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In this post-covid world, the change in buyer behavior from offline to online is drastic. A sizable 60% of the B2B buyers say they are open to purchasing on digital marketplaces. Therefore, Roland Berger titles this as “the sun rises over B2B marketplaces” because there lies a huge growth o..

Business-to-business (b2b) companies are making a round in the e-commerce world. B2b e-commerce marketplaces are anticipated to thrive and grow by 20% from 2023 to 2030.  There is a huge shift in sales with a huge amount valued at $1.6 trillion by the end of 2023. The business has shifted its i..

B2B marketing is one of the best ways to reach potential customers. When done right, B2B marketing can be very effective and profitable. As a B2B marketer, one of the most important things you need to do is segment your audiences in order to target them effectively.Fortunately, segmenting audie..