In the world of e-commerce, the competition is tough and only getting tougher. Online stores need to stand out from the rest if they want to succeed. OpenCart's free ecommerce script can help with just that. It offers store owners the tools they need to optimize their store and increase conversions.
And in this blog post, we’ll talk about the ways to optimize your store for more conversions with OpenCart’s free script. From product display to customer service, OpenCart offers a variety of options to help store owners get more conversions.
Let’s dive into it.
Optimizing Your Product Page
Product pages are crucial to increasing conversions. Think about it.
Jamie Irwin, Marketing Executive at Service Club, shares, “When visitors land on your store, they like a product, the first thing they analyze before clicking on the ‘buy’ button is…product page. If it fails to convert, you lose the customers right there.”
The good thing is, OpenCart gives you such features built-in to your store, which you can use to improve your store’s conversions.
There are several things you need to optimize to fully make it conversion-focused. The first thing:
“Product descriptions can make or break the sale. It’s not just the copy, but also photos, relevant terms, and right categories that combine together to make visitors convert into a sale”, says David Green, CMO of Classy Women Co.
David further added, “On our women's fashion category pages including necklaces, earrings and bracelets products, we make sure to include salesy product descriptions along with original product images that helps us customers know about our products even better.”
Here’s how to make the most out of them:
High-Quality Images: Utilize images that showcase product features and benefits and allow customers to visualize the product. Upload multiple images per product in OpenCart.
High-Converting Copy: Write emotion-driven copy that resonates with your audience, so you can successfully convert them into a customer.
Keyword Optimization: Use relevant keywords in product descriptions to improve search engine ranking. Use keywords in a natural and meaningful way.
Proper Product Categorization: Help customers navigate your store and find products they need. Improve customer experience and search engine understanding of site structure. Use multiple categories and subcategories in OpenCart.
“Product availability is a crucial aspect of any e-commerce store, and it's surprising how many new sellers overlook this important aspect. If you're a new seller, don't make the mistake of assuming that just because a product is listed on your store, customers will automatically be able to purchase it”, says Jeoffrey Murray, Digital Marketing Expert at Solar Panel Installation.
Think about it this way: when you're shopping online, you expect to find the products you need, in the quantity you desire. Imagine how frustrating it is when you've added a product to your cart, only to find out that it's out of stock. This not only ruins the shopping experience, but it can also drive customers away from your store, potentially for good.
So, what can you do to avoid this? Well, the first step is to make sure that your product availability is clearly displayed to customers. This could be a simple message saying 'In Stock' or 'Out of Stock', or even a live update of the stock quantity.
Additionally, offering product variants can also help with product availability. For example, if a customer is looking for a t-shirt in size medium, and it's out of stock, you could suggest alternative sizes or even different styles of t-shirts that the customer might like.
Here's an example: let's say you're selling coffee beans, and you have three different varieties: Colombian, Ethiopian, and Kenyan. If the Colombian beans are out of stock, instead of just saying 'Out of Stock', you could suggest the Ethiopian or Kenyan beans as alternative options. This not only improves the customer experience, but it also increases the chances of making a sale.
Here’s how you can do it with OpenCart:
Display real-time availability status of products
Set stock quantity for each product and have it automatically update when an item is purchased
Offer alternative options when a product is out of stock
Cross-sell related products on product page to keep customers engaged (By showing related products)
Manage product inventory effectively with OpenCart's free ecommerce script
Clearly display the availability status of products (e.g. 'In Stock', 'Out of Stock')
Offer product variants (e.g. different sizes, styles) as alternative options when a product is out of stock.
Customer reviews are an essential aspect of an online store's success. People want to know what others think about a product before making a purchase.
In fact, 88% of consumers trust online reviews as much as personal recommendations. That's the science behind it - we trust the opinions of others, especially those who have already experienced the product.
Now, you might be thinking, "I'm just starting out, how can I get reviews?" The mistake that many new sellers make is not asking for them. It's as simple as that.
Gene Fitzgerald, Head of Marketing at BOS, says, “Don't be shy to ask your customers to leave a review after they receive their order. And remember, positive reviews can be a powerful marketing tool, while negative reviews can help you identify areas for improvement. Embrace both.”
Here's a real-life example: imagine you're shopping for a new pair of sneakers. You come across two options, one with a 4-star rating and 50 reviews, and another with a 3-star rating and only 5 reviews. Which one would you choose?
Chances are, you'll go with the first option because the high number of reviews gives you a better understanding of the product's strengths and weaknesses.
As Jonathan Merry, Founder & CEO at Bankless Times, says, “Customer reviews are the social proof that turns skeptics into believers. Let your satisfied customers do the talking and watch as their glowing feedback builds trust, boosts your reputation, and brings in new business.”
Now, with OpenCart, displaying and responding to reviews is a breeze. You can easily set up a review system in your store, and customers can leave their feedback on each product page.
Here’s a sample product page:
Shopping Cart and Checkout Optimization
Shopping cart and checkout page are two important places where you can either make a sale, or lose customers fast.
So, it’s crucial to ensure they both are optimized for maximum conversions.
First let’s start with shopping cart:
Shopping Cart Optimization
Have you ever added items to your shopping cart, only to abandon it just before checkout? You're not alone.
In fact, shopping cart abandonment is one of the biggest challenges facing ecommerce store owners.
But here's the good news: it's a problem that can be fixed with a little shopping cart optimization.
You see, a shopping cart is more than just a place to store your items. It's actually a powerful tool that can help you convert more visitors into paying customers.
The science behind it is simple. Jonathan Faccone, Managing Member & Founder of Halo Homebuyers, shares, “The smoother and more streamlined the shopping cart process, the more likely people are to complete their purchase.”
Unfortunately, many new ecommerce store owners make the mistake of not taking shopping cart optimization seriously. They either leave the default settings as is or overlook the importance of making their shopping cart user-friendly. This can lead to frustrating experiences for their customers, and lost sales for the store.
Think about it this way: if your shopping cart makes it difficult for customers to add items, view their order, or select a payment method, you're likely to lose them. But if your shopping cart is easy to use, visually appealing, and provides a secure checkout experience, you'll be well on your way to increasing conversions.
OpenCart's shopping cart is already optimized to provide a great user experience, but you can take it to the next level by customizing it to match your store's branding and design.
For example, you can change the color scheme to match your store's logo, add trust badges to increase customer confidence, or integrate multiple payment options to cater to different customer preferences.
In short, shopping cart optimization is a critical component of increasing conversions for your ecommerce store. With a seamless process and a user-friendly experience, you'll be able to unlock the full potential of your store and turn more visitors into happy customers.
Checkout Page Optimization
Checkout page optimization is another crucial aspect of e-commerce stores. Research shows that the checkout page is where most of the shopping carts are abandoned, and that's why it's so important to optimize this page to ensure maximum conversions.
Many new e-commerce store owners make the mistake of overlooking the checkout page optimization, thinking that once the customer has decided to buy, the sale is guaranteed.
But the reality is far from that. A poorly optimized checkout page can be a real deal-breaker for customers, causing them to abandon their carts and look for alternative options.
When asked, Jesse Shaw, Owner of JShaw Furniture Design, reveals, “One example of a common mistake that new store owners make is having a long, complicated checkout process. A customer should be able to complete the checkout process in a few clicks, without having to go through numerous pages or enter too much personal information.”
Another mistake is not providing enough payment options. Not everyone has a credit card, and by providing alternative payment options, you can increase the chances of converting a customer.
OpenCart's checkout process, however, is already optimized to make selling a breeze. With various payment options available, the checkout process is designed seamless, straightforward, and easy to use.
And with OpenCart's free ecommerce script, you don't have to worry about the technicalities of checkout page optimization - everything is already taken care of.
Marketing and Promotion of Your Store with OpenCart
“Marketing and Promotions is a crucial aspect of running a successful e-commerce store. Think about it, if you've got an amazing product but nobody knows about it, how are they going to buy it?”, says Jamie Irwin, Marketing Executive at eLocker.
Unfortunately, many new sellers often make the mistake of not promoting their stores enough. This results in a lack of visibility and missed opportunities for conversions.
That's where OpenCart comes in.
With OpenCart's seamless social media integration, you can easily promote your store and products to a wider audience. Whether it's through Facebook, Twitter, Instagram, or any other social media channel, OpenCart makes it easy to share promotions, new products, and updates with your followers.
But that's not all.
OpenCart also offers powerful email marketing tools that allow you to build a list of subscribers, create email campaigns, and send targeted promotions. You can even set up automated email campaigns to help increase conversions and drive sales.
Without OpenCart, you might have to use third party email service providers, which can be a hassle in itself.
Leo Ye, a Forbes 30U30 member and co-founder and CEO of CUBO, explains it so well; “Opening a new store without promoting it is like throwing a grand party without sending out any invitations. You might have everything in place, from the decorations to the food, but without spreading the word, no one will show up to celebrate with you. Don't be shy to promote your store — it's the key to bringing in the crowds and making your business a success.”
In short, by leveraging the marketing and promotional tools available in OpenCart, you can effectively improve your store’s conversions.
Give a Better Customer Support with OpenCart’s Live Chat Feature
Customer support can make or break a customer's experience with your store. Providing excellent support can not only lead to increased customer satisfaction, but also build trust and loyalty.
This is where Live Chat comes in - it's a game-changer for online businesses.
“Imagine this scenario: a customer has a question about a product they're interested in purchasing, but they don't want to pick up the phone and call your store. They'd rather have a quick chat to get their answer. If you have a live chat feature on your website, you can provide immediate support and answer their questions in real-time, increasing the chances of them making a purchase.”, explains Lachlan de Crespigny, Co-Founder and Co-CEO of Revelo.
But that's not all - with OpenCart's Live Chat feature, you can even see the customer's shopping cart history, making it easy for you to personalize your support. You can provide relevant recommendations based on their previous purchases, or even offer them a special promotion that they may be interested in.
This level of personalized support can really set you apart from your competition and create a positive, memorable experience for your customers.
In today's fast-paced world, customers expect quick and convenient support, and Live Chat provides just that. As Claudia Torres, Founder of TheFab20s, says, “Fast and seamless customer support is like a safety net that catches your customers before they fall. Don't let them slip through the cracks - prioritize their needs and be there to support them every step of the way.”
In conclusion, optimizing your store for more conversions is crucial for the success of your online business. OpenCart's free ecommerce script provides numerous features that can help you achieve this goal. From product display to marketing and promotions, and especially customer support with the Live Chat feature, OpenCart has you covered.
By using these optimization strategies, you can provide a seamless and personalized customer experience, build trust, and increase conversions without having to build authority backlinks to your website.
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