Earlier this year afterpay announced an exciting partnership with OpenCart. Through this partnership, OpenCart merchants can offer Afterpay or Clearpay as a payment option, enabling customers to “buy now, pay later” (BNPL).
But what does this really mean for you? We’ve put together four ways you can supercharge sales and grow your business with Afterpay and Clearpay.
1. Offer Afterpay everywhere it’s available.
Through the OpenCart partnership, merchants can sign up to Afterpay and offer it across eight key markets: North America, Canada, United Kingdom, France, Italy, Spain, Australia and New Zealand. If you’re operating across multiple markets, ensure you’re set up to offer your customers a better way to pay… that’s Clearpay in the UK and Europe, and Afterpay in all other markets.
2. Attract new customers with Afterpay assets.
Globally, Afterpay has more than 16 million active customers. It’s important to make yourself known and available to this audience. Afterpay provides its merchants with a variety of marketing assets for online, and in-store visual merchandising if you’re offline. Once you’re signed up, download these assets and start attracting new customers.
3. Improve cart abandonment with Express Checkout.
Once you’ve brought customers to your site, it’s time to focus on cart conversion and volume. Enter Express Checkout. Express Checkout fast-tracks and simplifies the checkout process for shoppers and has shown to increase cart conversion rates. Be sure to implement Express Checkout during your integration. Express Checkout is available in North America, Canada, UK, Australia and New Zealand.
4. Place Afterpay on your home page.
It’s one thing to sign up with Afterpay. But to really see the benefits, it’s important to let your customers know you have it. There are several spots you can place Afterapy across your homepage to increase conversions including:
Top strip: Placing Afterpay at the top of your home page alerts customers to the fact that Afterpay is available from the moment they enter your site.
Website footer: Including Afterpay in your footer, and even better linking to a dedicated landing page, means your customers can easily understand how Afterpay works.
Above the fold: Showcasing that you offer Afterpay above the fold, means customers are immediately aware it’s a payment option.
Ready to partner with Afterpay or Clearpay to create, scale and run your online store? Sign up and offer your customers a better way to pay.
Sign up in four simple steps:
Complete the expression of interest form and you’ll receive an email to begin your application.
Complete your Afterpay or Clearpay application and allow 3-5 days for processing by Compliance.
The team will be in touch if we require any further information, otherwise sit tight.
Complete the final integration steps and download the OpenCart plugin. Then you’re ready to begin offering Afterpay or Clearpay!
Find out more about OpenCart’s partnership with Afterpay and Clearpay.