Link building remains a cornerstone of effective SEO strategy, especially for eCommerce sites. Quality backlinks are equal to endorsements, signaling to search engines that your site is credible and trustworthy. This authority not only boosts your search engine rankings but also increases your organic traffic a direct path to higher sales.

The math is simple: higher rankings lead to more clicks, and more clicks mean more potential conversions. When reputable websites link to your content or product pages, they improve your site’s authority and build trust with consumers. Working with a link building agency like Link Inbound helps you gain high-quality links that strengthen your rankings and visibility.

Why Link Building Matters for eCommerce

Before getting into strategies, let’s take a closer look at why link building is important for eCommerce success:

Visibility Equals Revenue: 

The first result on Google is approximately 31.7% of all clicks, while the second position nets only 24.7%. For eCommerce websites, ranking higher translates directly into more potential sales.

Trust and Authority:

Links from high-quality, reputable websites signal to both consumers and search engines that your eCommerce site is credible. This credibility can lead to higher conversion rates and a boost in your domain authority.

The Surround Sound Effect: 

Ranking your site is only part of the equation. By being mentioned across numerous high-ranking pages in the SERPs, your brand creates a "surround sound" effect, making it nearly impossible for potential customers to miss you during their buying journey. This is very powerful at any stage of your business, whether you're buying an ecommerce store from a platform like Moaflip starting a new site or already have an established business you're looking to grow.

Tools to Supercharge Your eCommerce Link Building Efforts

Managing link building campaigns can be complex and time-consuming, which is why using project management software alongside an AI website creator can be a game-changer for automating design and outreach. With the right software, you can easily track your outreach efforts, set deadlines, and monitor the status of each link acquisition project. By organizing all tasks and communications in one platform, you’ll ensure that no opportunity is missed, helping you scale your link-building campaigns efficiently and achieve better results.

To scale your eCommerce link-building campaigns, using the right tools is essential. Below are some of the most effective tools and software for link building:

Ahrefs:

Ahrefs is a marketing intelligence platform. It features is a great competitor analysis tool that gives you insights into where your competitors are securing their backlinks. It allows you to track their link-building efforts, so you can find new sites to target. With Ahrefs, you gain access to in-depth backlink reports, helping you identify high-quality sources for your own link-building campaigns. This tool also tracks keyword rankings and site performance over time. Its reputation among professionals backs this up: a recent survey by Editorial.Link found that 68.1%of link building specialists trust Ahrefs as the most reliable and in-depth backlink data provider.

SEMrush:

SEMrush stands out for its comprehensive tracking of backlink performance. It shows you how your links are influencing your rankings and highlights areas where improvements can be made. Beyond backlinks, SEMrush is also a good tool for keyword research, particularly for product and category pages. It identifies gaps in your content that can be filled to attract more links and traffic. With daily updates on your keyword rankings and competitor insights, SEMrush ensures your SEO strategy stays agile and competitive.

Pitchbox: 

Pitchbox is the all-in-one link building software designed to simplify and scale outreach efforts. It allows marketers to identify and connect with influential bloggers and publishers relevant to their niche. This enables businesses to expand their digital presence through targeted brand mentions, partnerships, and backlinks from relevant authoritative sites, which are important for boosting rankings and driving organic traffic to online stores.

Moz:

Moz is great for evaluating potential link-building opportunities. It provides domain authority scores that help you judge the trustworthiness and value of a website before pursuing a backlink. Moz’s SEO audit tools go a step further by offering recommendations for improving your website’s overall performance. These audits ensure that you’re not only targeting the best sites but also optimizing your own site to maximize the impact of your link-building efforts.

Proven Strategies for eCommerce Link Building in 2024

To maximize the impact of your link-building efforts, let's say for halloween mask page, consider implementing these strategies:

1. Build Links to Category Pages

One of the most effective strategies for eCommerce is focusing on category pages, rather than individual product pages. Here’s why:

• Stability: Unlike product pages that may be updated or removed as inventory changes, category pages remain consistent over time.

• Broader Relevance: Category pages typically target broader, more competitive keywords, making them more valuable for link acquisition.

• Internal Link Distribution: Strong category pages can pass link equity to product pages via internal linking, improving overall site SEO.

• User Experience: When external sites link to category pages, visitors are presented with a range of products, increasing the likelihood of conversion. While links to category pages build authority, the majority of websites do allow links to category or landing pages! To keep your process running, you can buy guest posts from Reputepost.com. They are one of the pioneers of building white-hat links at an affordable price!
  

2. High-Quality, Linkable Content

Content that serves your audience's needs and highlights your products is key.

Consider creating: 

• Industry trend reports relevant to your niche

• Infographics or interactive tools, such as product finders or ROI calculators

For example, a buyer’s guide on [e.g., "How to Choose the Right Garden Furniture"] not only provides value but also attracts quality backlinks.

3. Product Reviews and Comparisons

Partner with industry-relevant websites for product reviews or inclusion in comparison articles. By doing this you can position your products as top options within your niche. Offering exclusive insights or early access can make your pitch more compelling.

4. Visual Content for Link Building

Visual assets are highly shareable and can generate links from a variety of sources.  You can also try link building packages from a app.seobuilding.link - marketplace dedicated for SaaS companies.

Consider creating: 

• Infographics that break down product features or trends

• High-quality how-to videos demonstrating product usage

Sharing visual content on social platforms or with industry blogs can greatly increase link-building potential.

5. Implement the Surround Sound SEO Strategy

Here’s how to get started:

• Identify Commercial-Intent Keywords: 

Focus on keywords such as "best [product category]" or "alternatives to [competitor product]."

• Analyze SERP Coverage:

 Tools like SEMrush's Surround Sound feature can help track how often your brand appears on top-ranking pages

• Strategic Outreach: 

Image source: Pitchbox

Use a tool like Pitchbox to contact sites that mention competitors but not your products. Offer them compelling content or product samples to encourage inclusion in their roundups.

6. Leverage Supplier and Manufacturer Relationships

If you aren’t the manufacturer of the products you sell, reach out to suppliers for valuable backlinks. Being featured on a supplier's "Where to Buy" page or co-marketing initiatives can provide substantial SEO benefits.

7. Create Seasonal Content for eCommerce

Online stores thrive on seasonality. Capitalize on this by creating content such as:

• Holiday gift guides

• Seasonal product roundups

• Back-to-school essentials

Promote this content to relevant publishers for backlinks that drive both seasonal traffic and long-term value.

Takeaway

Successful eCommerce link building requires a mix of strategic outreach, high-quality content creation, and leveraging the right tools. By focusing on category pages, and creating compelling, shareable content, you can build a foundation that drives traffic, increases trust, and boosts conversions.

Stay agile, keep up with industry trends, and continuously refine your link-building tactics to maintain your edge.