Effective Data Gathering Strategies for eCommerce Businesses

Have you ever taken a moment to ponder on what it truly takes to thrive in the world of e-commerce? Well, the key lies in possessing a profound understanding of those who engage with your products and services. Yes, you guessed right- we’re referring to your customers.

To succeed in this turf, it’s all about gathering and analyzing data to gain those incredible insights into customer behavior, market trends and overall business performance. However, to make those informed decisions and dominate the game, you need some seriously effective data gathering strategies.

Sit back and join us as we dive into the exciting world of data collection and discover strategies that will amp up your e-commerce growth!

Types of Customer Data

Knowing the types of customer data can guide you to understanding which data to collect, and how to go about it.

Personal data gives you a basic image of who your customer is. Some important information which could be overlooked are provided here. These include customers' names, gender, education level, and other demographic data. One can easily derive this information using the website sign-up process.

Quantitative data helps to provide insights into patterns, trends, and relationships. It involves collecting data through surveys, polls and questionnaires. These are usually represented in the form of numbers or counts.

Qualitative analysis focuses on gathering in-depth insights and understanding the subjective experiences, opinions, and motivations of customers. It involves methods like open-ended surveys, focus groups, and interviews, to collect non-numerical data. Here, a customers' psychological behavior is well analyzed.

Why is Collecting eCommerce Data Important?

Customer data bridges the gap between you not knowing your customers at all, and understanding them perfectly.  By diving into their shopping activities, past purchases and even those abandoned carts, businesses can create products and services that are tailor-made for success. 

E-commerce data gathering is a form of people analytics that helps you collect and analyze data to make informed decisions for your business. It can be likened to having special binoculars that see through your customers' hearts and assists you in meeting their every demand. 

With these valuable insights right at your fingertips, you can build trust and create unforgettable shopping experiences for them. 

These are some of the ways one can use the power of data collection to drive growth for their e-commerce business:

Website Analytics

To proceed on your data gathering journey, you must start by equipping yourself with some great analytics tools.

These powerhouses give you the breakdown of website traffic, user behavior, and conversion rates. Google analytics is the go-to choice for many, offering comprehensive data on page views, bounce rates, and session durations. With these insights, you can optimize your website and marketing efforts like a pro and give your competition a run for their money. 

Microsoft Excel is another trusted tool to perform analytical wonders. This amazing platform helps you organize and analyze large sets of data with such ease, and like a pro! With it, you can slice and dice your numbers, create eye-catching visuals and perform all sorts of calculations. 

If you want to take your skills to the next level, consider taking an excel course. It will help you use the platform more efficiently. 

Utilizing Customer Surveys and Feedback

Time to get up close and personal with your customers! Customer feedback and surveys are invaluable sources of data for e-commerce businesses.

Do you want to know their preferences, pain points, and expectations? Just ask them! Create some user-friendly survey forms, pop-up polls, or feedback mechanisms on your website, and watch the data flood in.

Also, do not forget those post-purchase surveys and email follow-ups. However, be sure to keep it concise, in order to sustain their focus while responding to your questions.

The insights you gather will help you level up your game, tailor your product offerings, and keep those customers grinning from ear to ear. 

Social Media Insights

Have you thought about opening a social media account and tracking user behavior there? Platforms like Facebook, Instagram, and Twitter have a large audience. You can monitor these social channels and collect relevant data to get some really useful insights. 

Also, via your social media business pages, analytics can show your top performing posts, and interests of your customers. Information collected can be used for creating top-notch campaigns and gaining more customers.

Abandoned Cart Emails

In the first quarter of 2023, a whooping 81.7% of shopping orders were left hanging. We know situations like this can be super disappointing, but here's the exciting part! Abandoned cart emails can swoop in to save the day. 

They gently remind customers about their unfinished purchases, and even offer enticing incentives to bring them back. It's a genius way for businesses to get inside the minds of their customers and enhance their shopping experiences.

Customer Profiles

Taking a closer look at your customers' profiles could hold the key to an incredible wealth of information. What you'd derive from data such as their age, gender, location and preferences could surprise you! 

Learning about this information will give you the opportunity to relate with them on a more personal level.

This enables you to channel your marketing strategies in a more focused manner. You can also offer tailored product recommendations and enhance their overall experiences. 

Product Reviews

Product reviews can serve as a reliable means to gather insights from existing customers. When customers drop their reviews, either positive or negative, you are equipped with information to make better decisions. Using this, you can easily figure out the impact of your products and services on customers.

Also, when the reviews are positive, you naturally gain the trust of potential customers. This will then lead to a massive sales boost.

Click-Stream Tracking

Time to put on your detective hats! Do you want to know how users interact with your website? Well, here's your answer! Heatmaps and user recording tools allow businesses to understand customer journeys, thereby optimizing the user experience.

You can visualize user behavior, and monitor where they click, scroll or spend the most time. One can also figure out if a user is experiencing some confusion or other challenges along the way. By analyzing this data, you as a business owner can identify areas of improvement, optimize website layouts, and enhance navigation.

Heatmaps and user recordings provide insights into user preferences, pain points, and conversion bottlenecks. This enables you to make data-driven decisions to boost sales and engagement.

Customer Purchase History

When businesses keep tabs on what their customers have bought before and what they like to shop for, it can make a difference.

Armed with this knowledge, business owners can send personalized messages and offers based on the tone already set by their customers.

Referral Tracking

Tracking how customers find your website is an effective data gathering strategy. You can make it happen by tapping into the power of social media and search engines. Afterwards, you can offer referral bonuses to customers to encourage word of mouth marketing.

This not only helps to create buzz around your business. It also provides valuable data on customer acquisition channels. It's a super reliable strategy to boost brand awareness, drive customer engagement, and assist you in making informed marketing decisions.

Delivery and Shipping Data

Recording shipping addresses and delivery times helps e-commerce businesses optimize logistics. It allows you to identify high-purchase areas, and strategically locate warehouses for faster shipping options.

This data-driven strategy enhances customer satisfaction and improves overall operational efficiency.

Implementing A/B Testing

Another way to gather data for your ecommerce could be through a little experiment. Sounds fun right? A/B testing, like the name implies, is a method that allows you to create two versions of a webpage or a marketing campaign to see which one comes out on top.

By randomly dividing an audience and showing them separate versions, you can gather useful data. You as a business owner can then see which performs better in terms of click-through rates, conversion rates, or other key metrics.

Live Chats and Customer Support Interactions

Connecting with your customers in real-time through live chats and customer support interaction is super important. These chit-chats can have you answering their questions and providing assistance to them, all while still gathering data. You can decide to install a chat-bot, or employ a customer support team.

When you're there for your customers and give them that personal touch, you become their reliable ally. You build trust, sort out any issues, and create a positive experience. You can generate customer loyalty using this strategy.

Influencer Marketing Performance Analysis

Are your influencer and affiliate marketing campaigns crushing it? You deserve to have all the details! Analyzing their performance gives you valuable data to make savvy decisions. It's like getting the scoop on which influencer is pulling their weight, and who isn't. After finding out, you can either re-strategize, or maintain current marketing efforts. 

It's an incredibly effective way to optimize your marketing and reach even more customers. 


To all our friends navigating the ever-changing world of e-commerce, now you can journey with a more focused direction in mind. The strategies mentioned such as website analytics, abandoned cart emails, product reviews, social media insights, customer surveys etc. are the keys to conquering the e-commerce space. 

When you employ these strategies, enhancing customer satisfaction and staying ahead of the competition becomes a walk in the park. With data as your guide, you can unlock new horizons of growth and establish a strong foothold in the world of online commerce.