Optimize Analytics - GTM Enhanced Ecommerce Module

Optimize Analytics - GTM Enhanced Ecommerce Module
In order to optimize conversions and user engagement, it is very important to know, how users are interacting/behaving with your products.

This module enables you to measure user interactions/e-commerce activities on your OpenCart store. Our easy interface, allows you to enable/disable any feature mentioned below.

You will also get a JSON file that you can import into your GTM workspace, so you don't have to create new tags and triggers.


Enhanced E-commerce Tracking
This module will enable you to place DataLayers on your site to measure the following enhanced e-commerce activities:
  • Product Impressions
  • Product Clicks
  • Product Detail Impressions
  • Add / Remove from Cart
  • Promotion Impressions
  • Promotion Clicks
  • Checkout
  • Purchases
  • Refunds

  • Goal Funnel Tracking
    Measure the steps of the purchase funnel and learn where users are dropping off. For instance, at what stage of the check-out, a particular user is dropping off.

  • User ID Feature
    Tracking logged-in users across multiple touchpoints and a variety of channels and devices every day.

  • Adwords Conversion Tracking
    Measure purchases for users who are coming from Adwords Campaigns.

  • Adwords Dynamic Remarketing

    Google automatically creates Ads for your website visitors based on products they viewed on your site.

    With Dynamic Retargeting, you can retarget users who have:

  1. Visited your Product Detail Pages
  2. Visited Checkout Pages
  3. Funnel Step Pages

  • Google Measurement Protocol
    The Google Analytics Measurement Protocol allows developers to make HTTP requests to send raw user interaction data directly to Google Analytics servers

Advantages of using this module:

  • Compatible with Tag Manager
  • Support Multiple Currencies
  • No files are overwritten. The extension uses OpenCart Extension Installer (OCMOD)
  • Compatible with Quick Checkout, One Checkout, and Simple Checkout
  • Funnel Visualization in Google Analytics

Demo Site:

Check out the DEMO Site: https://bit.ly/2EDW0QM


  • Developed by OpenCart Community
  • 1 Months Free Support
  • Documentation Included



Last Update
2 Nov 2019

2 Jan 2019
4 Sales
Member since: 10 Dec 2018

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