Email campaigns are still one of the most successful marketing techniques for eCommerce brands because no matter how anti-outreach a person might be, practically everyone is happy when the perfect product recommendation lands in their inbox.

With today's lead generation tools and AI-powered personalization, you can send tailored outreach emails to thousands of people and show them how your products can solve their unique problems.

Below, we have a list of the top seven software picks for finding leads and generating personalized emails and messages, so you can start reaching more people today.

Why is Lead Generation Important for eCommerce Brands?

For eCommerce brands, lead generation is all about marketing your product and capturing the contact information of anyone who shows interest in it. They might visit your site, click on an ad, scroll down your socials, or work in a relevant industry.

There are lots of tools out there to help you discover potential leads and reach out to them, with some focusing on email outreach and others focusing on social media and other types of messages.

The other essential feature of modern lead finder software is AI-powered personalization. This allows you to send each lead tailored information based on the data you have on them. It helps you capture their attention more effectively and make it instantly obvious that your products are relevant to them.

The Top 7 Lead Gen Software Picks for eCommerce Brands

Here are some of the best lead-gen platforms and tools for ecommerce brands.

1. Instantly

Instantly is a lead-generation and email outreach platform with a lot of AI-powered automation features. It can help your eCommerce brand send out hyper-personalized emails to potential customers and find B2B contacts to partner with.

You can use the Supersearch feature and leverage AI to create personalized content, including variables and entire email sequences for each prospect. You can automate follow-ups, send targeted promotions, and nurture leads through the sales funnel to encourage purchases.

The platform itself is incredibly easy to use, with quality customer support and a simple setup process. Whether you're a small team or a big business, Instantly's flexibility and scalability make it a list-topping option.

2. Tidio

If you're interested in capturing as many leads from your website as possible, Tidio is a great platform to help you achieve that. For teams eager to drive those leads toward actual revenue, al AI-driven sales workflow platform can pick up where Tidio leaves off. Its AI-powered chatbots are ready to give personalized service to your website visitors 24 hours a day, no matter how many visitors you have.

This helps increase the number of qualified leads you capture from your website because their interactions with your chatbot will show you exactly what they're interested in and what you can do to nurture them further down the funnel.

Tidio offers subscription tiers for every size of business, so you can check them out whether you're a one-person team or a global company. It's not an all-around solution, but it's a good thing to look into if you're specifically interested in chatbots.

3. AeroLeads

For eCommerce brands with a focus on B2B sales, AeroLeads can help you find verified emails and phone numbers for potential customers. It searches through platforms like LinkedIn to find people who match your needs and scrapes their contact information directly from the site. It also offers an email campaign tool to help you reach out to your prospects.

The platform offers a free trial for anyone who wants to try before they buy, and subscription tiers include everything from tailored enterprise solutions to starter packs for individual users.

4. Shopify

If you use Shopify to run your eCommerce website, you can also use it to generate leads. Its features may not be as robust as a dedicated lead finder platform, but it can be useful for smaller businesses or people who are just starting out.

You can use built-in forms and branded email tools to capture people visiting your website, using automated processes to send out messaging at just the right time.

Shopify's general marketing features also include pay-per-click ads, social media integration, selling on marketplaces like Amazon, finding influencers to partner with, and more. If you want, you can try a bit of everything and use the analytics dashboard to see what's working the best and how much it's costing you.

5. OptinMonster

OptinMonster focuses on lead magnets for converting website traffic, providing you with a range of different ways to convince your visitors to "opt-in" to give their contact information. Options include lightbox popups, floating bars, gamified wheels, countdown timers, page-level targeting, exit intent detection, and more.

It's possible to source lead magnets from various different places, but this is a good tool if you want both variety and a unified tool.

6. Klaviyo

Klaviyo is a modern CRM built specifically for B2C eCommerce brands. As well as offering email marketing, it also makes sure of newer channels like SMS and mobile push notifications. It focuses on hyper-personalization, so you can send tailored promotional content to leads at just the right time.

While there are some lead-generation features, it excels more in nurturing leads and converting them into loyal customers.

7. Leadfeeder

Leadfeeder is another tool that turns anonymous website traffic into concrete leads, and it focuses on B2B sales. So, if your business sells to other businesses, you can identify who has been visiting your site, pinpoint the best contacts within the company, and send out personalized emails all with one tool.

It offers a free trial and demos for bigger customers, with prices starting at around $100 per month.

Final Thoughts

As an eCommerce brand, there are a lot of different ways for you to generate, capture, and nurture leads. Email marketing is the long-time favorite strategy for a lot of brands, and as popular as social media is, it's still the best way to reach the most people.

Newer tactics are always worth trying, but not if you have to sacrifice email. That's why Instantly stands out to us in this list its robust automation features mean you can generate and reach out to leads much more quickly and efficiently. It ensures that you have the best email marketing solution possible, while still giving you time and resources to try other avenues as well.