Open Graph (OG) metadata is a set of tags that allow web pages to be represented as rich objects in social media platforms. Originally developed by Facebook, OG tags are used by various social platforms like Twitter, LinkedIn, and Pinterest to generate previews of links shared on their platforms.

When a webpage includes Open Graph tags, it enables social media platforms to extract and display information such as titles, descriptions, and images in a visually appealing way when the link is shared. Without OG metadata, social media platforms often just pull random or incomplete information from the webpage, leading to suboptimal previews.

The snippet produces code like the one below, using the data about your product:

<meta property="og:type" content="product">
<meta property="og:title" content="VersaBottle filler VB-12">
<meta property="og:description" content="VersaBottle filler VB-12 is a contactless surface mount bottle filler with a refrigerated drinking fountain. VersaBottle filler utilizes silver-based compound to reduce growth of micro-organisms in your drinking water">
<meta property="og:url" content="https://site.com/versabottle-filter-vb12">
<meta property="og:image" content="https://site.com/image/cache/catalog/Mary/fillers/VersaBottle-filler-VB-12-600x600.jpg">
<meta property="og:image:width" content="600">
<meta property="og:image:height" content="600">
<meta property="product:price.amount" content="12.99">
<meta property="product:price.currency" content="USD">

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