Enhanced E-Commerce Tracking in Google Analytics

Enhanced E-Commerce Tracking in Google Analytics
Enhanced E-Commerce Tracking in Google Analytics enables the measurement of user interactions with products on OpenCart stores across the user's shopping experience, including product selections, product detail views, adding a product to a shopping cart, initiating the checkout process, purchases, and refunds. This extension includes a wide list of settings but you can use it immediately after installing by specifying only a few basic settings. All other options will use the default values.


Main advantages
  • Easy installation and configuration
  • No files are overwritten. The extension uses OpenCart Extension Installer (OCMOD) or VQMOD
  • Support Multi-Lingual, Multi-Currency and Multi-Store (Analytics Reports data in one selected language/currency or multi-language/multi-currency)
  • An order tracking by the selected statuses (Support changes from the administrator)
  • Tracking sections with on/off option of status, debug mode and logs
  • Settings for the SKU, category and custom dimension of product
  • Analytics Reports with/without taxes (on/off option)
  • Support any theme, quick checkout or payment extension
  • –°ompatible with Google Tag Manager, Global Site Tag (gtag.js), analytics.js and ga.js (legacy)
  • Debug mode and logs system
  • Wide list of features and advanced settings



Measuring Enhanced E-commerce Activities
  • Product impressions
  • Clicks on a product link
  • Viewing product details
  • Impressions and clicks of internal promotions (only for default OpenCart modules - banner, carousel and slideshow)
  • Adding / updating / removing a product from a shopping cart
  • Initiating the checkout process for a product
  • Purchases and refunds
Enhanced E-commerce Data Types and Actions
Impression and Product Data
  • SKU - The product ID or SKU (e.g. 8232, customizable option)
  • Name - The name of the product (e.g. Canon EOS 5D)
  • Action List - The list or collection to which the product belongs (e.g. Search Results)
  • Brand - The brand associated with the product (e.g. Apple)
  • Category - The category to which the product belongs (e.g. Components / Monitors, customizable option)
  • Variant - The variant of the product (e.g. Color:Black)
  • Price - The price of a product (e.g. 29.20, customizable option)
  • Quantity - The quantity of a product (e.g. 2)
  • Position - The product's position in a list or collection (e.g. 25)
  • Custom Dimension - A product-level custom dimension (e.g. rating, customizable option)
Action Data
  • Transaction ID - The transaction ID (e.g. 1234)
  • Affiliation - The store or affiliation from which this transaction occurred (e.g. Google Store, customizable option)
  • Revenue - Specifies the total revenue or grand total associated with the transaction (e.g. 11.99, customizable option)
  • Tax - The total tax associated with the transaction (e.g. 2.15)
  • Shipping - The shipping cost associated with the transaction (e.g. 1.25)
  • Coupon Code - The transaction coupon redeemed with the transaction (e.g. DISCOUNT2017)
  • Custom Dimension - A order-level custom dimension (e.g. shipping city, customizable option)
  • Checkout Step - A number representing a step in the checkout process (e.g. 2)
  • Checkout Step Option - Additional information about a checkout step (e.g. Bank Transfer)
  • Currency Code - The local currency of the transaction (e.g. EUR)
Promotion Data
  • ID - The promotion ID (e.g. PROMO_1234)
  • Name - The name of the promotion (e.g. Summer Sale)
  • Creative - The creative associated with the promotion (e.g. summer_banner2)
  • Position - The position of the creative (e.g. banner_slot_1)
Features
Basic Settings
  • Global Status of Extension - Enable / Disable
  • Bulk Change Status, Debug Mode, Logs
  • Multi-Store - Enable / Disable
  • Google Analytics Tracking ID (Required for Enabled Global Status)
  • Order ID (Required for Enabled Global Status)
  • JavaScript Position - Header / Footer
  • Advanced Settings - Enable / Disable
Advanced Setting
  • Language - Multilingual / One Language
  • Currency - Multicurrency / One Currency
  • Price + Taxes - Enable / Disable
  • Total + Shipping - Enable / Disable
  • Total + Taxes - Enable / Disable
  • Store Name
  • Product ID - Product ID/Product SKU/Product Model
  • Product Category - highest / lowest / all
  • Compatibility Mode - Enable / Disable
  • Impression Status - Enable / Disable
  • Impression Debug Mode - Enable / Disable
  • Impression Logs - Enable / Disable
  • Product Click Status - Enable / Disable
  • Product Click Debug Mode - Enable / Disable
  • Product Click Logs - Enable / Disable
  • Details View Status - Enable / Disable
  • Details View Debug Mode - Enable / Disable
  • Details View Logs - Enable / Disable
  • Cart Status - Enable / Disable
  • Cart Debug Mode - Enable / Disable
  • Cart Logs - Enable / Disable
  • Checkout Status - Enable / Disable
  • Checkout Debug Mode - Enable / Disable
  • Checkout Logs - Enable / Disable
  • Custom Checkout Page - Enable / Disable
  • Checkout Page URL (Required for Enabled Custom Checkout Page)
  • Transaction Status - Enable / Disable
  • Transaction Debug Mode - Enable / Disable
  • Transaction Logs - Enable / Disable
  • Order Status (Required for Enabled Transaction Status)
  • Refund Status - Enable / Disable
  • Refund Debug Mode - Enable / Disable
  • Refund Logs - Enable / Disable
  • Order Status (Required for Enabled Refund Status)
  • Customer Refund
  • Internal Promotion Status - Enable / Disable
  • Internal Promotion Debug Mode - Enable / Disable
  • Internal Promotion Logs - Enable / Disable
  • Custom Dimensions - Add/Remove custom dimension for product or order
  • Logs - Enable / Disable
  • Extended Logs - Enable / Disable
VanStudio License Agreement
More info about Enhanced Ecommerce Tracking
Guide Enhanced Ecommerce Tracking
Enhanced Ecommerce Tracking - Demo Store by Google

If you want get access to the Google Analytics Demo Account, please send us a message with subject "Demo access to Enhanced E-Commerce Tracking" and your email address associated with Google Analytics to info@vanstudio.co.ua. We will provide access within 48 hours.



What customers say about Enhanced E-Commerce Tracking in Google Analytics

vaskazz
Great support. All the problems were solved very quickly.
~vaskazz
plant2Frederik
Thank you for a graet plugin!
~plant2Frederik




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Price
$39.00

  • Developed by OpenCart Community
  • 12 Months Free Support
  • Documentation Included

Rating

Compatibility
1.5.4, 1.5.4.1, 1.5.5, 1.5.5.1, 1.5.6, 1.5.6.1, 1.5.6.2, 1.5.6.3, 1.5.6.4, 2.0.0.0, 2.0.1.0, 2.0.1.1, 2.0.2.0, 2.0.3.1, 2.1.0.1, 2.1.0.2, 2.2.0.0, 2.0.1.0, 2.0.1.1, 2.1.0.1, 2.1.0.2, 2.2.0.0, 2.0.2.0, 2.0.3.1, 2.3.0.0, 2.3.0.1, 2.3.0.2, 2.3.0.0, 2.3.0.1, 2.3.0.2, 3.0.0.0, 3.0.1.1, 3.0.1.2, 3.0.2.0, 3.0.0.0, 3.0.1.1, 3.0.1.2, 3.0.2.0, 3.0.2.1b, 3.0.0.0, 3.0.1.1, 3.0.1.2, 3.0.2.0, 3.0.2.1b

Last Update
8 Dec 2017

Created
3 Mar 2016
199 Sales
32 Comments
vanstudio
vanstudio
Member since: 19 May 2011

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