How to sell internationally with Afterpay

Reach more customers, in more countries, with Afterpay’s Cross Border Trade program.

In a digital-first world, businesses have more opportunity than ever before to grow into new markets, and expand beyond their borders. 

However, sometimes the simplest things can be the biggest challenge. One of these challenges can be payments. How do you accept payments from other currencies? How do you convert them? How does it all work when it comes to tax time?

To make things simple, Afterpay enables its eligible merchants to access global markets with Cross Border Trade, including Australia, New Zealand, the United Kingdom, Canada and now the United States. You can now put your brand in front of millions of Afterpay customers overseas who are ready to shop and love your products.

What is Afterpay’s Cross Border Trade?

Afterpay’s Cross Border Trade program allows eligible merchants to trade internationally without having to invest in setting up their business and associated operations locally in those countries. 

The program is available in a number of countries, including Australia, Canada, New Zealand, United Kingdom, and the United States. 

How does Cross Border Trade work for your customers?

  • An Afterpay customer shops your product and selects to check out with their Afterpay or Clearpay account.

  • The customer sees a clear breakdown of the product payment plan in their local currency.

  • The customer pays for your products with their Afterpay or Clearpay account and checks out in their local currency.

  • Afterpay pays your business the full amount of the purchase minus the merchant fee in your local currency. No set-up fees, transaction fees or foreign exchange commissions are applied to the exchange rate prior to performing the conversion. A small incremental cross border transaction fee will apply as set out in our agreement with you.

What are the benefits?

Afterpay’s Cross Border Trade program helps businesses reach more customers in more countries, which can lead to more sales. Not only that but Afterpay’s Cross Border Trade program makes selling in more countries easier, by removing the need to set up operations or bank accounts in new countries. And it’s easy and fast to set up.

Tell international customers you offer Afterpay

Once you’re set up and ready, get the full benefits of selling overseas by letting Afterpay customers know you’re there. 

There are three key ways you can shout Afterpay from the rooftops!

  1. On your website: Don’t forget to include the Cross Border Trade banner on your website so Afterpay customers know they can shop from overseas. Banners can be used on the home page and also placed on the checkout page.

  2. On your socials: Promote your business in international markets across social channels. We’ve provided you with some handy social assets here, but look out for the best ways to get your brand out. Utilize hashtags that are trending in your desired country, run some sponsored posts for that market, or post some country-specific messaging to reach customers wherever they are.

  3. In your emails: If you’re already building a base of overseas customers in your database, be sure to let them know you’re now shipping to their destination.

The Cross Border Checklist 

Whether you’re new to Cross Border Trade with Afterpay, or wanting to reach US customers, we can help you get set up. We’ve put together a handy five-step checklist to get you going. 

Discover which checklist is right for you:

"I already use Afterpay's Cross Border Trade but want to now sell to the United States." Download checklist

"I want to enable Cross Border Trade for the first time." Download checklist

Still not using Afterpay to boost your small business growth? You’re missing out! Click here to learn more about Afterpay and OpenCart’s partnership benefits.

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