OpenCart is one of the most popular e-commerce platforms for creating and managing online stores today. It is open source, free, and very easy to use. As of writing this, OpenCart is used for over 211,000 live websites worldwide, but it also powers over 880,000 websites altogether. This means a coup..
Eye care is no longer just about clinical appointments and dispensing eyewear. Practices are now managing retail operations, diagnostics, compliance, online orders, and multi-location teams. Practice management software (PMS) has evolved to meet these new demands.In 2025, PMS is central to how optom..
When you are scaling your business, you are scaling your brand presence as well. Your team becomes your front line at sales meetings, client calls, conferences, and virtual events. The way your team presents itself highly matters. It is especially when first impressions are usually connected to some..
Anyone who isn’t paying attention to Core Web Vitals as part of their web design and development process may as well surrender and give up before they start! As of Google's recent algorithm updates, Core Web Vitals have become a central part of how search engines assess website quality. For eComme..
Running a modern eCommerce business is not just about listing products and waiting for orders. It's a huge system with logistics, customer support, content, marketing, and constant numbers to analyze. To prevent all this from turning into endless stress and destroying the team and the company, eComm..
Email campaigns are still one of the most successful marketing techniques for eCommerce brands because no matter how anti-outreach a person might be, practically everyone is happy when the perfect product recommendation lands in their inbox.With today's lead generation tools and AI-powered personali..
You’ve built an email campaign that looks good on PowerPoint, but shockingly, after launching the campaign, you realise that you have barely converted any leads. While it’s easy to blame it on needing “better automation,” know that automation alone isn’t magic. In fact, without a soli..
You know how rock ‘n’ roll was once controversial, but these days, it’s totally normal and harmless? It seems silly now, but the context was entirely different back then.Context shapes how people think and interact, which is why generational differences exist. Boomers, Gen X, Millennials, and ..
Marketing in 2025 is all about blending automation, creativity, and strategy. With ever-evolving platforms, smart algorithms, and shifting audience behaviour, businesses must adapt quickly to stay ahead. Whether you're a startup or a scaled brand, here are 10 essential tips to level up your marketin..
Images dominate the internet, but trusting what we see is tricky. Photos and memes spread rapidly, often detached from their original context. A viral image might be years old, digitally altered, or used to mislead. Detecting this requires tracing an image back to its source. Traditional text-based ..