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If you've been a store owner, web developer or marketer for a few years, it's more than likely that you've heard about Google's Penguin update already. In this post we'll be giving a quick recap of Google Penguin for those who aren't familiar, and will be sharing some exciting new updates which h..

Adwords, Google’s online ad system, is so user-friendly that merchants often choose to set up and run their ad campaigns by themselves, rather than using a marketing agency. Although AdWords ads are quick and easy to set up, a lot of beginners miss out on some essential and free features that can..

Google Analytics is by far one of the most important tools you need to use when running an ecommerce store - without it, you miss out on vital information about your store and visitors. As it’s so important, we’ve made it really quick and simple to add your Google Analytics tracking code to y..

A well thought out, detailed marketing plan is essential for ensuring that your ecommerce store not only survives but also grows. Pay-per-click (PPC) marketing is one of the most cost effective forms of marketing available for new store owners. As the name suggests, you simply pay for each succes..

No matter if it’s your first or fifteenth store, creating a new website is always an exciting but nerve-racking task. With all the time, effort and resources that you’ve undoubtedly put into your new ecommerce store, the last thing you want is for it all to fall apart on launch day.  ..

Google Analytics for Beginners: Top 5 values you need to watch   For a brand new ecommerce business, Google Analytics will quickly become one of the most important systems in your ecommerce toolbelt. Completely free of charge, this essential system can be implemented by simply adding..