Do you ever wish there was an alternative to paid ads and constantly trying to find more budget to redirect to your online ad campaigns? Organic search is becoming increasingly overlooked in an era where there are more online ad platforms than many of us know what to do with. To get your E-commerce site working in the best possible way, take a step back from the ads and focus on the basics this week. Here’s everything you need to know. 

Optimize your content with relevant keywords 

Thanks to the wide array of keyword research tools that are available, this is a task that is a lot easier than it used to be. You want to be able to target a range of different keywords as part of your optimization efforts: 

• Primary keywords that describe your product or service 

• Branded keywords that your buyers may be searching 

• Long-tail keywords that mimic the phrases people search

• Secondary keywords that add context to your offering 

Optimize keywords will make your store appear higher in search because Google will see that it covers what your target audience is looking for. While it may be tempting to include as many keywords as possible, many experts recommend a density of no more than 2% to avoid having your website marked for keyword stuffing. If in doubt, use keywords in titles and subheadings and go from there. 

Build content funnels for different regions 

Smart E-commerce store owners use content marketing funnels to redirect traffic to their stores with the click of a button. The aim here is to provide value for free and then drop in a few links that will nudge the reader to take action. 

If you are a clothing business, for example, the following content plans would be the place to start: 

• Style guides for different seasons throughout the year 

• Listicles covering the latest trends and fashion creations 

• Articles that cover how to make the most of your body type

Once you start creating content and optimizing it with keywords, the options will quickly become endless. The next thing you need to do is make sure you highlight how easy it is to do business with you. 

Highlight your payment flexibility in different markets 

Whether you use PayPal or something else to take payment, make sure you highlight it prominently on your website. The point here is that you want to remove much of that initial inertia and friction that can stop browsers from becoming sellers. 

A trusted payment pathway will make it so much easier to convince new buyers that you’re a store with which they can do business. Think about it as a chance to provide your audience with peace of mind and you’ll see why it matters. 

Make use of international link building services 

Google organically ranks sites based on trust, quality, and relevance. You can tackle all three at the same time by hiring one of the many skilled link building services that are available online. 

Link building is where you expand the reach of your store by connecting it to higher-profile sites through a network of carefully curated links. The interesting thing here is that you can make your reach truly global with options like Spanish link building if you want to make your campaign multi-lingual. 

Finding a skilled provider will enable you to take a smart approach to building your own web of links and boosting your organic ranking in the process. 

Proactively monitor your closest competitors 

Last but by no means least, it still pays to keep a close eye on your direct competitors in the digital age. You could even become a mystery shopper and use their services so that you can gauge how they compare to you. This smart little move is a great way to gain insights into their buying process so that you can stand out from the crowd for all the right reasons. The faster you can understand which parts of the sales process your competitors are outperforming you in, the quicker you will be able to overtake them. Also, using techniques like social media scraping can provide the necessary data your clients and competition, helping to refine your strategy. In conclusion 

Growing your business through organic search is the smart way to boost your margins and reduce your total ad spend. Think of it as a holistic process that requires you to take care of a variety of different factors and you’ll be making progress in no time at all. You could start today by exploring online keyword research tools and reaching out to an international link building specialist.