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Traditional marketing is marketing that uses offline media to engage the audience. In 2019, traditional marketing accounted for 45% of global ad spend. But, by the year 2023, it had a significant decrease to less than 40%. Most brands use social media to boost their reach and many integrate aff..

Ever noticed those informative boxes that pop up at the top of Google's search results? Those are called Featured Snippets, and they're like gold for website owners. Why? Because they grab attention, boost your website's authority, and attract more clicks. But here's the catch: everyone wants a feat..

Driving sales with influencer marketing involves a strategic approach to selecting, collaborating, and measuring the impact of influencers. Here's a step-by-step guide to help you leverage influencer marketing effectively:Here are stats related to influencer marketing75% brands expect influencer mar..

Financial Education in Schools: Bridging the Gap Between Theory and PracticeThe financial world is complex. The need for full financial education is more pressing than ever. Traditionally, schools have been big on teaching theoretical stuff. Schools teach practical money management through financial..

This post is all about promoting your Instagram page and getting more sales.The potential of Instagram for more salesInstagram is a great platform to drive sales and generate engagement for your business online.Share promotions and offersIn this post, we’re going to look at Instagram and how it he..

The dropshipping model offers many benefits to business owners, including a simplified selling process and low-cost entry into the industry. However, because of these lowered standards compared to traditional retail processing, the market is crowded with many small competitors, as well as major play..

OpenCart is a popular open-source e-commerce platform that allows businesses to create and manage online stores easily. The platform is known for its user-friendly interface, flexibility, and wide range of features.In this blog, we’ll cover:OpenCart’s key featuresEight OpenCart extensions that c..

In today's digital age, B2B e-commerce solutions have become indispensable for industrial suppliers looking to streamline operations, expand their market reach, and enhance customer relationships.As businesses increasingly shift towards online platforms, finding the right B2B e-commerce solution tai..

In our modern world, the concept of the office is changing significantly. Following the pandemic, studies have shown that over 80% of employees would refuse a position that does not offer flexibility. As for employers, many now also prioritise workplace flexibility to quickly adapt to the market. Tr..

In the last few years, customer behavior has changed, as modern customers have begun to favor shopping via social media.For ecommerce businesses, the idea of using Instagram for promoting products isn’t new. With a user base of 2 million monthly active users, 90% of whom follow businesses and 83% ..