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You probably have seen the headline: "Email is dead,". But anyone in e-commerce knows better. It remains a key player, evolving faster than your inbox fills up on Black Friday.Emails connect you directly with customers - no algorithms messing around. As such, getting it right is like having a golden..

In recent years, the art of cold emailing has quietly climbed the ranks to become a cornerstone in the marketing arsenals of both B2B and B2C spaces. Far from being the digital equivalent of a cold call, cold emailing, when wielded with finesse, can transform into a formidable weapon to catapult you..

With the number of email users expected to reach a whopping 4.3 billion by the end of 2023, email marketing campaigns remain one of the most important and effective ways to increase customer engagement and drive targeted traffic to your website. Incorporating video into your ecommerce email mar..

With the digitalization of modern business, the world of eCommerce is thriving. Global interconnectivity and the ability to send products worldwide have kicked this industry into overdrive, allowing people from across the globe to buy, sell, and purchase services 24/7.But, with over 12 million activ..

In the fast-paced world of online shopping, abandoned carts have become a common challenge for e-commerce businesses. Abandoned carts refer to the instances where potential customers visit an online store, add items to their shopping carts, but leave without completing the purchase. This phenomenon ..

Email marketing is one of the most effective ways to reach your customers and promote your e-commerce store. But with so much competition out there, it can be tough to stand out from the crowd. That's where email marketing automation comes in.Email marketing automation allows you to send targeted, p..

Email holds the power to inform, engage, influence, and ultimately convert target audiences. It is one of the oldest but highly effective digital marketing strategies.Email marketing is effective because it offers a wide reach of customers; it is a direct line of communication that can be personaliz..

It’s fair to say that every marketer recognizes the role and effectiveness of email marketing in digital marketing. A quick Google search on the ROI of email marketing will show you that this is one of the most cost-effective marketing channels to promote your business.To be more specific, stats s..