2018 is an interesting year to be a digital marketer. Selling online means that, at any given moment, you must be cognizant of hundreds (if not thousands) of things to ensure you’re maximizing sales & minimizing losses. And the more of these things you can automate, the more you can focus your attention on other aspects of your business’ growth.
CartStack exists to help ecommerce businesses maximize their current traffic and recover 15% or more of would-be lost customers with automated, personalized & relevant messaging.
Why are your shoppers leaving?
The fact that shoppers are spending less and less time on your site means you need to be able to quickly differentiate between which ones are your next “raving fans” and which have little interest in your products. Taking a look at three simple website metrics can help you accomplish this fairly easily...
Right Message - Right Time
CartStack users have access to a Full Visitor Abandonment Recovery Suite to combat bounce rate, browse abandonment & cart abandonment at the same time. Our “right message, right time” intelligent technology uses a combination of on-site retargeting/monitoring tools, and email recovery campaigns. You’ll be able to identify your most promising leads & get more sales without running more traffic.
How Does CartStack Recover Sales?
Integration with your OpenCart store takes only minutes. Once you’re setup, the software will begin to monitor your shoppers and capture email addresses from ever page on your website, as they’re typed!
From here, there are 4 different campaigns you can run within CartStack to boost on-site conversion & recover lost sales from abandoning visitors.
Cart Abandonment Email Campaigns
Re-engage your most qualified leads with conversion-focused abandoned cart email reminders to recover 15% of your lost sales. A/B split test email content, dynamically inject the product images your shoppers had in their cart & get inboxed every time with CartStack’s trusted ISP.
Browse Abandonment Email Campaigns
Around 90% of shoppers won’t add anything to their cart. Since you’ll continuously capture & cookie shoppers throughout your whole website, Browse Abandonment emails will re-engage your “window shoppers”, pushing them further through your conversion funnel and helping you recover an extra 4-8% of abandoned sales.
Exit Intent or Delayed Popups
Disrupting your shoppers’ exit with an enticing offer is considered to be the “secret weapon” by many CartStack users, because it helps them recover sales in 3 ways:
- Converting more shoppers while they’re still on the website, by presenting them with discount codes, shipping incentives, contests or other special offers they can use to complete their purchase.
- Sending cart & browse abandonment reminders to shoppers that provide email, but don’t complete their purchase while on your site.
- Importing these leads into future remarketing & email campaigns.
With the right offer, you could capture around 20% more leads for use in your email campaigns, and convert an extra 3-5% of would-be lost traffic.
“Send My Cart”
When your shoppers simply aren’t ready to complete their purchase, Send My Cart gives them a way to send themselves a reminder email that includes the items in their cart.
Other Tools to Boost Your Conversion
A/B Split Testing
Not sure which offer or email content your shoppers will respond to the best? With A/B split testing, you can quickly and efficiently figure out the perfect formula to get your abandoners back to your site & through the checkout line.
Abandoned Session Replays
Easily pinpoint & identify leaks in your conversion funnel with full session recordings of your abandoning website visitors, filtered & categorized based on your shoppers behavior.
AI Product Recommendation Engine
While only 7% of shoppers will click on “Recommended Items” in an email, they can account for up to 26% of additional sales! CartStack’s AI-based recommendation engine monitors your shoppers purchasing habits and recommends the products that they’ll be most likely to purchase right in the cart recovery email.
Integrate CartStack with your CRM to automatically import CartStack leads for future marketing blasts & campaigns.
Best Practices for Recovering Revenue
The open & click-through rates achieved with a revenue recovery campaign will tend to double those of a typical email marketing blast for 3 reasons: Timelines, Relevance & Personalization.
Cart & Browse Abandonment emails sent out within the first 20 minutes after the shopper abandons your site a 3 times as likely to be opened. For cart abandonment campaigns, a cadence of 3 emails over 3 -5 days max is ideal for most retailers. For browse abandonment campaigns, a much more rapid email sequence is ideal, since these shoppers are likely to forget about you much sooner.
No online shopper is built alike. And for this reason, sending the same email message to all of your site visitors is one sure way to recover very little (if any) revenue.
CartStack automatically segments your shoppers based on intent to purchase, giving you the ability to dial in relevant messaging that will result in a higher number of recovered sales.
Your shoppers are going to have the greatest response to email campaigns when they’re reminded of the items, images & descriptions of the products they abandoned while on your site.
Once integrated with your platform, you can use CartStack’s pre-built email templates to have product information & images imported into your email campaigns automatically.
Try CartStack and Recover $1,000 for Free
Not only will CartStack’s integration team help you get setup and recovering revenue asap, you’ll never pay a dime until you recover at least $1,000 in lost revenue! And most new users recover enough sales in their first month to pay for the entire first year of service.
To start recovering your first $1,000 in lost sales, sign up for free trial of CartStack here.