Ecommerce SEO: How Online Stores Can Drive Organic Traffic


Image by mohamed Hassan from Pixabay 

If you’re in the ecommerce business, then you know that getting organic search traffic is a must. Often times, we hear about SEO and it sounds like an overwhelming process. However, if you break down the components of ecommerce SEO into small manageable steps, it becomes much easier to understand how to optimize your website so that you can drive more organic visitors. In this blog post we will go over how online stores can increase their organic traffic by implementing these strategies:

What is Ecommerce SEO?

Ecommerce SEO, which has recently become more popular, is a type of search engine optimization that's geared toward online stores. It can be used by any business that sells products or services through their website (or both). This includes physical and virtual shops as well as marketplaces like Amazon and Etsy.

While regular SEO is focused on increasing your rankings in organic search results for terms related to your industry (like "digital marketing agency" or "plumbing company"), ecommerce SEO focuses on optimizing your products' listing pages for keywords related to the types of products you sell. For example: if you run a clothing store on Shopify, then all of your product descriptions will likely include words like "dress," "shirt," etc., while someone looking up those keywords may see them appear under different categories (e.g., shirts).

Track and monitor your keyword rankings

It's essential to track your keyword rankings and monitor your organic traffic, because it will help you determine which keywords are driving the most visitors to your site. If a keyword brings a lot of visitors, but not many conversions, then it might be time for you to invest in that term or inject more relevant content into your site.

If a particular page is ranking well for an important keyword phrase, but the page doesn't have much traffic coming from that term (or any at all), then this indicates that there's something wrong with either the SEO of that page or its content.

Site structure

Use a sitemap to help search engines crawl your site. A sitemap contains a list of all the pages on your site, along with information about when they were last modified. This helps search engines keep track of where to find each page on your site so they can index it accordingly in their listings.

Use a blog to help search engines index your content. Posting new articles every week (or month) will increase the number of times that Google sees you as an authoritative source of information on its results pages, which should make ranking higher easier—and more profitable!

Use breadcrumbs or a site map to help search engines index your content more accurately and efficiently than without these tools in place; having both options available gives you flexibility in case one way doesn't suit all needs perfectly well enough yet still requires some tweaking before being used consistently across ecommerce sites worldwide.

Optimize page titles and meta descriptions

In your page titles and meta descriptions, use the keywords you've selected to describe what the page is about. Your title could be "free shipping" or "new arrivals" or whatever else you want to put in there. Just make sure that it's relevant to what people are searching for.

Also, don't forget to optimize your meta descriptions! These descriptions appear on search engine results pages (SERPs) and are meant to entice searchers into clicking on your link instead of another one that may appear above yours in the SERPs. That way, you can get more clicks from these valuable organic visitors than if no one clicked at all.

In short: Use your page titles and meta descriptions as opportunities to remind people why they should click through!

Optimize Product Category Pages for SEO

Your product category pages are the ideal place to link to related products, relevant content and your homepage. They’re also a great opportunity for you to provide valuable information about your products.

If you don’t have an existing category page for each of your product categories, start by creating one. You can do this by creating a new page on your website and adding the appropriate navigation tags (e.g., "/category/pants"). Then add links from this page back into all of your product pages so that visitors can easily find more information about each particular item they're browsing right now.

SEO optimization is important for your business, and without it, it is almost impossible to achieve good results. The rules are constantly changing and it's hard to keep up. More and more often, companies decide to hire experts, such as the well-known SEO agency from Sydney, because this way they get fast and excellent results.

Product pages should aim to sell

Your product pages should aim to sell. If a visitor lands on your product page, they should be able to quickly and easily determine whether or not the product is right for them. This is where effective copywriting comes into play: The copy needs to be clear, concise and persuasive in order for you to make sales.

The first thing visitors will see when they arrive at your site is an image of your product, so it’s important that this one element conveys everything about your item that you want potential buyers to know: What problem does it solve? Why are you better than the competition? Is there anything special about this item?

Your second important tool in directing people toward making a purchase decision is well-written bullet points above each main heading or feature of what makes it unique from other similar offerings on the market (if applicable). In addition, don’t forget about including social proof such as customer reviews — ideally with an average rating of 4 stars or higher — as well as links back offsite if available so users can read more information about these topics elsewhere online if desired before deciding whether or not these claims are valid enough reasons for them personally wanting one too!

Highlight your USP on your product pages

What is a USP?

A Unique Selling Proposition, or USP, is your unique value proposition to customers. In short, it's how you stand out in the crowd—and it can be used to drive organic traffic by putting your best foot forward on product pages.

How do I highlight my USP on my product pages?

First off, make sure that your USP is unique! If there are other stores offering similar products but with different features and benefits (i.e., better quality than yours), then those stores may have a better chance of ranking organically than you do if they have an identical feature set as well as a better target audience because their site is optimized for keywords related to their niche market (think: "best dog toys for chewers").

User-Generated Content


Photo by Bibi Pace on Unsplash

User-generated content (UGC) is exactly what it sounds like: content created by your customers, which can be in the form of reviews, blog posts and photos. Since Google loves rich, useful UGC that's relevant to your customers and helps them find what they're looking for, there are many benefits to this strategy. The first benefit of using UGC is that it helps you rank better in Google. When users see new reviews or other forms of user generated content on your site, they'll start associating those things with your brand name—in turn sending more organic traffic your way because Google knows you have high-quality information about the product or service being reviewed or discussed.

Another benefit is that UGC gives people a reason to visit your site—and stay on it for longer periods of time! People love sharing their experiences with others; especially when those experiences involve something fun like traveling or cooking delicious food at home (two examples from our own lives).

Trust Signals That Increase Online Sales

  • Positive reviews.
  • A reputable brand.
  • High-quality images and product videos.
  • Social media shares, likes and comments.

Trust signals are important for both brand awareness and conversion. To increase your online sales, you need to consider how trust signals will help you rank higher in search results so that potential customers can find you more easily when they're searching for products like yours on Google or Bing, while also helping you convert more visitors into customers by providing them with what they want—information about the products they're interested in buying from one of your competitors who isn't using trust signals effectively!

Search Appearance in Google Search Results Pages

Schema markup is a way for you to tell Google what the most important information on your page is. You do that by adding special tags in the code for your website and blog posts, which lets Google know that certain text or sections are more relevant than others. For example, if you have an article about “How to make guacamole” and there's a recipe included in it, you can use schema to tell Google which parts of your article contain recipes and where they appear so that they're easier for people (and Google!) to find.

We hope this post has given you a better idea of what ecommerce SEO is, and how you can use it to drive more organic traffic to your online store.