Let's say you're running a successful online store. You've figured out inventory, you've got a healthy amount of traffic, and your customers are raving about your products. Have you covered all your bases?

Not necessarily. You could still be experiencing a huge number of lost sales. How? Through shopping cart abandonment.

Nearly 88% of online shopping carts are abandoned before the customer completes a sale. That implies that your sales numbers may only be one-tenth of what they could be.

Now, it may not be possible to persuade all cart-abandoners to go through checkout and triple your sales. Some customers may have never had the intention to purchase in the first place. But it's worth putting in the effort to resolve as many lingering hesitations as you can.