Color psychology is a powerful tool, which, if used wisely, can drastically boost your conversion rates and the user experience of your eCommerce store.
In order to squeeze the most from OpenCart you should be aware of the color combinations that are suitable specifical..
When setting up a new ecommerce store, many merchants decide to change their store’s theme to something different to the default OpenCart theme. This can give your new store a design and feel that suites your industry and products perfectly, and can give you a more unique look. Although many st..
Adwords, Google’s online ad system, is so user-friendly that merchants often choose to set up and run their ad campaigns by themselves, rather than using a marketing agency. Although AdWords ads are quick and easy to set up, a lot of beginners miss out on some essential and free features that can..
Not every owner of a digital store happily embraces the idea of laying out their story for the About Us page of their website. It definitely is quite a challenge to get it just right.
But like most things in life, the harder path always pays out more than the easy choices.
A well thought out, detailed marketing plan is essential for ensuring that your ecommerce store not only survives but also grows. Pay-per-click (PPC) marketing is one of the most cost effective forms of marketing available for new store owners. As the name suggests, you simply pay for each succes..
As your online business grows, you may decide to expand your online presence and open additional ecommerce stores. Having multiple online stores allows you to dominate a larger share of the market and target your stores at certain countries and language.
Setting up multiple s..
The biggest barrier to companies automating sales tax is often inertia. Without a shake-up of the status quo, the de facto response is “why change?” or “I’ll get to it later.” It typically takes something significant to get people to pull the trigger on sales tax automation.
The Ultimate Guide to OpenCart SEO - Part 3
In the last two SEO focused articles we discussed how to perform keyword research and how to optimize your website. Now let’s shift gears and talk about one of the most effective yet frustrating parts of SEO, link buil..
Your social media following is booming, you ads are getting great click through rates and your website traffic is at an all-time-high. So, why aren’t your sales increasing too?
On average, 68.63%* of users abandon their cart before they complete their purchase. If over two thirds..
Ecommerce is ranked third on the list of the most popular businesses in the world according to Inc.com. That’s why, if you have already moved your business online, you are great, keep it up.
If you haven’t, you should start now, because the Web is a qualitatively new market accessed b..