Search engine optimization (SEO) remains an integral strategy in today's ever-changing digital marketing landscape. It remains a crucial strategy businesses of all sizes can deploy to gain online visibility. 

Improving your online visibility means making sure that potential customers find your business before your competitors'. However, the challenge lies in understanding SEO and how to improve their online visibility. 

 Although effective, SEO is a highly technical field. The technicality and time-consuming nature of search engine optimization are the reasons many businesses are hiring SEO agencies. You can hire the best white SEO agency, BitChip Digital, to improve your organic traffic too. But the question is, "What does an SEO agency do? How can one help your business become more successful?  

Keep reading as we discuss how SEO agencies can leverage their expertise to improve your business's online visibility and ranking in search engines. 

SEO Meaning And Importance Explained

Before explaining what SEO agencies do, let’s discuss the meaning and importance of search engine optimization. 

What is SEO? SEO (search engine optimization) involves employing a range of on-site and off-site strategies to optimize a website to enhance its online visibility.  

Search engines like Google, Yahoo, and even Bing utilize complex algorithms that are continually evolving. These algorithms consider a wide range of factors when ranking websites. They consider factors such as website loading speed, mobile-friendliness, user experience (UX), content relevance, and backlink profile during ranking. 

Google considers over 200 ranking factors. The fact that it also changes its algorithms occasionally makes SEO more complex and technical. 

A reputable agency will focus on optimizing websites using SEO best practices. They boast the knowledge and expertise to navigate the complexities and challenges that SEO presents. 

What happens if you don’t properly optimize your website? Failure to optimize your website means you won’t be able to compete online. Your competitors whose websites are well-optimized will rank higher in the search engine and get more clicks (including organic traffic and patronage).

When a website isn't well-optimized, it often gets stuck on page three of search engine results or other pages that people rarely visit. This means people won't know your website or business even exists.   

Let's discuss how an SEO agency can help your business rank high in search engines and improve organic traffic. 

What Does An SEO Agency Do?

A search engine optimization agency comprises a group of professionals armed with the tools, knowledge and experience in website optimization. A reputable SEO agency doesn't just stuff keywords into a website. 

They implement a well-rounded search engine optimization strategy that adheres to SEO best practices. This ensures improvement in user experience (UX), site quality, and search engine trust. 

Here is a breakdown of how an SEO agency can help improve your website's ranking. 

1. Comprehensive website audit:

A website audit is essential before implementing any SEO strategy. It’s the first thing any professional SEO company would do. 

By conducting a website audit, you can identify structural issues, content gaps, and other technical problems that may be hindering your website's search engine optimization (SEO) and ranking. 

Here are the areas a professional SEO company would examine when conducting a website audit:

• Broken link or 404 errors   

• Site performance and loading speed

• Website crawlability and index problems

• Mobile responsiveness and usability

• On-site SEO factors include headers, title tags, and meta descriptions.

This analysis is crucial, as it provides a clear roadmap that the agency can utilize to develop a customized SEO strategy to help you achieve your business goals.  

2. Competitor analysis and keyword research:

Through a comprehensive competitive analysis, an agency can identify strategies that your competitors are using to rank high in SERPs. The analysis will enable the agency to develop a custom strategy that will help your business gain a competitive edge. 

Keyword research is equally crucial, as it forms the foundation of any search engine optimization strategy. That is why professional SEO agencies spend a significant amount of time on keyword research. They want to choose the right keywords that people are searching for. 

Here is what keyword research entails:

• Choosing keywords with low competition and high search volume.

• Competitor analysis to know the keywords your competitors are ranking for.

• Deciphering the user intent behind every keyword

3. Indexing and monitoring:

SEO agencies utilize advanced tools, such as Index Checker, to identify indexing issues and resolve them promptly. Your page won't rank on search engines if it's not indexed, regardless of the quality of your content. 

Here is what index monitoring entails:

• Sitemap resubmission for updated content 

• Examine all the web pages to know if they are indexed

• Identify and fix web pages that got blocked by robot.txt and noindex tags. 

3. Off-site SEO (link building):

 Link building isn’t the only off-page SEO strategy an SEO agency deploys. However, it’s one of the most important. 

A genuine SEO company will help you create a robust off-site SEO tactic that entails:

• Getting high-quality and valuable backlinks via different strategies

• Guest posting on niche-relevant and reputable websites

• Build strong relationships with industry influencers

• Identify and disavow toxic backlinks

5. Content writing and creating a content plan: 

A reputable SEO company will help you create a winning content marketing strategy. As you know, without content, there is no SEO. The content marketing plan usually includes:

• Creating articles, guides, and blog posts targeting specific keywords

• Updating existing content to keep the content on the website fresh and valuable

• Create high-quality videos, images, infographics, and multimedia content

• Optimized product descriptions to improve search engine ranking. 

6. On-site search engine optimization (SEO):

The focus of on-site SEO is to optimize the elements on a website to make it search engine-friendly. The activities include:

• Meta titles, meta descriptions, and URL optimization

• Headings structuring (H1,H2,H3) to ensure keyword relevance and clarity

• Keeping content unique and a breeze to read

• Incorporating internal links to improve SEO and navigation.

Conclusion

So, what does an SEO agency do"? You can see the myriad of tasks SEO agencies perform to ensure your website appears in the search engine result pages. Implementing a proper SEO strategy ensures your website ranks high in search engines, making it easier for prospects to find you. 

Your competitors are investing in the best SEO agencies to help them stay competitive. Ranking high in search engines makes your business and products more visible to potential customers and could lead to increased patronage.