In the current competitive market, small local shops or large national chains are always seeking new methods of boosting their sales and getting new customers. The best, but least obvious, strategies include the use of custom gift cards, which are popular in business. In addition to boosting your brand identity, such cards also integrate well with your point-of-sale (POS) system; therefore, they are easy to use by your staff and your customers.

PlasCards.com is a major producer of custom plastic gift cards, which can be programmed to run with your POS software. This will make each card encoded properly and prepared to be used immediately it gets into the hands of your customer.

What Are Custom Gift Cards and How Do They Work?

Custom gift cards are branded plastic cards, which are personalized and may be loaded with a certain dollar amount and redeemed at your business. These are also individualized, unlike generic prepaid cards, which can be used in any store or service. All the cards are coded to fit well in your POS system and make transactions hassle-free.

This integration means:

• Proper tracking of the balance of every card.

• Lower prospects of fraud or misuse.

• Smooth checkout on the part of staff and customers.

Whenever a customer purchases or redeems gift cards, there is an automatic update of balances, and as such, the process is efficient and secure.

Why Gift Cards Are a Smart Move for Any Business

1. Increase Sales and Revenue

Gift cards serve as mini billboards for your brand. Customers who buy them to give to their friends and family will introduce new customers who would otherwise not have found your business. Research indicates that the majority of customers spend more than they do in redeeming their gift cards- in other words assured additional income.

2. Attract New Customers

A gift card is a card basically an invitation to make you visit your shop. The customer who has never purchased your products or services before is likely to take a risk to use the products or services you offer in case he/she get a prepaid card. Once in, they can be turned into loyal and repeat customers by the quality of what you are offering.

3. Boost Brand Awareness

Making your gift cards a direct physical representation of your brand, with entirely custom designs, your gift cards will be a visual extension of your brand. Your logo, color scheme, seasonal artwork, or any other card is a marketing tool and strengthens brand identity with each time of gifting or usage.

4. Build Customer Loyalty

Gift cards promote repeat business. A customer who has a card in his/her hand will be much more likely to revisit your store than a customer who has never interacted with your brand. The easier you make their experience by using your POS system, the more they are likely to return on a repeat basis.

5. Perfect for All Types of Businesses

Custom gift cards can be adjusted to your business model, regardless of whether you operate a cafe, retail store, spa, or fitness center. Small businesses get the advantage of a higher profile and referrals through word-of-mouth, whereas larger companies have an expandable means of controlling promotions and customer incentives.

Why Choose PlasCards.com for Your Custom Gift Cards?

PlasCards.com has a number of reasons why it can be distinguished in the industry:

• POS System Integration: Each card is programmed to work with your POS software so that it is completely compatible.

• High-Quality Production: Plastic cards of high quality that do not lose their appearance and functionality after several uses.

• Custom Branding Opportunities: You can have good cards that are just representative of your brand; that is, smooth, professional, or stunning seasonal graphics cards.

• Affordable Alternatives: Small and large-scale enterprises can afford to use this potent sales tool with the help of competitive pricing.

• Fast Turnaround: Rapid production and delivery would ensure that you do not have to wait so long before you can begin to offer gift cards.

Their products can be found here: custom gift cards for business.

How Businesses Can Use Gift Cards to Drive Growth

• Seasonal Promotions- Have special edition gift cards during holidays, birthdays, or anniversaries as a way of promoting sales during that period.

• Employee Rewards Programs- Provide branded gift cards as an incentive to the employees; this will lead to loyalty among the employees internally and externally.

• Customer Referral Programs- Reward loyal customers by offering them gift cards whenever they refer new consumers to your business.

• Upselling Opportunities - Provide customers with an opportunity to buy more by providing them with gift cards for some of the items in bundles.

• Online and In-Store Flexibility -Combine physical gift cards with digital e-gift cards, making it as convenient as possible.

Real-World Benefits of Custom Gift Cards

Companies that implement the use of gift cards experience a demonstrable change in business performance:

• Better Average Value of Transaction -Customers tend to spend 20-30 percent above the amount on the card.

• Less convenience of returning them – When compared to products that are physical, gift cards are hardly returned and therefore are a safe route of sales.

• Cash Flow Benefits - The sales of gift cards are cash flow positive even before the products or services are redeemed.

• Long-Term Loyalty- This indicates that most of the customers will keep shopping in the businesses once they have used their initial gift cards.

Conclusion

Innovation, customer experience, and brand visibility are the keys to growth in the business environment today. The solution of providing personalized gift cards to businesses is an effective means of attaining all three. They not only fit perfectly within your POS system, but also increase sales, help attract new customers, and create loyalty.

PlasCards.com simplifies the process using the fully customized plastic gift cards that are compatible with POS and bear your brand name. It does not matter whether you have a small store or a major retailer; there is a time-tested strategy of increasing your earnings and customer base by investing in your own gift cards.

Start boosting your business today by exploring custom gift cards for businesses at PlasCards.com.