Stanley Black & Decker, a global leader in industrial tool and household hardware manufacturing, operates in more than 40 countries, making effective communication a major challenge. Before coming to Smartcat, they needed high-quality, multilingual documentation and training materials to maintai..
AI-enhanced video content revolutionizes how eCommerce platforms engage with consumers. Shoppers expect personalized, immersive experiences that keep them hooked from start to finish.Retailers need to adopt cutting-edge technology to meet buyer expectations and stay ahead of the competition. AI tool..
E-commerce businesses thrive on clear communication and engaging product presentations. While text descriptions are pivotal, visual storytelling through video content offers a significant advantage. E-commerce businesses traditionally rely on product descriptions and static images.Visual storytellin..
With the number of email users expected to reach a whopping 4.3 billion by the end of 2023, email marketing campaigns remain one of the most important and effective ways to increase customer engagement and drive targeted traffic to your website. Incorporating video into your ecommerce email mar..
In the fast-paced world of digital content, explainer videos have emerged as powerful tools for communication. As attention spans dwindle and information overload becomes the norm, the need to convey messages quickly and effectively has never been more critical.The Rise of Explainer VideosEvolution ..
Video is becoming an increasingly prominent part of the internet, and it's been proven that we remember images and videos much more than plain text.Video conversion rates are staggering and, in many cases, outperform regular text and graphic content. Think about it — when pages load faster, people..
What is ecommerce and how to sell digital products effectively through videoThe internet has created many opportunities for businesses to sell their products and services online. eCommerce, which is also referred to as internet commerce, essentially involves buying and selling goods and services onl..
For merchants, the retail business sector is brimming with fierce competition. Retailers in different parts of the world are resorting to modern marketing tactics to overcome competitors and close more sales in less time. Retail businesses have begun tapping into the power of video marketing.When cr..