E-commerce Video SEO: The Key to Outranking Your Competitors

Video is becoming an increasingly prominent part of the internet, and it's been proven that we remember images and videos much more than plain text.

Video conversion rates are staggering and, in many cases, outperform regular text and graphic content. Think about it — when pages load faster, people stay longer. 

An Overview of Video SEO

Video Search Engine Optimization (VSEO) is optimizing your video content so search engines, social media platforms, and other digital services can find it. This is an integral part of any online marketing strategy because it helps you reach more viewers and increase conversions.


It's important to note that video SEO is not just about making sure Google can crawl your videos; it's about ensuring viewers can find them easily when searching for specific terms or phrases related to your business or industry. 

Creation of Videos

More than 80% of people who watch a video will remember what they watched and stay convinced by the content. Videos aren't just a great way to provide search engine optimization benefits like rankings and inbound links to your site. They also increase brand loyalty. 


When it comes to video SEO, there are three main types of videos:

  1. Explainer videos – They are usually used for new products or services or to explain the benefits of your product or service.

  2. Reviews – These can be reviews of existing products or services or other companies selling similar products or services.

  3. Customer testimonials – They help build trust between your brand and potential customers, as they can show how other people have benefited from your product or service.

Video SEO for Ecommerce Websites

Here's how to create video content that will help your e-commerce site rank in search results:

Curate a Video Strategy

The first step is to create a video strategy for your website. This means setting goals and determining what content you want to produce (e.g., product demos, how-to's, testimonials).

If you already have some ideas, great! If not, try brainstorming by considering the videos that benefit your customers the most. Once you've got an idea of what type of videos you want to make, it's time to start planning how they'll fit into your marketing strategy.