Enhanced E-Commerce Tracking in Google Analytics

Enhanced E-Commerce Tracking in Google Analytics
Enhanced E-Commerce Tracking in Google Analytics enables the measurement of user interactions with products on OpenCart stores across the user's shopping experience, including product selections, product detail views, adding a product to a shopping cart, initiating the checkout process, purchases, and refunds. This extension includes a wide list of settings but you can use it immediately after installing by specifying only a few basic settings. All other options will use the default values.


Main advantages
  • Easy installation and configuration
  • No files are overwritten. The extension uses OpenCart Extension Installer (OCMOD) or VQMOD
  • Support Multi-Lingual, Multi-Currency and Multi-Store (Analytics Reports data in one selected language/currency or multi-language/multi-currency)
  • An order tracking by the selected statuses (Support changes from the administrator)
  • Tracking sections with on/off option of status, debug mode and logs
  • Settings for the SKU, category and custom dimension of product
  • Analytics Reports with/without taxes (on/off option)
  • Support any theme, quick checkout or payment extension
  • –°ompatible with Google Tag Manager, Global Site Tag (gtag.js), analytics.js and ga.js (legacy)
  • Debug mode and logs system
  • Wide list of features and advanced settings



Measuring Enhanced E-commerce Activities
  • Product impressions
  • Clicks on a product link
  • Viewing product details
  • Impressions and clicks of internal promotions (only for default OpenCart modules - banner, carousel and slideshow)
  • Adding / updating / removing a product from a shopping cart
  • Initiating the checkout process for a product
  • Purchases and refunds
Enhanced E-commerce Data Types and Actions
Impression and Product Data
  • SKU - The product ID or SKU (e.g. 8232, customizable option)
  • Name - The name of the product (e.g. Canon EOS 5D)
  • Action List - The list or collection to which the product belongs (e.g. Search Results)
  • Brand - The brand associated with the product (e.g. Apple)
  • Category - The category to which the product belongs (e.g. Components / Monitors, customizable option)
  • Variant - The variant of the product (e.g. Color:Black)
  • Price - The price of a product (e.g. 29.20, customizable option)
  • Quantity - The quantity of a product (e.g. 2)
  • Position - The product's position in a list or collection (e.g. 25)
  • Custom Dimension - A product-level custom dimension (e.g. rating, customizable option)
Action Data
  • Transaction ID - The transaction ID (e.g. 1234)
  • Affiliation - The store or affiliation from which this transaction occurred (e.g. Google Store, customizable option)
  • Revenue - Specifies the total revenue or grand total associated with the transaction (e.g. 11.99, customizable option)
  • Tax - The total tax associated with the transaction (e.g. 2.15)
  • Shipping - The shipping cost associated with the transaction (e.g. 1.25)
  • Coupon Code - The transaction coupon redeemed with the transaction (e.g. DISCOUNT2017)
  • Custom Dimension - A order-level custom dimension (e.g. shipping city, customizable option)
  • Checkout Step - A number representing a step in the checkout process (e.g. 2)
  • Checkout Step Option - Additional information about a checkout step (e.g. Bank Transfer)
  • Currency Code - The local currency of the transaction (e.g. EUR)
Promotion Data
  • ID - The promotion ID (e.g. PROMO_1234)
  • Name - The name of the promotion (e.g. Summer Sale)
  • Creative - The creative associated with the promotion (e.g. summer_banner2)
  • Position - The position of the creative (e.g. banner_slot_1)
Features
Basic Settings
  • Global Status of Extension - Enable / Disable
  • Bulk Change Status, Debug Mode, Logs
  • Multi-Store - Enable / Disable
  • Google Analytics Tracking ID (Required for Enabled Global Status)
  • Order ID (Required for Enabled Global Status)
  • JavaScript Position - Header / Footer
  • Advanced Settings - Enable / Disable
Advanced Setting
  • Language - Multilingual / One Language
  • Currency - Multicurrency / One Currency
  • Price + Taxes - Enable / Disable
  • Total + Shipping - Enable / Disable
  • Total + Taxes - Enable / Disable
  • Store Name
  • Product ID - Product ID/Product SKU/Product Model
  • Product Category - highest / lowest / all
  • Compatibility Mode - Enable / Disable
  • Impression Status - Enable / Disable
  • Impression Debug Mode - Enable / Disable
  • Impression Logs - Enable / Disable
  • Product Click Status - Enable / Disable
  • Product Click Debug Mode - Enable / Disable
  • Product Click Logs - Enable / Disable
  • Details View Status - Enable / Disable
  • Details View Debug Mode - Enable / Disable
  • Details View Logs - Enable / Disable
  • Cart Status - Enable / Disable
  • Cart Debug Mode - Enable / Disable
  • Cart Logs - Enable / Disable
  • Checkout Status - Enable / Disable
  • Checkout Debug Mode - Enable / Disable
  • Checkout Logs - Enable / Disable
  • Custom Checkout Page - Enable / Disable
  • Checkout Page URL (Required for Enabled Custom Checkout Page)
  • Transaction Status - Enable / Disable
  • Transaction Debug Mode - Enable / Disable
  • Transaction Logs - Enable / Disable
  • Order Status (Required for Enabled Transaction Status)
  • Refund Status - Enable / Disable
  • Refund Debug Mode - Enable / Disable
  • Refund Logs - Enable / Disable
  • Order Status (Required for Enabled Refund Status)
  • Customer Refund
  • Internal Promotion Status - Enable / Disable
  • Internal Promotion Debug Mode - Enable / Disable
  • Internal Promotion Logs - Enable / Disable
  • Custom Dimensions - Add/Remove custom dimension for product or order
  • Logs - Enable / Disable
  • Extended Logs - Enable / Disable
VanStudio License Agreement
More info about Enhanced Ecommerce Tracking
Guide Enhanced Ecommerce Tracking
Enhanced Ecommerce Tracking - Demo Store by Google

If you want get access to the Google Analytics Demo Account, please send us a message with subject "Demo access to Enhanced E-Commerce Tracking" and your email address associated with Google Analytics to info@vanstudio.co.ua. We will provide access within 48 hours.



What customers say about Enhanced E-Commerce Tracking in Google Analytics

vaskazz
Great support. All the problems were solved very quickly.
~vaskazz




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Price
$39.00

  • Developed by OpenCart Community
  • 12 Months Free Support
  • Documentation Included

Rating

Compatibility
2.3.0.0, 2.3.0.1, 2.3.0.2, 3.0.0.0, 3.0.1.1, 3.0.1.2, 3.0.2.0, 3.1.0.0_b, 3.0.3.0, 3.0.3.1, 1.5.4, 1.5.4.1, 1.5.5.1, 1.5.6, 1.5.6.1, 1.5.6.2, 1.5.6.3, 1.5.6.4, 2.0.0.0, 2.0.1.0, 2.0.1.1, 2.0.2.0, 2.0.3.1, 2.1.0.1, 2.1.0.2, 2.2.0.0, 2.0.1.0, 2.0.1.1, 2.1.0.1, 2.1.0.2, 2.2.0.0, 2.0.2.0, 2.0.3.1, 2.3.0.0, 2.3.0.1, 2.3.0.2, 2.3.0.0, 2.3.0.1, 2.3.0.2, 3.0.0.0, 3.0.1.1, 3.0.1.2, 3.0.2.0, 3.0.0.0, 3.0.1.1, 3.0.1.2, 3.0.2.0, 3.1.0.0_b, 3.0.3.0, 3.0.3.1, 3.0.0.0, 3.0.1.1, 3.0.1.2, 3.0.2.0, 3.1.0.0_b, 3.0.3.0, 3.0.3.1

Last Update
11 Feb 2019

Created
3 Mar 2016
469 Sales
61 Comments
vanstudio
vanstudio
Member since: 19 May 2011

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