Send ecommerce data from OpenCart stores running versions 1.5.x–4.x to Google Analytics 4 and monitor important customer actions after installation. The module helps you review store activity in GA4 so you can better understand how users interact with products, the cart, and checkout. By tracking events such as product views, cart updates, and completed purchases, you can gain a clearer view of your store’s performance directly within your Google Analytics property.

Key Benefits

• Accurate Data Collection — Automatically send detailed ecommerce events to GA4 to ensure your reports reflect real customer behavior.
  
• Support for Key User Actions — Track essential steps in the customer journey, from viewing product lists to completing the final checkout.
  
• Simplified Integration — Connect your OpenCart store to Google Analytics 4 without the need for manual code injections or complex tag management.
  
• Better Performance Visibility — Get insights into which products are viewed most often and where users might be dropping off during the purchase process.

• GA4 Ecommerce Event Tracking — Support for core events including view_item_list, select_item, view_item, add_to_cart, begin_checkout, and purchase.
  
• Refund and Cart Management Tracking — Monitor remove_from_cart, view_cart, and refund events for a complete picture of order lifecycle.
  
• Shipping and Payment Data — Track when users add shipping and payment information during the checkout flow.
  
• Cross-Version Compatibility — Full support for OpenCart 1.5.x, 2.x, 3.x, and the latest 4.x versions.
  
• Easy Configuration — Manage your GA4 Measurement ID and event settings directly from the OpenCart admin panel.
  
• Clean Data Handling — Built to ensure data is formatted correctly according to the latest Google Analytics 4 requirements.

• Upload the extension archive via the OpenCart Installer.
  
• Install the module in Extensions > Analytics (or Modules, depending on your version) and refresh modifications.
  
• Go to the module settings and enter your GA4 Measurement ID.
  
• Enable the specific ecommerce events you want to track.
  
• Save your settings and use the Google Analytics Realtime report to verify that events are being sent correctly from your storefront.

Version 1.2.1
*Updated GA4 ecommerce event support for all supported OpenCart versions.
*Improved support for product views, cart actions, checkout steps, wishlist activity, and refunds.
Version 1.2.0
*Updated the module for supported OpenCart versions.
*Expanded GA4 event support for product lists, item selection, cart actions, checkout steps, shipping and payment details, purchases, and refunds.