SEO techniques, such as:

  • A PBN (Private Blogging Network) of websites that cite each other instead of getting legitimate links from authoritative sources

  • Content automation and keyword stuffing

  • Sneaky redirects

  • And more

Here’s an example of keyword stuffing in the footer link to improve the website’s SEO score: