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Your brand reputation is what people think and say about your business. It’s how your customers perceive your products, services, and overall reliability. Prioritizing your brand reputation is an essential practice for building trust. And, according to the Institute of Customer Service, 81% o..

Traditional marketing is marketing that uses offline media to engage the audience. In 2019, traditional marketing accounted for 45% of global ad spend. But, by the year 2023, it had a significant decrease to less than 40%. Most brands use social media to boost their reach and many integrate aff..

In the digital age, knowledge base software has emerged as a crucial tool for businesses aiming to enhance their brand awareness. This article delves into how such software can be utilized effectively.What is a knowledgebaseKnowledgebase or KB also called a help center acts as a place to store and a..

Instagram is one of the most frequently used social media platforms, having over 2 billion active users per month. Although this social media app was initially created for fun and snapshots, it has now become an absolute goldmine for businesses. There is no restriction for businesses; they can be of..

Social vs E-commerce: Unveiling the dynamic duo of online businessIn the rapidly evolving digital landscape, the online market has becoming comparatively competitive, with the majority of the businesses exploiting the benefits of online product discovery and sales. As a business owner you're probabl..

The idea of rebranding your online store may seem daunting because it requires money, time, and effort. But it's a process that helps you stay relevant, keep your competitors on their toes, and better reach your desired customers.So if you’re feeling inspired to learn more about rebranding your eC..

Today, the way businesses communicate with their audiences has transformed significantly. Traditional public relations strategies, while still valuable, are no longer enough to build a strong brand reputation and online presence. This is where Digital PR comes into play.Digital PR is a modern approa..

Building a Strong Ecommerce Brand: The Key Elements and Strategies for Successful Online BrandingAny brand that stands out in the digital marketplace is a strong e-commerce brand. Such brands leave a lasting impression on their target audience. Making a stable e-commerce brand consists of various fa..

Are you ready to make a powerful statement and become a memorable e-commerce brand? Then you need a strong visual identity. In today’s ultimate guide, we’re filling you in on what visual identity means, how it can help your brand stand the test of time, and how to create your own brand..

As a small business owner, you may be wondering why your brand's story matters. After all, you have a great product or service, and you've been able to attract customers without it. However, in today's crowded marketplace, a compelling brand narrative can be the key to standing out from the competit..