Impactful TikTok Ads: From Creation to Targeting

In this digital era, it has become very important to increase awareness and engagement of your brand on social media platforms. When you get a chance to promote your brand through short videos, you should definitely do it on TikTok, one of the best short-form videos. Nowadays TikTok is not only famous for entertainment, but people also use it to promote their businesses and brands. Most companies, whether big or startup, are incorporating TikTok into their marketing strategy.


If you are also thinking of showcasing your brand on TikTok then this article is best for you. Here you'll learn how paid advertising can be a game-changer and give your brand a real boost. Along with this, you will also know how you can increase TikTok followers and TikTok likes on your profile with the services of Boosted Spark. Let's understand in detail!

Why TikTok Marketing Matters

Going viral on TikTok is related to the trend of TikTok. You need to upload creative content on TikTok that will drive organic reach to your profile. Users on TikTok love short, catchy and entertaining videos. You also have to use trending music, challenges and hashtags in your video smartly, so that your video also goes viral quickly.


  • High Engagement: TikTok users are very active and engaged on TikTok which can help you grow your brand and business.

  • Global audience: Users use TikTok globally, so your brand connects with a global audience.

  • Creative freedom: Videos on TikTok are very short, so you have to upload your content smartly and creatively.


Today, promoting a brand has become so easy because you can easily promote things like fashion, technology, education or fitness on TikTok. By using paid promotions like TikTok Ads to establish a presence on TikTok, you can increase your brand's visibility and reach even more.

The Power of Engaging Content for More TikTok Followers & Likes

Content is the most powerful tool on TikTok through which you can gain lots of TikTok followers and likes. The more viral your content is, the more users will connect to your profile and the more your followers will increase. These are the 4 most important things to make your content go viral on TikTok:

Storytelling

Storytelling is a great idea to make your video viral. There is a short video show on TikTok, you can also make your video in the form of a short story, so you can easily grab people's attention. You can create your own stories like before and after transformations, BTSs (behind the scenes) or giving tips.

Trending Challenges and Hashtags

New challenges and #hashtag trends are constantly coming on TikTok. Take advantage of it in time, present it with your creativity and give your video a chance to go viral. With this your video gets a lot of likes and views.

Relatability and Entertainment

Your video should be such that your audience can easily connect with it. Users will definitely engage with your content if the video is reliable and entertaining.

Consistency and Frequency

Consistency is very important if you want to make your videos go viral and impact the TikTok algorithm. If you post regular content, the TikTok algorithm will push your content, increasing its exposure even more.


And when you promote these organic videos using Boosted Spark to buy TikTok followers and buy TikTok likes, you will multiply the existing engagement. An organic-plus-paid approach can take your brand presence to a whole new level.

Step-by-Step Guide to Creating a High-Performing TikTok Ad

1. Set Your Campaign Objective

In the first step, you will first decide on the objective and set that objective on TikTok Ads Manager. In this you will tell whether you want to increase awareness of your brand, or increase website visits, or increase TikTok followers or TikTok likes.These are some of the objectives of TikTok ad managers:

  •  Reach

  • Traffic

  • App Install

  • Conversions

  • Video Views

Once you have defined the objective well, it becomes clear to you how you have to create ads.

2. Choose the Right Ad Format

There are different formats created for brands to run ads on TikTok, such as:

  • In-feed ads: Here ads are shown in the “For You” section of users.

  • Brand Takeover Ads: These ads are shown first when users open the TikTok app.

  • TopViwe Ad: This is similar to a "brand takeover", except the video should be 60 seconds long to increase engagement.

  • Branded Hashtag Challenges: This is a type of passive brand ad format where you can launch your own branded challenge.

3. Craft Compelling Creatives

Engagement is higher on TikTok videos that contain creative content. The way you create your ads should be creative and engaging:

  • Captions: Capture the audience's attention by using catchy and interesting captions.

  • Audio and Music: Music and audio play a very important role on TikTok. So use trending audio and music in your videos.

  • Vertical Videos: TikTok is a vertical platform, so you can upload your videos in vertical format, for which you can keep the aspect ratio at 9:16.

4. Implement Clear CTAs (Call to Action)

Don't forget to use a call-to-action (CTA). You can use CTAs like “Shop Now”, “Signup” and “Learn More” for brand awareness.

Targeting Your Audience Effectively

You can also target your audience in the TikTok Ads Manager, in which you can specifically define your audience:

  • Demographics: Here you can further target the audience by defining age, gender, location and language.

  • Interests: You can select interests like cooking, fashion, gaming, technology and beauty etc,.

  • Behavior: This is a kind of advanced option that TikTok provides you in which you set goals based on audience behavior like – app usage, ad engagement, videos viewed or content interactions.


Pro Tip: You should start small at first and see what the conversion rate is. Expand your parameters if the conversion rate is responding well.

Influencers and Collaborations for Ad Boosting

These days, influencers and collaborations are quite a trend on all social media platforms. For this reason, if you also collaborate with influencers and create content, the visibility and reach of your content doubles.

  • Selecting an influencer: While selecting an influencer, you need to check these things – content style, audience and engagement rate.

  • Collaboration Format: Decide the format of your collaboration in which you will promote your brand/product.

  • Contracts and Guidelines: Clear all the contracts and guidelines with your influencers before finalizing so that there are no issues after the final result.


Pro Tip: If you have a high number of genuine followers on your profile, there will never be a problem in creating an influencer to collaborate. This is the smart way to buy TikTok followers with Boosted Spark. Boosted Spark provides you with real TikTok followers and real TikTok likes which helps in increasing the visibility and reach of your content.

Measuring & Optimizing Performance

When we run TikTok ads, we have to maximize the ROI, but for this we have to use a right strategy which you can track by tracking the performance of the campaign. Some important metrics:


  • CTR (Click-Through-Rate): In this you can see how many users saw your ad and how many clicked on that ad.

  • CPM (Cost Per Mille): Cost per 1000 impressions. This is most important for brand awareness campaigns.

  • CPC (cost per click): If you want to know about website traffic and conversions, CUP is worth tracking.

  • Engagement Rate: Engagement rate means how much engagement your content gets and you track it through likes, comments, shares and watch time.

Tips for Optimization:

  • Keep adding creativity to the ads so that the audience does not get bored.

  • Refine your audience if you're not getting the right conversion rate.

  • Allocate budget to companies that are more successful, and either sideline underperforming companies or change their creative/targeting.


TikTok is not used only by Gen-Z, here you will find members of every age group. So, if you want to give a strong foundation to your business and brand awareness, use the TikTok platform smartly. TikTok ads can be used in the right way as it is a powerful tool.


Use your impressive creative campaign ads to increase your TikTok followers as well as visibility and reach.