Ways A BlueSnap Payment Gateway Accelerates Sales
As someone running an eCommerce business,
you probably make a point to read up on ways to boost sales. There’s no
shortage of advice out there—everything from making video demonstrations to creating a sense of urgency to using promo codes—but most of it
overlooks one of the more obvious aspects of making a sale: choosing an
effective payment gateway to manage the transaction.
The fact that shoppers reach the last step
of the sales process by no means guarantees money-in-hand for you; it just
means they have the intent to buy! But without certain features in place in
your checkout process, there’s a greater likelihood that cart abandonment,
approval failures, or fraud will interfere with completion of a sale. (Don’t
let those awesome product videos go to
BlueSnap is a high-performing payment gateway with built-in features that
counteract those potential pitfalls. How do your sales benefit as a result?
Take a look:
Our global capabilities allow you to successfully expand your business
International transactions are more
challenging than domestic ones. And because 65 percent of consumers would purchase
globally rather than locally if the price is right, global sales is an area you
can’t afford to ignore. To capitalize on this opportunity, you need a payment
gateway that has:
Multi-currency support. Shoppers will hesitate
to click the “Buy” button if the purchase price isn’t displayed in their local
currency. Plus, the transaction is less likely to approved by an acquiring bank
if it’s not processed in the currency for which the card was issued. A BlueSnap payment gateway supports payment in 100 currencies
around the world. Shoppers simply select their preferred currency from a
drop-down box during checkout, and they’ll see the converted value they will be
Intelligent payment routing. If an
international transaction is routed to an acquiring bank located in the U.S.
(or whatever country the payment gateway
is located in), it is more likely to be flagged for fraud, and the sale will be
lost. BlueSnap partners with multiple acquiring banks
around the world, so we send international transactions to whatever bank is
most likely to approve them. And if a transaction doesn’t get approved, it goes
to a second bank in an effort to improve your payment conversion success rate.
Our full stack of fraud and chargeback tools let you protect and keep more of
Card-not-present fraud rose 40% in 2016, which means you
need a complete set of powerful tools to combat it. BlueSnap’s
fraud detection stack was designed to protect your revenue at every phase of
the buying process, from the moment of purchase to well after the sale. As a result you can:
Stop more fraudulent transactions at the moment orders are placed. We rely on industry leader Kount’s
sophisticated fraud technology to prevent criminal fraud in real time.
Resolve more disputes before
chargebacks occur. Chargebacks are a hassle to resolve
and often mean extra fees for you. We notify you of reported disputes and about
lost or stolen cards, giving you time to resolve issues before card issuers
initiate the chargeback process.
Dispute chargebacks more easily. If you do
receive a chargeback, we make it easy for you to challenge it using our online CaseBuilder tool.
Our detailed payment reports give you more ways to improve business operations.
Being proactive about managing your
checkout processes will result in higher sales—sales that would otherwise be
lost to a poorly optimized payment process. But not all payment gateways offer
the payment data you need to truly improve your checkout process. With BlueSnap you get a wealth of information, for example,
conversion rates by currencies and amounts. You can also parse data according
to your needs or push it to your third-party reporting tools using our
Reporting API. Having the ability to retrieve data the way you want gives you more flexibility in your analysis—and more
powerful insights to help advance your business.
If you’d like to know more about how BlueSnap can accelerate your eCommerce sales, get in touch!