Pay attention! This is a legacy extesnion since Universal Analytics properties stopped processing data starting from July 1, 2023

> >New extension for Ecommerce Google Analytics 4 here < <

Enhanced E-Commerce Tracking in Google Analytics enables the measurement of user interactions with products on OpenCart stores across the user's shopping experience, including product selections, product detail views, adding a product to a shopping cart, initiating the checkout process, purchases, and refunds. This extension includes a wide list of settings but you can use it immediately after installing by specifying only a few basic settings. All other options will use the default values.

In order not to burden our customers with additional instructions, we have added a bug fix with the modification system and twig-files as part of this extension for OpenCart version 3.0.3.5 and 3.0.3.6.


Main advantages

• Easy installation and configuration
• No files are overwritten. The extension uses OpenCart Extension Installer (OCMOD) or VQMOD
• Support Multi-Lingual, Multi-Currency and Multi-Store (Analytics Reports data in one selected language/currency or multi-language/multi-currency)
• An order tracking by the selected statuses (Support changes from the administrator)
• Tracking sections with on/off option of status, debug mode and logs
• Settings for the SKU, category and custom dimension of product
• Analytics Reports with/without taxes (on/off option)
• Support any theme, quick checkout or payment extension
• Сompatible with Google Tag Manager, Global Site Tag (gtag.js), analytics.js and ga.js (legacy)
• Debug mode and logs system
• Wide list of features and advanced settings

Measuring Enhanced E-commerce Activities

• Product impressions
• Clicks on a product link
• Viewing product details
• Impressions and clicks of internal promotions (only for default OpenCart modules - banner, carousel and slideshow)
• Adding / updating / removing a product from a shopping cart
• Initiating the checkout process for a product
• Purchases and refunds

Enhanced E-commerce Data Types and Actions
Impression and Product Data

• SKU - The product ID or SKU (e.g. 8232, customizable option)
• Name - The name of the product (e.g. Canon EOS 5D)
• Action List - The list or collection to which the product belongs (e.g. Search Results)
• Brand - The brand associated with the product (e.g. Apple)
• Category - The category to which the product belongs (e.g. Components / Monitors, customizable option)
• Variant - The variant of the product (e.g. Color:Black)
• Price - The price of a product (e.g. 29.20, customizable option)
• Quantity - The quantity of a product (e.g. 2)
• Position - The product's position in a list or collection (e.g. 25)
• Custom Dimension - A product-level custom dimension (e.g. rating, customizable option)

Action Data

• Transaction ID - The transaction ID (e.g. 1234)
• Affiliation - The store or affiliation from which this transaction occurred (e.g. Google Store, customizable option)
• Revenue - Specifies the total revenue or grand total associated with the transaction (e.g. 11.99, customizable option)
• Tax - The total tax associated with the transaction (e.g. 2.15)
• Shipping - The shipping cost associated with the transaction (e.g. 1.25)
• Coupon Code - The transaction coupon redeemed with the transaction (e.g. DISCOUNT2017)
• Custom Dimension - A order-level custom dimension (e.g. shipping city, customizable option)
• Checkout Step - A number representing a step in the checkout process (e.g. 2)
• Checkout Step Option - Additional information about a checkout step (e.g. Bank Transfer)
• Currency Code - The local currency of the transaction (e.g. EUR)

Promotion Data

• ID - The promotion ID (e.g. PROMO_1234)
• Name - The name of the promotion (e.g. Summer Sale)
• Creative - The creative associated with the promotion (e.g. summer_banner2)
• Position - The position of the creative (e.g. banner_slot_1)

Features
Basic Settings

• Global Status of Extension - Enable / Disable
• Bulk Change Status, Debug Mode, Logs
• Multi-Store - Enable / Disable
• Google Analytics Tracking ID (Required for Enabled Global Status)
• Order ID (Required for Enabled Global Status)
• JavaScript Position - Header / Footer
• Advanced Settings - Enable / Disable

Advanced Setting

• Language - Multilingual / One Language
• Currency - Multicurrency / One Currency
• Price + Taxes - Enable / Disable
• Total + Shipping - Enable / Disable
• Total + Taxes - Enable / Disable
• Store Name
• Product ID - Product ID/Product SKU/Product Model
• Product Category - highest / lowest / all
• Compatibility Mode - Enable / Disable

• Impression Status - Enable / Disable
• Impression Debug Mode - Enable / Disable
• Impression Logs - Enable / Disable

• Product Click Status - Enable / Disable
• Product Click Debug Mode - Enable / Disable
• Product Click Logs - Enable / Disable

• Details View Status - Enable / Disable
• Details View Debug Mode - Enable / Disable
• Details View Logs - Enable / Disable

• Cart Status - Enable / Disable
• Cart Debug Mode - Enable / Disable
• Cart Logs - Enable / Disable

• Checkout Status - Enable / Disable
• Checkout Debug Mode - Enable / Disable
• Checkout Logs - Enable / Disable
• Custom Checkout Page - Enable / Disable
• Checkout Page URL (Required for Enabled Custom Checkout Page)

• Transaction Status - Enable / Disable
• Transaction Debug Mode - Enable / Disable
• Transaction Logs - Enable / Disable
• Order Status (Required for Enabled Transaction Status)

• Refund Status - Enable / Disable
• Refund Debug Mode - Enable / Disable
• Refund Logs - Enable / Disable
• Order Status (Required for Enabled Refund Status)
• Customer Refund

• Internal Promotion Status - Enable / Disable
• Internal Promotion Debug Mode - Enable / Disable
• Internal Promotion Logs - Enable / Disable

• Custom Dimensions - Add/Remove custom dimension for product or order

• Logs - Enable / Disable
• Extended Logs - Enable / Disable

VanStudio License Agreement
More info about Enhanced Ecommerce Tracking
Guide Enhanced Ecommerce Tracking
Enhanced Ecommerce Tracking - Demo Store by Google

If you want get access to the Google Analytics Demo Account, please send us a message with subject "Demo access to Enhanced E-Commerce Tracking" and your email address associated with Google Analytics to info@vanstudio.co.ua. We will provide access within 48 hours.