TS AB-Test 3 in 1 v1.1

TS AB-Test 3 in 1 v1.1
Are you sure about the effectiveness of design elements on your site?
Assumptions and hypotheses about the quality of active and passive site elements are based on personal experience and the views of the developers and designers, which do not necessarily coincide with the views of visitors to your online store. In other words, there is no guarantee that the elements on the pages of the online store will get the desired effect. The "AB-Test 3 in 1" modules package will be very useful for testing such hypotheses.

AB-Test 3 in 1 v1.1 by Tramplin Studio - this is a set of simple but powerful marketing tools to increase the effectiveness of your banners, sliders, HTML texts and any other design elements in OpenCart, using the analytical method "AB testing". Thanks to this modules package, you can better convey to the visitor the necessary information, and thereby significantly increase the conversion of your online store.

What is AB testing (Split test)?
This is a modern method of marketing research. Its essence is that the control group of elements is compared with a set of test groups in which one or several indicators have been changed, in order to find out which of the changes improve the target stats. A variation of AB testing is multivariante testing, available in the "AB-Test 3 in 1" modules package.

What modules are included in the package "AB-Test 3 in 1"?
  1. "TS AB-Test Elements" - testing of active and passive design elements on the pages of your online store;
  2. "TS AB-Test Banners" - testing banners, sliders and carousels with an unlimited number of images;
  3. "TS AB-Test HTML" - testing HTML texts on the pages of your site.

What features do modules have?

High flexibility:
  • the possibility of multivariante testing (up to 5 test groups, instead of the standard 2);
  • it is possible to set the probability of display for each single test group using the markers on the probability scale;
  • stats tracking using Google Analytics and Yandex.Metrika, which allows for more in-depth analysis of test results by gender, age, device types, browsers, operating systems and other indicators. In more detail about each counter:

  1. Google Analytics counter, the module supports both types of counter, both gtag and analytics;
  2. Yandex.Metrika counter, both the old version of API v1.0, and the new one - API v2.0 (Version 2.0 was available in test mode from 2016, but officially entered into service on December 6, 2018. If you do not know the version, it will not be superfluous to update the counter or install our analytics module "TS Yandex Metrika", which uses the latest version of the counter).

There are 2 types of events with design elements in online store, with which the goal can be considered achieved:
  • simple mouse click - click event;
  • mouseover on element - mouseover event.

The "mouseover" event only indirectly indicates the interest of your online store visitor to a specific element, as it will contain a fraction of "idle" events, however it can be very useful in some cases (for example, for elements without a link or for forcing AB testing). In order to reduce the number of idle events, for a "mouseover" an event delay setting is available in milliseconds. For example, if you want the target to be considered achieved 2 seconds after the mouse cursor is hovering over the element, specify a delay of 2000 milliseconds. However, it should be noted that if the visitor moves the cursor away from the element earlier, the event will be reset.

Useful tips:
  • If you are serious about conversions your online store and it is important for you to know everything about the actions of visitors, then our other modules "TS Yandex Metrika" and "TS Google Analytics" can be very useful to you! With this modules, you can transfer not only simple data such as link clicks and clicks to the Yandex and Google services, but also detailed information about site visitors, e-commerce data, and also set up goals for tracking conversions without interfering with the site code and not possessing deep knowledge in web development.
  • Our other product, "TS Banner MultiPosition", can be a useful addition to "AB-Test Banners" and simple banners. With it, you can show banners where they are really needed. Display of the same image can be configured optionally for any pages from the lists: products, categories, manufacturers, articles and pages of the internal search in the store. Create complex marketing weaves in just a few minutes!


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Module page on the developer site:
https://tramplin-studio.store/module/ts-ab-test-3-in-1

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Watch DEMO
Watch DEMO admin (login: demo, pass: demo)

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Installation Instructions:
  1. Go to Admin panel -> Modules -> Install extensions
  2. Just upload the archive with the module for your OpenCart or ocStore

Files are not overwritten!

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Update Instructions:
  1. Go to Admin panel -> Modules -> Install extensions;
  2. Upload archive with updated module for your OpenCart or ocStore;
  3. Revise module settings and re-save.

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If you have any questions or suggestions for improving the work of the module, you can contact us:
Site: https://tramplin-studio.store/
E-mail: info@tramplin-studio.store




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  • Developed by OpenCart Community
  • Documentation Included

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Compatibility
2.0.0.0, 2.0.1.0, 2.0.1.1, 2.0.2.0, 2.0.3.1, 2.1.0.1, 2.1.0.2, 2.2.0.0, 2.3.0.0, 2.3.0.1, 2.3.0.2, 3.0.0.0, 3.0.1.1, 3.0.1.2, 3.0.2.0, 3.0.3.0, 3.0.3.1, 3.0.3.2

Last Update
10 Feb 2020

Created
11 Jul 2019
10 Downloads
1 Comments
TramplinStudio
TramplinStudio
Member since: 9 May 2018

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