This post is all about promoting your Instagram page and getting more sales.

The potential of Instagram for more sales

Instagram is a great platform to drive sales and generate engagement for your business online.

1. Share promotions and offers

In this post, we’re going to look at Instagram and how it helps us distribute coupons and give us additional visibility as a brand. You can improve sales, generate more sales, and get more traffic to your site or shop just by using Instagram right. The benefits are many. But primarily, optimizing your Instagram profile with coupons or discounts helps drive more engagement, leads, and coupon uses. 80.2% of marketers plan to use Instagram for marketing.

1. Sharing coupons and discount codes will help consolidate your Instagram profile and boost engagement. ReferralCandy is a simple way to turn Instagram buzz into revenue, letting you run referral, affiliate, and influencer marketing from one platform with trackable links/codes and automated rewards. Even more, you can use AI products like chatbots to share these discount codes on chat and get more engagement.

2. A social network where companies can be given pictures of products and tag brands

3. Beat the algorithm as Instagram displays posts that generate the highest amount of interactions. Grab attention and generate interaction with discount coupons alongside text

4. You can also be featured on the explore tab. To appear on the explore tab you need quality content and generate more interactions. Giving away discounts can tripe your followers.

Make Use of Instagram Stories

Instagram stories have exclusivity about them since they disappear after 24 hours. It engenders a sense of urgency to enable the redemption of coupons. The feeling is now or never ensures the code is visible on the post and you can also add a link to your online shop. This strategy works especially well for businesses looking to buy instagram poll votes to boost engagement and enhance visibility on their stories.

Team up with micro-influencers to spread your post far and wide

Pair up with micro-influencers to give the post a better reach as you stand in front of your target audience. Share the discount code on their posts. Here’s a brand collaborating with a micro-influencer to distribute coupons

You can also promote your post with the help of ads and other means. It gets shown to users with similar interests.

How to give away discount coupons on Instagram and obtain quality leads

Now that you know of ways to give away coupons, how about going further and sharing coupons to enhance your database of leads?

Instagram doesn’t directly promote lead generation or collection. But you can always send people to landing pages. Use an image to ask if they would like a 10% discount on their products. Anyone who’s interested will want to visit the page that offers them a discount.

Add a link in the bio that leads people straight to the platform where people can download discount coupons to get the deals.

You can also take it to the next level by offering more coupons once they are on the page or get them to download your app.

2. Giveaway branded freebies or merchandise from your store

Here’s how to conduct a giveaway in the right way.

Draft Details About the Giveaway
Here’s an example of a giveaway from Social Champ.

Once you decide on the giveaway form an example of how to go about the same.

Create detailed and easy-to-understand announcements to go on Instagram profiles and stories

Mode of Entry: Specify how the user can participate in the giveaway

Eligibility Criteria: Specify guidelines and parameters of what the user will be eligible for participation in the giveaway

Deadline: Add the time duration of the date until participants can add their entries

Prize: Add prizes to declare the winner. It must be showcased promisingly so that more people can actively participate.

Announcement of Winner:  To ensure discrepancy mention the parameter of judging the winner. Also, mention the date on which the winner is declared. These guidelines ensure an appealing and creative giveaway campaign. Content punches promote your brand, and visuals illustrate the theme.

Select the Reward
While selecting the reward keep in mind the long-term objectives of Instagram marketing. An expensive gift brings freeloaders who participate for the gift's sake while branded merchandise can help to promote your Instagram store to a wider audience of potential customers. 

Stop targeting irrelevant leads by offering brand-oriented prizes like discount codes, vouchers, freebies, loyalty points free membership, and more.

This is a credible reward that you can distribute among users

Add up Creative Hashtags and Taglines
The Instagram algorithm supports the use of hashtags and brings in a boost in reach and visibility of posts if integrated using the right hashtags.

Be inspired by trending hashtags to promote your brand well.

Here, #DoUseAFlavor has been endorsed by the brand LAYS as their marketing campaign for new flavors.

3. Ask for influencer endorsements

Be clear about the ask/compensation

Use the email content to make the influencer what they want to know. How are you planning on compensating them? Fair compensations help improve response rates. Be clear and upfront about the offer.

First, you can rely on professional pitch deck design services to create presentations that attract investors and therefore help you raise money for influencer marketing. Then, you can talk about offering the replacement shake or $500 for 2 grid posts. Or for one post promoting our flavors -”We will send a one-month supply of all our flavors.”

This one-month supply of all flavors is valued at $120.”

This works to show you as organized, a professional, and someone who can be trusted. You can also acknowledge the value of the creator’s audience that sets you apart from others who try the free promotion.

Consider negotiating fees plus performance bonuses. CPA in influence marketing is the key to scaling it properly. You pay for results like new customers and customer reviews and add an activation fee to make it worth their while as well.

4. Turn loyal followers into brand ambassadors

Activate Your Existing Customers, Followers & Fans

Another important thing for brands to understand is that they should understand who they represent. In most cases, this means looking at the database of customers who signed up to your brand. This database may consist of people who signed up to the company newsletter and customers following you on Instagram

Activating people from the current database ensures you can create an ambassador community for your brand full of people who support what you do. And you can rely on social media monitoring tools to keep track of brand mentions and find loyal followers who are ready to become your brand ambassadors.

Review & Approve Ambassador Applications

To make sure this goes smoothly approve ambassadors who align with the core values of your company. Brand advocates should reflect the ethos of the company. An approval process should maintain an ambassador community for like-minded people and the people you enlist will achieve your marketing goals

Target specific locations, and demographics to create an ambassador community for your brand beyond your homepage

Influencer or ambassador referral marketing helps you also be fun with your marketing.

Enlist an Unlimited Amount of Ambassadors

When asking for ambassadors from an existing database of customers, followers, and fans, you get a list of profiles spanning customers, ages, genders, and locations. This helps you structure the community presentation with no limits, spanning geographies.

On the number of people you can enlist to your community, these are the guidelines below you may want to use.

Ideally, you can also use filters to recruit ambassadors from a region but your current database will show a varied group of candidates to consider first.

You will want to create hype around your ambassadors so that everyone wants to apply to become a brand ambassador. To build buzz here’s what to do.

• Name your community. This makes ambassadors who join believe in a brand family and be part of something they belong to

• Being given exclusive access a VIP status will make them more curious to be part of your community

• Another aspect is to be clear on the rewards. Customers only want to sign up to advocate for your brand if they stand to gain something from the experience of their advocacy and sales efforts.

• Provide the right kind of support. Provide great customer support when they need your help with the help of customer support tools.

5. Collaborate with other businesses

Instagram collaborations are an Instagram feature that helps users collaborate with each other. This feature helps you co-author a feed post or reel with the help of another user. This post will feature and handles and show up on prifles letting more users access it. It creates more engagement from communities. Instagram content creators use this feature to collaborate with other crates and engage in communities. The brand can also be used to announce collaboration with others.

See the example in which Aimee song creates an Instagram collab with her personal clothing line called Song of Styl

6. Show your satisfied customers on Instagram

Begin a hashtag trend

A branded hashtag is one of the simplest things to do to attract user attention.
The hashtag can add a new product or campaign you create. The most important thing is to promote the hashtag and create buzz through stories feed posts or Instagram feel You can find them under one tag in the app and see submissions and find all user creations in one place. Let's explore Custom Canvas Prints Photo Picture Tiles and see how you can use them.

Conclusion

These are some of the most important steps to promote an Instagram store and drive more sales online.