ConvertCart's eCommerce Revenue Optimization (ERO) is a holistic approach to revenue improvement for online businesses with a focus on improving a website's experience to impact 'total completed transactions'. Unlike making and testing design improvements to make users move from one page to another, ERO has a stronger focus on making improvements that directly add measurable revenue to a website.

But isn't that Conversion Rate Optimization?
Not really, unlike CRO, ERO has a very specific focus on optimizing for improvement in transactions by impacting each website user's journey. In 2017 alone, with just 1 month of implementation of ERO techniques, 91% business owners feel this is the least time consuming and the highest ROI technique they have ever used for their business.