How to Install a Pre-Built Theme in OpenCart (Pre-OpenCart 2.2)

How to Install a Pre-Built Theme in OpenCart (Pre-OpenCart 2.2)
When setting up a new ecommerce store, many merchants decide to change their store’s theme to something different to the default OpenCart theme. This can give your new store a design and feel that suites your industry and products perfectly, and can give you a more unique look. Although many st..
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eCommerce 101: 25 Key Terms You Should Know Before Opening Your eCommerce Store

eCommerce 101: 25 Key Terms You Should Know Before Opening Your eCommerce Store
Ask any online store owner and they’ll tell you that running an ecommerce store definitely isn’t the easiest job. Not only do you have to look after the day-to-day running and sales on your store, but (unless you have a dedicated team) you also have to understand how your hosting and website ..
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Need a Boost? Increase your AdWords Click-Through Rate with Ad Extensions

  • By Google
  • Jun 29, 2016
  • 0 Comments
Need a Boost? Increase your AdWords Click-Through Rate with Ad Extensions
Adwords, Google’s online ad system, is so user-friendly that merchants often choose to set up and run their ad campaigns by themselves, rather than using a marketing agency. Although AdWords ads are quick and easy to set up, a lot of beginners miss out on some essential and free features that can..
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How to Turn Your OpenCart About Us Page into a Conversion Booster

How to Turn Your OpenCart About Us Page into a Conversion Booster
Not every owner of a digital store happily embraces the idea of laying out their story for the About Us page of their website. It definitely is quite a challenge to get it just right.   But like most things in life, the harder path always pays out more than the easy choices. ..
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The Easy Way to Add a Google Analytics Tracking Code to your OpenCart Store

  • By Google
  • Jun 08, 2016
  • 5 Comments
The Easy Way to Add a Google Analytics Tracking Code to your OpenCart Store
Google Analytics is by far one of the most important tools you need to use when running an ecommerce store - without it, you miss out on vital information about your store and visitors. As it’s so important, we’ve made it really quick and simple to add your Google Analytics tracking code to y..
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Our 4 Favourite PPC Advertising Platforms for eCommerce Stores

  • By Google
  • Jun 01, 2016
  • 0 Comments
Our 4 Favourite PPC Advertising Platforms for eCommerce Stores
A well thought out, detailed marketing plan is essential for ensuring that your ecommerce store not only survives but also grows. Pay-per-click (PPC) marketing is one of the most cost effective forms of marketing available for new store owners. As the name suggests, you simply pay for each succes..
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OpenCart Multi-Store - Is it right for your ecommerce store?

OpenCart Multi-Store - Is it right for your ecommerce store?
As your online business grows, you may decide to expand your online presence and open additional ecommerce stores. Having multiple online stores allows you to dominate a larger share of the market and target your stores at certain countries and language.    Setting up multiple s..
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10 business events that could signal it’s time to automate sales tax

  • By Avalara
  • May 25, 2016
  • 0 Comments
10 business events that could signal it’s time to automate sales tax
The biggest barrier to companies automating sales tax is often inertia. Without a shake-up of the status quo, the de facto response is “why change?” or “I’ll get to it later.” It typically takes something significant to get people to pull the trigger on sales tax automation.  &..
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The Ultimate Guide to OpenCart SEO - Part 3

The Ultimate Guide to OpenCart SEO - Part 3
The Ultimate Guide to OpenCart SEO - Part 3   In the last two SEO focused articles we discussed how to perform keyword research and how to optimize your website. Now let’s shift gears and talk about one of the most effective yet frustrating parts of SEO, link buil..
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How to Beat Shopping Cart Abandonment

How to Beat Shopping Cart Abandonment
Your social media following is booming, you ads are getting great click through rates and your website traffic is at an all-time-high. So, why aren’t your sales increasing too?   On average, 68.63%* of users abandon their cart before they complete their purchase. If over two thirds..
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