This extension allows you to generate RFM (Recency-Frequency-Monetary) scores for customers in your OpenCart store, and view a report of the RFM rankings for your customers. RFM analysis can be used to target marketing to your best customers, helping increase conversion for e-mail and other advertising campaigns, like sending out discounts or other special offers. You can read more about RFM analysis on this page.
Upload and go — utilizes vQmod or ocMod so no core file modifications are necessary.
Enter your own ranges for calculating Recency, Frequency, and Monetary values, and change them at any time.
Choose the time period used to calculate Frequency and Monetary values.
Recalculate all RFM scores within the report with a single click.
RFM scores are generated for individual customers every time they place an order, or their order status is updated. Scores are also automatically generated for all customers once a day.