If you’ve been running an ecommerce store for a while, you’ve probably noticed the same pattern I have. Every platform seems to go through a cycle. Ad prices are modest and results are easy at first. After more brands join, CPMs rise, targeting tightens, and profit margins drop. Facebook went th..
In the modern-day age of technology, it is unusual to assume that a professional headshot is merely a photograph, as in modern-day society, it is a vital part of branding oneself as well as accompanying their work. A LinkedIn profile, a corporate site, the bio of a speaker, a creative portfolio - in..
Ever catch yourself mid-scroll on Instagram or TikTok, suddenly hooked by a video that feels... real? Not the polished, commercial kind with perfect lighting and flawless actors. We're talking about someone in their room, talking honestly about a product they love. That’s user-generated content (U..
Why aren’t they clicking? Let us understand the hidden trust gap that’s costing you leads. You’ve optimized your website for SEO. You’ve spent a chunk on design. You’re even getting a decent stream of traffic. But what about conversions? People are just crawling. Visitors peek, scroll, and..
When it comes to websites, every element matters—but none as much as your Call-to-Action (CTA). Whether you're trying to increase newsletter signups, demo requests, purchases, or form fills, the CTA is where the magic happens. However, not every CTA is made equally. While some motivate users to ta..
Entrepreneurs eager to stake their claim in the online market might find that a dropshipping store is the perfect place to start. Hold on a sec, there's a crucial ground rule you need to wrap your head around before proceeding. Snooping on your rivals' ads can give you a serious edge. Get ready to s..
In this digital era, it has become very important to increase awareness and engagement of your brand on social media platforms. When you get a chance to promote your brand through short videos, you should definitely do it on TikTok, one of the best short-form videos. Nowadays TikTok is not only famo..
The Best Google Ads Bid Strategies to Increase Revenue in 2023Whatever your Google Ads objectives are, all advertisers are on a mission to drive the best possible results, maximize revenue and increase return on ad spend (ROAS). There are lots of different factors that contribute to efficiency,..
Everything is set: Your business is rolling out a new product,
capped at the best price. But without people to market and sell it to,
your eCommerce business is heading for the rocks.
With approximately 90% of eCommerce businesses failing within the first 120 days,
many things could make a..