Today, shoppers are more aware of their purchases' environmental and social impact.
The 2022 E-commerce Consumer Study by Dotcom Distribution shows a significant increase in the share of consumers who value sustainable ecommerce when choosing ecommerce brands.
More specifically, 21% of customers are more inclined to buy from businesses that use fuel-efficient transportation methods, while 13% emphasize receiving products in packaging made from ethically sourced materials.
It's more important than ever to focus on building a transparent supply chain to achieve sustainable ecommerce and meet the ever-changing demands of consumers.
In this article, we'll explore why having a transparent supply chain is crucial in 2023 and how OpenCart can help ecommerce businesses achieve this goal.
Are you ready to learn more?
Let's dive in.
The Role of Transparency in Sustainable Ecommerce
Transparency is all about being open and honest with your customers.
Customers feel more confident in your brand when you're upfront about your business practices, such as sharing details and a sales playbook about your suppliers and manufacturing processes.
For example, fashion retailer Everlane shares information about the factories where they make their products, allowing customers to learn more about the working conditions and environmental impact.
When your business is transparent, it signals a strong commitment to ethical and environmental values. Plus, it holds your organization accountable when you showcase your efforts to reduce waste, use eco-friendly materials, or support fair labor practices.
Patagonia, a well-known outdoor clothing brand, is another excellent example. They share information about their commitment to responsible sourcing, fair labor practices, and reducing their environmental footprint on their website.
Not to mention that they flat-out admit that 95% of their emissions come from its supply chain and materials manufacturing.