Schema.org (often called Schema) is a specific vocabulary of tags (or microdata) that you can add to your HTML to improve the way your page is represented in SERPs.
In order to beat your competitors ranking Google's Rich Results and Rich Snippets is the best way to stand out and get more clicks. Also installing this extension will do the following
Enhance your visibility in search results
Increases organic search traffic
Increases your Conversion rate from SEO
Get more targeted traffic
Quicker website indexation
More qualified traffic
Increase in CTR (click through rate)
Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help you provide the information their search engines need to understand your content and provide the best search results possible at this time. Adding Schema markup to your HTML improves the way your page displays in SERPs by enhancing the rich snippets that are displayed beneath the page title.
Structured data allows search engines to not only crawl your site, but to truly understand it.
This extension generates the required rich snippets automatically and also provides the structured data to your webpages.
FEATURES / HIGHLIGHTS
Adds knowledge graph (Logo, Contacts, Social profile links) to home page