“Cart abandonment costs retailers billions annually. What if your in-store experience could recover that lost revenue?”Shopping behavior continues to evolve. Customers often begin their purchase journey online and finish it in-store, or the other way around. But somewhere along the way, many of ..
With the majority of the population shopping online in the US¹ (75%), UK² (82%) and Australia³ (80%), it’s vital to get your customer experience right so you can maximise conversions and sales. But what makes for a good experience?According to a report by PwC, speed, efficiency and ease of paym..
If you've been a store owner, web developer or marketer for a few years, it's more than likely that you've heard about Google's Penguin update already. In this post we'll be giving a quick recap of Google Penguin for those who aren't familiar, and will be sharing some exciting new updates which h..
When you create a new OpenCart store, adding new features and customisations is so exciting - everyone likes to see their website grow. Although OpenCart comes with tonnes of features already available by default in the free download, every ecommerce store is different and has different requireme..
Visual information has proven to be the most easy-to-perceive. That’s why nowadays, in the era of high Internet connection speeds, online stores that provide rich media content perform better and bring their owners more money.
There are several ways of implementing videos..
OpenCart gives you the freedom to host your ecommerce website with any hosting company, for any price, anywhere in the World. However, having to choose your own hosting company can often be a daunting task - especially if this is your first website.
Making sure that your webs..
Saying that something is the future of something else is getting quite common these days. It definitely is a bold statement that needs some serious reasoning to be a valid argument, instead of just another curious (clickbait) post title.
We usually refrain from such big and confident..
It’s estimated that we each spend an hour a day shopping online. While the figure is significant, it doesn’t reveal much about how that time is being spent or whether there is a correlation between time spent and money spent. We don’t really know for sure if time and money track one another..
Color psychology is a powerful tool, which, if used wisely, can drastically boost your conversion rates and the user experience of your eCommerce store.
In order to squeeze the most from OpenCart you should be aware of the color combinations that are suitable specifical..
When setting up a new ecommerce store, many merchants decide to change their store’s theme to something different to the default OpenCart theme. This can give your new store a design and feel that suites your industry and products perfectly, and can give you a more unique look. Although many st..