In the world of eCommerce, standing out from the competition is key to success. One way to do this is through personalized and targeted marketing, which involves tailoring marketing efforts to the unique needs and interests of individual customers. This can be achieved through the use of customer data and insights, as well as technologies such as artificial intelligence and machine learning.
Video is a powerful tool that can enhance personalization and targeting in eCommerce marketing. It allows brands to create immersive and interactive experiences that engage customers and drive conversions. In this blog, we will explore how video can be used to gather customer data and insights, create personalized product recommendations and upsells, and create targeted ads and campaigns. We will also look at the future of video in eCommerce marketing and how it is expected to shape the industry in 2023 and beyond. And as a bonus, we’ll tell you how an ATS can make things way easier to outgrow your competition. Happy reading :)
Using video to gather customer data and insights:
One of the key ways that video can help eCommerce brands create more personalized and targeted marketing strategies is by gathering customer data and insights. Video can be used to collect information on customer demographics such as age, gender, location, and more. This data can be obtained through video views, comments, and other interactions, as well as through the use of analytics tools and customer surveys.
In addition to gathering demographic data, video can also be used to gather customer feedback and preferences. Brands can create clip specifically designed to gather feedback on their products or services, or they can use video to interact with customers and learn more about their needs and preferences. For example, a brand could host a Q&A session with customers through a live streaming video, or they could create a poll or survey that customers can access through a video link.
Gathering customer data and insights through video can help brands better understand their target audience and create marketing campaigns and products that are more likely to resonate with them. It can also help brands identify new opportunities for growth and innovation, as well as improve the overall customer experience.
Using video to create personalized product recommendations and upsells:
Personalized product recommendations can be a powerful tool for eCommerce brands, as they allow brands to showcase products that are specifically tailored to the interests and needs of individual customers. This can lead to higher conversion rates and customer satisfaction, as customers are more likely to purchase products that are relevant to them.
Video can be a particularly effective medium for creating personalized product recommendations. Brands can create clips that showcase related or complementary products to customers based on their past purchases or browsing history. These clips can be displayed on a brand's website, social media pages, or through targeted email campaigns.
In addition to personalized product recommendations, video can also be used to upsell to customers. For example, a brand could create a video that highlights the features and benefits of a higher-end version of a product that a customer has expressed interest in. This can help brands increase average order value and drive additional sales.
Overall, using video to create personalized product recommendations and upsells can help eCommerce brands drive conversions and improve the customer experience.
The future of video in eCommerce marketing:
Video is expected to play an increasingly important role in eCommerce marketing in the coming years, and it is likely that it will continue to shape the industry in 2023 and beyond. One area where video is expected to have a significant impact is in the creation of more personalized and targeted marketing strategies.
As technology advances and customer expectations continue to evolve, brands will likely rely more on video to gather customer data and insights, and to create personalized product recommendations and targeted ads. For example, brands may use artificial intelligence and machine learning to analyze customer interactions with video content, and to create customized marketing campaigns based on these insights.
In addition to enhancing personalization and targeting, video is also expected to play a larger role in the overall customer journey in eCommerce. Brands may use video to create more immersive and interactive shopping experiences, and to provide personalized customer support through the use of chatbots and messaging apps.
Overall, the future of video in eCommerce looks bright, and it is likely to continue to drive success for brands in 2023 and beyond.
Using an ATS to grow exponentially:
The usefulness of an applicant tracking system is often underestimated. Many think of it as a mere software made for recruiting. But in reality, it does more than what people believe it does. Apart from solving your hiring needs, it also gives you golden analytic insights about your hires & gives important employee performance reports so that you can find the problems way before it actually becomes a big roadblock for your business. And this golden info is super important especially if you have an ecommerce business. This is because there are many behind the curtain complexities & responsibilities in ecommerce businesses and messing up in even one of those can lead to a huge opportunity cost for your online business. An ATS can avoid this problem before it even happens. But there are tons of applicant tracking systems out there, which one to choose? Well, our personal recommendation would be Recruit CRM. It’s super easy to use & helps you with tons of valuable analytic insights.
In this blog, we have explored the role of video in creating more personalized and targeted eCommerce marketing strategies. We have seen how video can be used to gather customer data and insights, create personalized product recommendations and upsells, create targeted ads and campaigns & how a recruiting software can help your ecommerce business avoid major problems & grow faster.
We have also looked at the future of video in eCommerce marketing, and how it is expected to shape the industry in 2023 and beyond. It is clear that video will continue to play a critical role in driving success for eCommerce brands, and that it will be an essential tool for creating personalized and targeted marketing campaigns.
Overall, the potential of video to drive success in eCommerce in 2023 and beyond is significant. Brands that are able to effectively leverage the power of video in their marketing efforts are likely to see strong results and stand out from the competition.